Dominic Mills wonders whether Cannes has had its day, while almost choking to death following the arrival of the new monthly issue of Campaign.
ARCHIVE ▸ Dominic Mills
Dominic Mills examines the very verbose launch of new agency Uncommon, unpicks Facebook’s latest numberwanging, and wonders what thought-processes led to the naming of WPP’s Wavemaker.
As it succumbs to the pressure of a digital-first world, Dominic Mills looks back at the Yellow Pages’ iconic ads – and wonders if their style could still work today. Plus: No soggy bottom for Dr Oetker.
Following a downgraded growth forecast, Dominic Mills wonders whether WPP is undergoing a temporary shift, or a more profound structural change that threatens the ad industry as we know it.
The IPA has formally demanded better standards from Google and Facebook – but is its latest weaponry locked and loaded, or has it just got a pea-shooter, wonders Dominic Mills.
Accenture has formally moved its tanks onto the lawn of the big holding companies, writes Dominic Mills. Plus: why Captain Obvious has caused a bout of depression
Publishers are rapidly giving up on ways to fight back against the duopoly, writes Dominic Mills – but there is still a chance for them to ramp up their share of ad revenue.
The double sponsorship for The Great British Bake Off is a potential game-changer for Tate and Lyle and Dr Oetker, writes Dominic Mills – even if sharing devalues its currency.
The Advertising Standards Authority’s crackdown on sexist and gender stereotyping ads feels like insanity and over-reach combined, writes Dominic Mills.
An extraordinarily bleak picture is being painted for the future of ad agencies, writes Dominic Mills – and things look similarly stark for UK TV ad revenues. Are these just bumps in the road, or forks to whole new worlds?