The subject of PVR technology briefly engaged the panellists and a packed audience at this morning’s MediaTel Insight seminar on The Future of Digital TV. “I’ve had a glimpse of the end – but that’s only my personal view”, said Bob Wootton, ISBA’s Media Director. Was he joking? Sky + is “a transforming technology,” said… Continue reading The PVR is Transforming – Time is Running Out for Advertisers and Agencies

Speaking at the MediaTelINSIGHT Media Guardian Future of Digital TV Seminar this morning, Bob Wootton, Media Director of ISBA opened with a broadside at ITV. Asked to comment on a MediaTel Insight survey of media agencies, which predicted a fall in share to 20.0% by 2007 (22.8% in 2004) (see Media Agencies Uncertain Of Digital… Continue reading ISBA Boss Lays it on the Line for ITV

Staff – MediaTel NewsLine Sky has announced a summer of outdoor events designed to showcase its premium content and woo potential subscribers to its range of entertainment channels.The summer programming offensive will run under a new Sky Screens brand, with unique screenings designed to convince viewers of Sky’s quality credentials across movies, dramas, documentaries, sporting… Continue reading Sky To Showcase Content To Woo Subscribers

Staff – MediaTel NewsLine Student Union TV network, SUBtv, has announced plans for advertisers to capitalise on the hype surrounding this year’s general election with a series of live husting events in ten universities, giving students the chance to quiz their local MPs and offering sponsorship packages around them.The SUBtv Soap Box strand will visit… Continue reading SUBtv To Offer Election Sponsorship Packages

Staff – MediaTel NewsLine ITV has quashed speculation surrounding the creation of a new kids TV channel, following reports yesterday that the broadcaster was working in collaboration with Nickelodeon to create a new offering dubbed INK, an acronym standing for ITV, Nickelodeon and Kids.However, a spokeswoman for ITV claimed that no such plans had been… Continue reading ITV Moves To Quash Kids Channel Speculation

Staff – MediaTel NewsLine The Institute of Practitioners in Advertising (IPA) has announced the appointment of Moray MacLennan as the new chairman of the IPA Client Services Committee.MacLennan is currently chairman of UK Group M&C Saatchi and is responsible for all group companies, including Lida (DM), Talk PR, M&C Sponsorship and Immediate Sales.He joined the… Continue reading IPA Appoints New Client Services Committee Chairman

Staff – MediaTel NewsLine The future of digital TV will be put under the spotlight tomorrow, with MediaTel Group, in association with MediaGuardian, presenting a seminar on the topic, chaired by the BBC’s media correspondent, Torin Douglas, and featuring a panel of distinguished media commentators.Held at the Guardian Newsroom, the event will comprise a panel… Continue reading Digital TV Debate To Set The Agenda

Staff – MediaTel NewsLine New European radio station, Radio Tatras International (RTI), has awarded Whirlwind WSL the contract to manage all of its broadcast output across all its platforms, including the web, FM/AM and uplinks to Satellite services from its new broadcast facilities in Ramsgate, Kent.RTI, a new English speaking radio station, offers a varied… Continue reading Whirlwind Awarded International Radio Contract

Staff – MediaTel NewsLine Interactive TV advertising specialists, Press Red, have joined forces with Tui interactive media to provide creative design services for interactive TV advertising.The increasing demand from clients to combine Press Red’s understanding of interactive creative design has led to the deal with Tui, the company claimed.Commenting on the partnership, Chris Moreton, Press… Continue reading Press Red Team Up With Tui For More Creative Services

Staff – MediaTel NewsLine Breakfast broadcaster GMTV is being “hijacked” by increasingly prevalent sponsorship placements, according to its high profile presenter, Fiona Phillips, who claims the show has become “more about selling than about the content.”Citing one particular instance, Phillips recalled: “I remember having to break away from an interview with Tony Blair to a… Continue reading Phillips: GMTV ‘Hijacked’ By Sponsorship Deals