VIDEO: Advertisers and agencies need to stop fishing in the “cesspools of inventory” if online ad fraud is to be tackled effectively, according to VivaKi’s Marco Bertozzi.

New research from AOL, unveiled on Monday at MediaTel’s Automated Trading Debate, shows strong evidence that the rise of programmatic trading will serve to enhance creativity and storytelling across the advertising industry.

In an effort to increase marketplace transparency in the US, 4A’s, ANA and the IAB have announced plans to create a cross-industry accountability program designed to fight ad fraud, malware and the piracy of intellectual property.

Commissioned by BrightRoll and conducted by Nielsen, the study set out to determine how the pairing of mobile and TV advertising can build incremental reach for brand marketers and improve cost efficiency.

Ed Richards first joined the UK media and communications regulator in 2003 as a senior partner, before being promoted to chief operating officer in 2005 and then chief executive in 2006.

Unlike Chromecast, Matchstick will offer an open source platform for both software and hardware, letting developers explore content and applications – from films and music to games.

While the US still accounts for the majority of Netflix subscribers (94%), international streaming recorded significant growth.

From November, TotalFilm.com, SFX.co.uk and GamesRadar.com will merge into a single platform to offer film, TV and game reviews and news.

Sky has invested $5 million in US ad-tech firm Sharethrough as part of its strategy to “drive innovation” by partnering with emerging technology companies.

New research from the RAB reveals the impact that audio is having on consumers, and how growth in audio consumption is creating more opportunities for advertisers than ever before.