In the APA’s latest blog post, Julia Hutchison says with the right combination of creativity, technology and imagination, AR could become a driving force for the print industry and a vital tool for the brand marketer…

Julia Hutchison, COO of APA, says digital formats have bolstered the content marketing industry…

Julia Hutchison, COO, APA, says whether it is a branded social game, app, video or e-zine, providing content when and where a customer wants it is key…

Julia Hutchison, COO, APA, on the value of content marketing…

The latest NRS figures signal that consumers’ appetite and demand for quality branded editorial content continues to go from strength to strength, according to Julia Hutchison, COO at the Association of Publishing Agencies (APA).

Julia Hutchison, COO, APA, says for a channel that only a few years ago was dismissed because of its “free” status, customer magazines are thriving and in fact dominating the magazine market…

Julia Hutchison, COO at the APA, says the latest NRS figures represent “a clear sign that passion for and investment in editorialised branded content is still soaring”…

Julia Hutchison, COO, APA, says that the key to getting cross-media content right is knowing where customers are interacting and how to translate a brand to the media they are using to do this.

Julia Hutchison, COO of the Association of Publishing Agencies, highlights the best ways for brands to engage consumers online.

Julia Hutchison, COO of the Association of Publishing Agencies (APA), looks at the worldwide success of customer publishing…The UK customer publishing market is booming, with a current value of £904 million, set to rise to over a billion pounds in the UK by 2012. Showing strength, even in tough economic times, the industry has grown… Continue reading Customer publishing on an international scale