The move hopes to provide a single-source solution for advertisers to carry out cross-platform campaigns that can be optimised for bottom line results via Videology’s platform.
ARCHIVE ▸ Ellen Hammett
As Rajar publishes its third quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
Today Rajar announced that 89% of the adult UK population (15+) tuned in to their selected radio stations each week in the third quarter of 2014.
Total Global Radio UK has maintained its dominance over the national stations and networks as Bauer Radio Total Portfolio continues its lead over BBC Radio Two.
The publisher has created two new senior roles in a bid to strengthen its digital proposition.
Videology has announced the launch of an entire division dedicated to television in a bid to help advertisers and media companies “capitalise on new opportunities” to engage with audiences across different screens.
According to the company’s latest report, the service is now available in 1.9 million households and watched by more than four million viewers every week.
Following the announcement that the NPA is to serve notice on the NRS, the UK’s newspaper publishers have announced that they aim to introduce a new system of measurement across multiple platforms from early 2016.
Snapchat has announced that it is to introduce advertisements in the US; however, the platform has assured its users that the ads will not be “creepy” or “targeted”.
Soeder, who joins iProspect from Greenlight, will be responsible for the company’s natural search team, and is the latest in a series of hires which iProspect hopes will “carve its place as the digital media agency of the future.”