Greg is a well known figurehead in the digital media landscape, a member of the IPA and an oft-quoted press spokesman on digital advertising, as well as a frequent judge of major advertising and marketing awards. His influential column on Mediatel.co.uk has been now running for four years and has received wide acclaim from both within and outside the industry. He has also co-authored two books on “Advertising Works 12” and The Digital State.” Greg began his career in media planning at Delaney Fletcher/Bozell and CIA where he rose to become Strategic Planning Director, becoming a board director at twenty eight. He worked at Optimedia before becoming Commercial Director at newly founded ZenithOptimedia Group in 2003. Greg was MD of Zed Media in 2005. ZED grew from 50 staff and billings of £52million to 120 staff and billings of £130million in that period and took a pre-eminent position among agencies in the digital arena, winning awards for work in DiTV, Mobile, and social networking. In 2008 Greg became a founding partner at Hurrell Moseley Dawson and Grimmer (HMDG) a ‘new model’ advertising agency with partners across the advertising, creative and planning spectrum. The agency from launch attracted brands including Autotrader.com, Ancestry.com, Aston Martin, Nestle Superdrug and the launch of WIRED magazine. After selling his stake in HMDG, Greg was enticed by the founders to join the Fetch success story with a brief to expand the company into new global markets and new marketing services.