The organisations said in a joint statement they are “fully aligned in the view that brands, platforms and consumers will all benefit from brand-safety innovation.”

Losses were concentrated among a minority of surveyed publishers that are most exposed to the coming ‘Google Zero’.

Bernet speaks to host Jack Benamin about Netflix’s ad tier expansion in Europe and new innovations aimed at automating programmatic buying.

Digital environments with lower ad loads drive more attention and improve brand recall and purchase intent, a new study by Lumen Research, Mail Metro Media and Havas Media Network found.

A survey of 200 brand marketers by 51toCarbonZero found they are overwhelmingly aware AI use is increasing carbon emissions and costs — but most aren’t measuring it.

Coverage included insights from industry leaders about the threat of AI, the importance of becoming a regular destination, and balancing written and audio-visual content production to appeal to audiences of all sizes.

As Burnham becomes PM he inherits a UK media industry in flux, simultaneously challenged and bolstered by American tech giants that have grown to dominate British advertising expenditure.

YouTube’s global managing director and head of creators speaks to host Jack Benjamin about why she believes YouTube is ‘absolutely’ TV, and how it advises brands work with increasingly professionalising creators on the platform.

A new study conducted by the magazine publisher found that mood dictates commercial receptivity.

CEO Tyler Denk wants to do for newsletters what YouTube did for video while providing an all-in-one solution for creators to publish and monetise written, audio, and soon video content.