In partnership with Channel 4, host Jack Benjamin sat down with the broadcaster’s commercial chief to discuss the launch of Universal Ads and why, in Patel’s words, TV offers an “oasis” for advertisers.

Khaled El Serafy and Luca Vannini have both been promoted as Davey, formerly Baxter, officially succeeds former CEO Justin Sampson.

Benji Shomair, OpenAI’s VP of monetisation, speaks to The Media Leader about how OpenAI is rapidly iterating its fledgling ad platform.

The AMI has inked a partnership with the data platform that will give its 41 member agencies access to first-party audience capabilities that had previously only been available to holding group networks.

The ‘Science of Desire’ research report, unveiled at Cannes on Tuesday, finds that brands should not compete for visibility, but rather desirability.

Host Jack Benjamin caught up with WPP Media’s global president of business intelligence to unpack the global ad market’s strong growth picture despite instability caused by war and energy cost inflation.

ITV held its 16th annual Showcase in Manchester on Thursday, promoting TV as a high-attention medium that is actively working to onboard more new-to-TV advertisers amid a record-setting World Cup.

At what point does a challenger agency decide to make a big splash at Cannes? For PMG, ‘the moment we’re in right now is the moment it has been building toward for 15 years.’

WPP Media has upgraded its global growth forecast to +8.9% to $1.3tn in 2026, up from +7.1% growth previously forecast in December.

Debate for and against a social media ban has been hotly contested for months even among adland’s most vociferous online safety advocates. Downstream effects on platforms, broadcasters and advertisers abound.