The Times will this week launch a major trade campaign highlighting its recent circulation increase in an effort to boost advertising revenue and capitalise on its nation-wide tabloid rollout.The campaign, will feature in key trade titles with the strap line “Choosing which newspaper to advertise in is now as easy as ABC”. The newspaper is… Continue reading Times Launches Trade Campaign Following ABC Results

Giant poster operator MegaPoster has increased its offering to advertisers by 20%, adding seven new sites to its portfolio in an effort to attract more diverse clients.The new sites in Manchester, Leeds, Sheffield, Glasgow and Liverpool bring the number of sites operated by the company to 31, each with specific properties and audiences.Commenting on the… Continue reading MegaPoster Boosts Portfolio By 20% With New Sites

UBC Media, owner of Classic Gold, today announced that it is starting to reap the benefits of the emerging digital radio market, as revenues for the year grew by 29.1% to £13.3 million. Revenue from the groups Unique Interactive unit, which supplies digital radio software to over five countries, rose by 62% for the year… Continue reading Digital Radio Improving UBC Revenues

TV has suffered its highest-profile management departure since its multi-billion pound merger with the resignation of marketing and commercial director, Jim Hytner, to join Barclays bank. Hytner, credited with rebranding ITV in the run up to the £5.6 billion merger of Carlton and Granada, is stepping down to take up one of country’s largest marketing… Continue reading Hytner Quits ITV After Three Years To Join Barclays

The number of broadband users has doubled over the past year, according to new figures from the Office of National Statistics, with over a quarter of all internet users now subscribing to a permanent high speed connection. Since April 2003, broadband has grown from a 14.5% share of internet subscribers to 27.2% in April 2004,… Continue reading Cheap Broadband Spurs Growth

Digital terrestrial television (DTT) is set to reach nearly 55 million European Union households by 2009, according to a new report from Juniper Research. This represents 55% of all digital households and 30% of all TV households says the report and by the end of the decade this figure will rise even further as the… Continue reading DTT Set To Reach 55 Million EU Households

US advertising spending is expected to rise by 9.3% to $140.3 billion this year, according to the mid-year forecast from TNS Media Intelligence/CMR. The AdWatch: Outlook 2004 report presented in conjunction with Advertising Age says that the first half of 2004 will rise by 9.4% compared with the second half which will rise by 9.2%,… Continue reading US Advertising To Grow By 9.3% This Year

Teletext has announced it will cease operating its internet site and digital cable services by August, resulting in around 45 redundancies at the Daily Mail & General Trust owned company.In a statement Teletext claimed that both its internet site and “walled garden” digital cable services would be discontinued due to “little potential for commercial success”.… Continue reading Teletext Scraps Digital Cable And Internet Services

Media super-regulator Ofcom has confirmed it is investigating the broadcast by Channel 4 of a fight which broke out among contestants inside the Big Brother house in the early hours of yesterday morning after receiving 105 complaints from members of the public.A spokeswoman for the watchdog explained that public concern had been raised following the… Continue reading Ofcom Investigating Big Brother As Over 100 Complain

The Daily Telegraph has announced it will continue to co-sponsor the Daily Telegraph House & Garden Fair at London’s Olympia, continuing its eight-year long association with the event and underlining the Telegraph’s coverage of homes and garden events.Under the sponsorship deal the Telegraph will have a significant presence with one of the largest stands of… Continue reading Telegraph Extends Garden Show Sponsorship