Digital radio looks set to receive a further boost to take-up as car manufacturer Vauxhall prepares to launch its Astra SXi Digital, the first family car to be equipped with a DAB digital radio as standard.The decision is sure to boost digital radio audiences, as well as spurring uptake of the new technology by rival… Continue reading Vauxhall To Fit DAB Digital Radios As Standard
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The Times has announced a two month cross promotional campaign with film channel TCM, targeting the nation’s film buffs and publicising its Film First screenings of the autumn’s most-anticipated movies.The promotion will see The Times Film First sponsor TCM’s Thursday Night at The Movies programming strand. As part of the deal, The Times will also… Continue reading The Times Signs Movie Promotion Deal With TCM
The recent European Football Championships helped national speech based station talkSPORT see its audience increase by nearly half a million listeners, according to the latest research from audience measurement company GfK.According to GfK’s contentious National Broadcast Survey for the six months from 19 January to 18 July, the Wireless Group’s flagship radio station added 432,000… Continue reading GfK Finds Football And Music Topping Radio Charts
Channel 4 has confirmed that it is looking to forge closer links with the BBC in an attempt to strengthen its position in the face of rapidly increasing competition from the growing number of digital channels entering the market. The broadcaster’s recently appointed chief executive, Andy Duncan, told delegates at the Edinburgh International Television Festival… Continue reading MGETIF 2004: Channel 4 Confirms Intention To Link With BBC
Commercial broadcaster, ITV, has said that its advertising revenue for the first half of this year is up 5%, as its top ten categories all experienced growth during this period. Despite tough advertising conditions caused by advertisers negotiating more competitive deals due to a fall in audience share, ITV said that it also expects September’s… Continue reading Growth Across Top 10 Ad Categories Pushes ITV Revenues Up 5%
Five’s director of programmes Dan Chambers has poured cold water on the prospect of the broadcaster launching a digital channel in the near future, claiming it would be “phenomenally” expensive to get off the ground. The UK’s smallest commercial channel is currently looking at ways to strengthen its position in the burgeoning digital market and… Continue reading Digital Offerings Too Expensive For Five
As the UK teeters on the brink of a satellite receiver revolution, the BBC’s director-general said, he is keen to link up with the UK’s other public service broadcasters (PSBs) to drive forward digital switch-over as quickly as possible. Speaking at the Media Guardian Edinburgh International Television Festival, Mark Thompson said, the Corporation is already… Continue reading BBC Keen To Drive Digital Switch-Over
As the number of digital TV channels continues to grow, the media landscape it becoming further fragmented and broadcasters are having to be more creative to ensure big brands don’t turn their backs and advertising budgets on television. There are now over 300 channels that fracture television and advertisers are increasingly looking to broadcasters to… Continue reading TV Broadcasters Battle To Attract Advertisers
OpenTV, owner of the PlayJam interactive TV channel, has signed a deal to provide a new games service for use on ITV’s channels accessed through Sky Digital.The new service, dubbed GTV, will be run by PlayJam on behalf of ITV. The interactive specialists will develop games for ITV based around the broadcaster’s best known brands,… Continue reading ITV Signs Playjam For Interactive Games Service
The BBC has confirmed the cancellation of one of its most iconic shows, with the next series of Changing Rooms marking the end of the genre-defining home makeover show after a steady decline in viewing figures over the past five years.A BBC spokeswoman confirmed the cancellation, stating: “”It is coming to an end after a… Continue reading BBC Axes Changing Rooms After Viewing Figures Slump
