Alphabet, Meta and Amazon all announced Q1 earnings on Wednesday, reporting continued strong growth, attributed in part to AI-driven advertising innovations.
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Following consultation with a forum of industry leaders AA/Warc has made three changes to its reporting practice as total adspend continues to grow.
The United Nations and Conscious Advertising Network are appealing to advertisers to use their leverage as commercial partners to push tech companies for greater transparency and to tackle fraud and disinformation.
The ScrollAware founder joins host Jack Benjamin to consider the response to the verdict in the social media addiction trial and discuss policy ideas for regulators.
The not-for-profit, which held a campaign event at Portcullis House this week, is pushing for amendments to the Representation of the People Bill aimed at strengthening transparency and trust in political advertising.
The charity padel tournament will return on 9 September at Padel Social Club in Earl’s Court.
‘Engagement, habit, community’: Publishers advised to seek ‘defensible’ strategies in new search era
A report by Enders Analysis warns of “structural assymetry” between platforms and publishers in the attention economy, but offers three engines for audience and commercial growth.
‘Signals in the Noise 2’ identifies two core problems for advertisers as they embrace proprietary data: incomparability and short-termism.
LadBible’s executive creative director discusses the creative workflow, how LadBible differentiates its branded content offering, and best practices for speaking to Gen Z and Gen Alpha.
The latest IPA Bellwether reported a net balance of 4.5% of firms upwardly revising their media budgets in Q1, driven by growth in online and video advertising.