Customer magazines can stimulate a substantial 8% increase in average sales uplift due to the strong connection with brand loyalty experienced by readers, according to new research from the Association of Publishing Agencies (APA). The APA Advantage Study, conducted by Millward Brown, found that customer titles engage readers which leads to stronger brand relationships, resulting… Continue reading Customer Magazines Create Strong Brand Loyalty

Out-of-home (OOH) media saw total advertising expenditure of $5.5 billion in the US during 2004, a massive increase of 91% over this last decade, and is forecast to continue the upward trend, according to a recent study from Mediaedge:cia. The report predicts that OOH advertising will enjoy strong growth compared to online and broadcast rivals.… Continue reading Outdoor Advertising One Of The Fastest Growing Media

Independent News and Media is to launch a compact edition of The Belfast Telegraph, fuelling industry speculation that the publication will eventually abandon its broadsheet format.The compact issue will be available to readers from morning until lunchtime, at which time the traditional broadsheet will be sold.Supplements across all sections of the paper, including Business, Public… Continue reading Belfast Telegraph Downsizes To Compact

Capital Radio plc and GWR Group have announced the proposed name of the merged group, calling themselves GCap Media plc.The development of the new name involved input from both companies, with the brand identity being developed in-house at Capital Radio.Commenting on the new name, Ralph Bernard, executive chairman of GWR said: “The name GCap Media… Continue reading Capital And GWR Name Merged Group

Emap-owned music station, Kiss, will promote R’n’B superstar Nelly’s UK tour this month, marking the station’s biggest ever cross-media promotion.Offering listeners exclusive first chances to purchase tour tickets, the promotion will run across Kiss’s analogue and digital radio platforms, through digital TV feeds, and via online platforms. The campaign will also run on Emap’s Big… Continue reading Kiss Signed For Cross Media Nelly Promotion

Jerry Springer is to host a high-profile talk show on ITV1 after being approached by the broadcaster to fill the shoes of recently departed daytime stalwart, Trisha Goddard.A spokeswoman for ITV confirmed that the controversial host would be presenting a month-long run of morning shows, starting at around 9:30 and running for an hour.The format… Continue reading ITV Signs Springer To Fill Trisha’s Daytime Slot

Capital Radio plc and GWR Group have announced the proposed name of the merged group, calling themselves GCap Media plc. The development of the new name involved input from both companies, with the brand identity being developed in-house at Capital Radio. Commenting on the new name, Ralph Bernard, executive chairman of GWR said: “The name… Continue reading Capital Radio And GWR Name Merged Group

Email delivery rates hit all time highs in the last quarter of 2004, while open rates dropped and click through remained steady, according to a new report by internet analysis company Doubleclick. The end of 2004 saw delivery rates increase by 3.3 percentage points on 2003, up to 90.6% compared to 87.3% at the end… Continue reading Email Delivery Rates Hit Record Levels In Q4 2004

Satellite television providers will increasingly lose their digital video recorder (DVR) edge over cable companies by 2006, according to market research and consultancy firm, Park Associates. The Video-on-Demand and Personal Video Recorders: Analysis & Forecasts report reveals that satellite companies will not be able to overcome the advantages that their cable counterparts have in offering… Continue reading Cable To Match Satellite In DVR Distribution By 2006

BBC TWO has unveiled its spring schedule, hoping to tempt viewers with a season of comedy, headed by the much-anticipated Extras, created by The Office star, Ricky Gervais.Roly Keating, controller of BBC TWO, announced the new programme line up, stating: “This spring, we’ll be turning up the temperature on BBC TWO with some great new… Continue reading BBC Banks On Comedy For Spring Schedule