Consumers exposed to product placement are much more likely to purchase a brand because of their knowledge about it, its likeability and its talkability says new research from Channel 4.
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Samsung Introduces TV Discovery Service at Mobile World Congress 2013.l
A new report has been released today that captures the adaptation and evolution of television across Europe, the Middle East and Africa.The Rise of the Television Everywhere Audience, a survey launched by Discovery Networks in conjunction with The Future Foundation, surveyed TV viewers across Central Eastern Europe, the Middle East and Africa (CEEMA) as it… Continue reading Television Everywhere audiences are on the rise
New study highlights the increased usage of Twitter via smartphones.
New £19 million out-of-home audience research system provides unprecedented level of detail – sampling 28,000 people and recording 19 billion GPS records.
The major transaction, expected to be completed in the early summer, will allow BT to broadcast a range of ESPN and ESPN America channels, as well as their live sports rights portfolio.
Shazam has announced that it will be launching a new app for iOS and Android devices, promising “deeper engagement and exploration” for all users.
Media Playground, one of the calender highlights of the media industry, has become a partner event with the inaugural Advertising Week Europe, as it makes its UK début.
New research conducted by YouGov demonstrates that smartphones and tablets still haven’t quite taken off when it comes to streaming on demand.
New research from Screen Digest reveals Smart-TV sales will hit 141 million sets by 2015, and 173 million the year after, accounting for almost two-thirds of the world’s television total.