Tesco is trialling an interactive touchscreen at its Cheshunt Extra store in the run up to Christmas and into the New Year. The screen is 80 inches across, giving shoppers interactive access to more than 11,000 products.

Starcom MediaVest’s head of thought leadership, Steve Smith, outlines the opportunities presented by Smart TVs.

Starcom MediaVest’s head of thought leadership, Steve Smith, asks how hard do supermarkets need to work at impressing their customers in order to create recommendations?

Starcom MediaVest’s head of thought leadership, Steve Smith, ponders what claimed behaviour tells us about brand and argues that many brands need to develop ‘exceptional routine’ in their customers to avoid becoming invisible.

Starcom MediaVest’s head of thought leadership, Steve Smith, argues we are now living in a ‘post first screen/second screen’ world.

Steve Smith, head of thought leadership at Starcom MediaVest London: I have a good friend who is incredibly good at wine tasting, so good in fact that he is one of only around three hundred people worldwide who are a Master of Wine.

Steve Smith, head of thought leadership at Starcom MediaVest London, looks at brand ‘likes’ on Facebook and, perhaps more importantly, interactions…

Steve Smith, head of thought leadership at Starcom MediaVest London, says: The recommendation about preparing for all television to be broadcast via the internet is especially pertinent given a growing number of households are likely to watch TV via a broadband connection…

Steve Smith, head of thought leadership at Starcom MediaVest London, highlights the evolving technological landsape…

Steve Smith from Starcom MediaVest argues that take up of superfast broadband will remain slow while the online video content market remains uncompetitive…