Dominic Mills discovers some useful lessons that could adjust the way planners think. Plus: It’s time to give procurement people a break.

Dentsu Aegis has created a secretive new trading entity – and it goes against the grain in the current push for transparency, writes Dominic Mills.

Watching adland wet itself over the new John Lewis Christmas ad is making Dominic Mills feel sick. Plus: a toe-curlingly embarrassing whoopsie in the media trade press.

Some of GroupM’s recent criticisms of the ANA’s report into media transparency are downright ridiculous, writes Dominic Mills.

Frustrated by bad copywriting, Dominic Mills wonders if it’s time to introduce a body designed to both preserve endlines and cultivate good ones…

Google wants to achieve brand fame – but funny how it doesn’t use online channels to do that, writes Dominic Mills. Plus: orangutans induce anger and a lesson in obfuscation from Time Inc.

As the battle lines are drawn, Dominic Mills looks at the consequences of Tesco’s punch-up with Unilever.

The idea that brands can turn their content into a revenue stream is a puzzling one, writes Dominic Mills.

In the wake of extraordinary revelations over inflated video views, Dominic Mills asks what on earth it will take for the social media giant to play fair with advertisers’ money.

Ads for Mars products have gone bonkers. What’s going on, wonders Dominic Mills.