Steve Smith PhD, head of thought leadership at Starcom MediaVest Group, analyses the public response to Tesco’s latest announcement via Twitter…

Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, shows how supermarkets can use social media to connect with friends of fans…

Steve Smith, head of thought leadership at SMV Group, explains why supermarkets need to think about pleasure, not just price…

Steve Smith, head of thought leadership at SMV Group, says Tesco needs to focus on shoppers’ community values…

Steve Smith, head of thought leadership at SMV Group, says mixed retail results highlight the need for supermarkets to carefully navigate the emerging multi-channel retail world…

Steve Smith, head of thought leadership at SMV Group, says moving into 2012 supermarkets are under pressure to acclimatise to new economic conditions, consumer demands and consumer technologies, but also take advantage of the year’s sports and royal events…

Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, looks at the consequence of Tesco focusing on price cuts alone…

Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, reveals key insights from research in to supermarket shoppers this Christmas – a study that is particularly pertinent in view of Mary Portas’ independent report into the demise of the High Street…

Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, reveals key insights from research in to people’s engagement with brands on Facebook…