In a move which looks set to further highlight the company’s “long-term commitment to creating premium video with authentic storytelling,” AOL has announced its first UK Originals series.
ARCHIVE ▸ Ellen Hammett
Speaking at a Time Warner investor meeting on Wednesday, the company’s CEO, Richard Plepler, said that it was “time to remove all barriers to those who want HBO.”
Each new city will have its own local editor who will curate content from local experts, running alongside national content from the main Time Out London site.
In a bid to redefine how we think about ‘Generation Y’, OMD has today unveiled a new study examining the way in which Britain’s ethnic youth are consuming media, their digital habits and how they’re staying connected.
Citing a test case with Ikea, Facebook’s managing director, UK and Ireland, has urged agencies and brands to understand the “different degrees of personalisation”.
The new team, which will consist of 11 senior staff members, will be responsible for refining and rolling out new board strategies directly into the agency.
The number of children who personally own a tablet has almost doubled year on year, according to new research from Ofcom – and it’s changing how they engage with other media.
Developed with the aim of putting mobile “at the heart” of the TV experience, EE TV will allow users to watch programmes on their main TV set, as well as up to three smartphones or tablets at the same time, anywhere in the home.
Digital advertising spend was up 16.6% to a record £3.5 billion in the first half of 2014, according to the latest IAB UK Digital Adspend report.
As programmatic trading picks up speed, it’s sink or swim for a number of agencies; so which will come out on top in an industry that is evolving at an ever-increasing rate?