The IPA’s joint directors of media research and judges of this year’s AMRAs discuss why media research is not always put into practice and how JICs need to evolve to meet advertiser demands.
ARCHIVE ▸ Jack Benjamin
The new platform, launched globally, includes a redesigned interface, an upgraded forecasting engine, and an integration of agentic AI features aimed at “remov[ing] friction”.
As part of a settlement in a US lawsuit, Meta has agreed to pay over $17bn in penalties and to make substantial changes to how its platforms operate to reduce teen harms. It is calling on TikTok and YouTube to do the same.
Under a 2034 switch-off date, the cumulative loss of advertising revenues to public-service media would total £3.5bn from 2028 to 2036, with downstream impacts on audiences, commissioning, and the UK’s production sector.
Lawyers for WPP said they would ‘address the deficienies’ in Foster’s amended complaint in a forthcoming filing, but asked that the ‘salacious’ and ‘muckracking’ evidence submitted by Foster be sealed for good cause.
The podcast company has hired a former talent agent as its new head of IP development, tasked with turning existing and in-development shows into big screen propositions.
Analysis: While AV buyers say planning strategies are unlikely to be affected, YouTube has moved to align its public-facing audience measurement with platform standards rather than TV standards.
A new legal filing by a former WPP executive claims Sony independently investigated the holding group’s proprietary media trading activity, finding evidence WPP wrongly retained $350m in client rebates.
Metro’s editor-in-chief and commercial director discuss how the title has adapted to changing commuting habits and declining referral traffic with new distribution strategies.
Analysis from the Energy and Climate Intelligence Unit adds to concerns that national newspapers are failing to link this summer’s extreme weather to climate change and the net-zero policies necessary to mitigate its drastic effects.
