ITV has appointed MindShare as its new media partner in order to “develop its performance management processes”, as well as managing the day-to-day marketing activity across its family of channels.MindShare will also work on the broadcaster’s segmentation project, combining its role with developing ITV’s framework for measuring ROI (Return On Investment), as well as its… Continue reading MindShare Scoops ITV Account To Become Media Partner

Outdoor advertising company, JCDecaux, has announced a 5.7% increase in revenues for 2004 to €1,631.4 million, driven by strong organic growth in the group’s transport division, according a trading statement for the year. Organic revenues were shown to have risen by 6.2% for 2004, a drop of 0.6% from the previously estimated 6.8% (see JCDeaux… Continue reading Strong 2004 For JCDecaux Driven By Transport Sector

Travel websites attracted 2.2 million more European women in February 2005 compared to the same period last year, enjoying a 23% year on year increase, according to new data released by internet research specialists Nielsen//NetRatings. Women now account for 44% of visitors to travel websites, compared to 36% in 2004, with Sweden, the UK, France,… Continue reading Travel Websites Attract 23% More European Women In February 2005

Britain’s consumers are rebelling against mass marketing and taking a more individual and personal approach to the choices they make, according to market research company Mintel’s 2005 British Lifestyles Report. The survey involved 1,528 adults across Britain and questioned them on opinions about finance, technology, food, going out, travel and health. Finance Mintel found that… Continue reading UK Consumers Rebel Against Mass Marketing

Advertising revenues for the Daily Mail and The Mail on Sunday are up by almost a quarter in the first three months of 2005, fuelled by an increase in colour and pagination. According to Daily Mail and General Trust’s (DMGT) trading update, ahead of its half-year end on 3 April, 2005 has seen a marked… Continue reading Colour Fuels Increase In Advertising Revenues For DMGT

Capital Radio and GWR Group have given separate trading statements for the first quarter of 2005 revealing that the merged group expects to maintain Capital Radio’s current dividend levels and that it will seek to grow its dividend cover over time. In an update on the merger, proposed for May 9, Capital and GWR said;… Continue reading Update On Capital And GWR Merger

Advertising expenditure in the UK rose by 5.4% to £18.4 billion in 2004, representing the biggest increase for four years, according to the latest figures released by the Advertising Association (AA), researched and complied on its behalf by the World Advertising Research Centre (WARC). Press advertising accounted for the largest share of total adspend in… Continue reading UK Adspend Exceeds Expectations For 2004

Newspaper advertising can attract up to seven times more attention than television commercials, according to new research undertaken for News International by Robert Heath, visiting professor at Copenhagen Business School and research associate at University of Bath School for Management. Heath’s research analysed movement of the eye in natural viewing and reading situations, with faster… Continue reading Newspaper Adverts Attract Seven Times More Attention Than TV Commercials

TV ratings body, BARB, has announced plans to enhance its overnight ratings service in anticipation of incorporating playback viewing undertaken through the Sky+ box.The advent and growth of ‘paused’ and playback viewing may mean that viewing on the day of transmission is increasingly offset from the actual live transmission.Bjarne Thelin, BARB chief executive, said: “By… Continue reading BARB Restructures Over Night Ratings Service

Mobile phone network, 3, has presented pop star Mantas Natasha Bedingfield with its first ever award for music video downloads to mobile phones, recognising the singer’s credentials as the most watched British artist on its Video Jukebox service.The award, created by rock’n’roll designer Johnny Rocket, is the first in a series that the network will… Continue reading Mobile Network Recognises Increasing Video Downloads