Over half of media industry professionals believe that agency creative and planning departments do not have a good understanding of how print advertising works, according to the latest online poll carried out by the Media Research Group.The research questioned industry insiders on what could be done to rectify the situation and who should take the… Continue reading Research Claims Agencies Neglect Print Advertising

UK visits to Olympic websites have surged ahead in the final week of the Games as Britain’s medal tally continues to rise, according to the latest data from web-statistics firm Hitwise.The research shows that online interest in the Athens Games, which are now in their final week, has increased in-line with the British Olympic Team’s… Continue reading British Olympic Success Drives Sports Fans Online

Regional newspaper publisher, Johnston Press, has today announced that pre-tax profit for the first six months of this year rose by 16% to £77.3 million, spurred by greater than expected advertising revenue. Operating profit at the group from January to June 2004, jumped 9.5% to £92 million, fuelled by an overall growth of 6% from… Continue reading Profits At Johnston Press Fuelled By Ad Revenue

By the end of 2007, the number of US households receiving digital television services will rise by over 60% to 70.3 million, says a new report from eMarketer. According to the just released US Digital TV: On-Demand and High Definition report, digital television household penetration will grow from 44.2 million households at the end of… Continue reading Digital TV Penetration To Overtake Broadband

Informing Interactive Television has launched a survey investigate what issues would arise if Europe adopted a standard platform to deliver interactive television. The TV Standards Survey, is designed to gather opinion from those working in the interactive television market and establish what problems they face when delivering services to more than one platform. It is… Continue reading Survey To Investigate Delivery Of Interactive TV

The value of the worldwide internet video subscription market is set to grow to more than $4.6 billion by 2008, says a new report from In-Stat/MDR. According to the high-tech market research firm, this sector is set for rapid expansion as it continues to extend its reach to include different types of content, such as… Continue reading Internet Video Subscriptions To Grow To $4.6 Billion By 2008

SUBtv, the student media network, has expanded its range of plasma television screens to encompass a further 20 universities across the UK, in a move that brings nearly 1.5 million extra viewers to the service.The latest move will bring SUBtv to a total of 75 universities in time for the new academic year beginning in… Continue reading Student Television Network Boosts Reach By 40%

Channel 4 will this month make deeper in-roads into the rapidly expanding area of advertiser funded programming with the launch of a series of health orientated docusoaps funded by FMCG brand Flora Pro.activ.The funding deal will see a series of five thirty-minute programmes entitled Fit Street broadcast by Channel 4. They will follow a group… Continue reading Channel 4 To Screen Flora Funded Fitness Show

New mothers tuning in to Discovery Health’s Baby Talk programming strand will be targeted by food manufacturer Heinz later this month, when the FMCG giant sponsors the broadcaster’s childcare output with its established Farley’s brand.The sponsorship includes on-air coverage, interactive applications and promotion through a one-off DVD created by Discovery as part of the deal.… Continue reading Discovery Finds Heinz As Backer For Baby Shows

Emap Advertising has announced the launch of an innovative digital radio initiative to provide subsidised advertising rates for DAB radio retailers in the all-important run up to Christmas.In an attempt to drive sales of digital radios in the UK and boost listening figures, the company is offering to pay half the total cost of any… Continue reading Emap Advertising Cuts Rates To Drive DAB Uptake