Chrysalis Radio has this morning confirmed speculation surrounding a bid for rival broadcaster, Guardian Media Group, stating that it had held preliminary discussions and was considering its next move.In a statement to the City, Chrysalis Group recognised the recent speculation surrounding a possible purchase of GMG, and confirmed that, following preliminary discussions, it is considering… Continue reading Chrysalis Confirms Speculation Over GMG Purchase

Chrysalis Group Plc confirmed speculation this morning that it has made an offer for the radio assets of Guardian Media Group(GMG). The Group revealed it held preliminary discussions with GMG last week, according to a report in the Sunday Telegraph, but pointed out that there “can be no certainty that a transaction will be forthcoming”.… Continue reading Chrysalis Confirms Offer For Guardian Media Group

European marketers will spend almost €3 billion on search engine marketing by 2010, with growth in France particularly strong, rising by more than 30%, according to a report from Forrester Research. Forrester projects that spending will increase by a massive 65% year on year during 2005, to total €1.4 billion. Spending in the UK is… Continue reading European Search Engine Marketing To Reach €3 Billion By 2010

Customer magazines can stimulate a substantial 8% increase in average sales uplift due to the strong connection with brand loyalty experienced by readers, according to new research from the Association of Publishing Agencies (APA). The APA Advantage Study, conducted by Millward Brown, found that customer titles engage readers which leads to stronger brand relationships, resulting… Continue reading Customer Magazines Create Strong Brand Loyalty

Out-of-home (OOH) media saw total advertising expenditure of $5.5 billion in the US during 2004, a massive increase of 91% over this last decade, and is forecast to continue the upward trend, according to a recent study from Mediaedge:cia. The report predicts that OOH advertising will enjoy strong growth compared to online and broadcast rivals.… Continue reading Outdoor Advertising One Of The Fastest Growing Media

Independent News and Media is to launch a compact edition of The Belfast Telegraph, fuelling industry speculation that the publication will eventually abandon its broadsheet format.The compact issue will be available to readers from morning until lunchtime, at which time the traditional broadsheet will be sold.Supplements across all sections of the paper, including Business, Public… Continue reading Belfast Telegraph Downsizes To Compact

Capital Radio plc and GWR Group have announced the proposed name of the merged group, calling themselves GCap Media plc.The development of the new name involved input from both companies, with the brand identity being developed in-house at Capital Radio.Commenting on the new name, Ralph Bernard, executive chairman of GWR said: “The name GCap Media… Continue reading Capital And GWR Name Merged Group

Emap-owned music station, Kiss, will promote R’n’B superstar Nelly’s UK tour this month, marking the station’s biggest ever cross-media promotion.Offering listeners exclusive first chances to purchase tour tickets, the promotion will run across Kiss’s analogue and digital radio platforms, through digital TV feeds, and via online platforms. The campaign will also run on Emap’s Big… Continue reading Kiss Signed For Cross Media Nelly Promotion

Jerry Springer is to host a high-profile talk show on ITV1 after being approached by the broadcaster to fill the shoes of recently departed daytime stalwart, Trisha Goddard.A spokeswoman for ITV confirmed that the controversial host would be presenting a month-long run of morning shows, starting at around 9:30 and running for an hour.The format… Continue reading ITV Signs Springer To Fill Trisha’s Daytime Slot

Capital Radio plc and GWR Group have announced the proposed name of the merged group, calling themselves GCap Media plc. The development of the new name involved input from both companies, with the brand identity being developed in-house at Capital Radio. Commenting on the new name, Ralph Bernard, executive chairman of GWR said: “The name… Continue reading Capital Radio And GWR Name Merged Group