Research conducted by Lumen in partnership with Amazon Ads finds that cumulative attention is 8x more impactful in delivering brand lift than frequency, and that TV is an important driver of cumulative attention.

Les Binet and Dom Boyd offer six steps to kicking the promotions habit.

Stagwell Media will be led by Liz Rutgersson and offer an integrated model tailored for brands ‘looking for a new media model built around technology, platforms, connectivity and evolving consumer journeys.’

TikTok has launched an AI shopping assistant as part of a wider effort to automate commerce for both consumers and marketers.

TheZoo.London co-founders join host Jack Benjamin to discuss how agency consolidation and AI technologies have impact talent this year and offer their advice to leaders navigating job loss and uncertainty.

Year-to-date box office has reached £976.6m, now running 21% ahead of the equivalent period and on track to exceed £1bn in revenue next month.

The former chief revenue officer was named to the new role one day after its upfront event in London.

Stagwell CEO Mark Penn discusses why he’s bullish about AI, the ad market, and the challenger holding group’s positioning against the Big Three.

The UK digital ad market grew 13% year-on-year in H1 2026 to £21.6bn, according to IAB UK. The expenditure is greater than £5bn more than was spent on digital channels in all of 2020.

According to Kantar, a net 75% of marketers plan to increase investment in AI assistants in 2027, even as just 23% of consumers say they trust their brand or product recommendations.