The latest figures from COMvergence show a three-horse race emerged for new business in the first half of the year.
ARCHIVE ▸ Jack Benjamin
IPA data exclusively shared with The Media Leader has shown an uptick in planners at 49 UK agencies, bucking wider industry trends around hiring.
Craft Media London’s co-founders join host Jack Benjamin to discuss better planning practices and how to incentivise them.
The UK’s largest publisher is planning to make 65 commercial roles redundant. Reach has also announced it planned to reduce its editorial staff by 160 jobs.
New research from Newsworks has quantified the commercial value of culture, finding cultural relevance is worth an estimated £147bn to UK consumer spending.
Nearly three-quarters (73%) of adults say they now access news using online intermediaries including social media, video-sharing platforms, search engines, news aggregators and AI tools, compared to just 57% who say they access news directly through publishers’ websites and apps.
The partnership will take effect next year, and will be the first time advertising for both Channels 4 and 5 is handled under one roof.
The digital publishing ad platform has launched a new product aimed at letting advertisers optimise toward performance outcomes.
Havas Media Network’s head of SEO and GEO talks GEO strategies and who the early winners and losers are in the developing AI search market.
Calm Media Investments prevailed over Alive Communications in the final to win this year’s 32-team charity padel tournament.
