Guardian Media Group’s Smooth FM is embarking on the second phase of its £1 million launch campaign with a regional television campaign targeting listeners in the North West.The three-week push will focus on the station’s trademark lava lamps, which will be shown lining the street as a car cruises along to the sound of Marvin… Continue reading Smooth FM Rolls Out Regional Television Campaign

SUBtv, the student union advertising network, is offering brands that use flyposting the chance to target their youth audience via an animated section on its portfolio of television screens across the country.The initiative follows increased pressure on flyposting companies by a number of local councils, particularly Camden, which recently brought an Anti-Social Behaviour Order against… Continue reading SUBtv Aims To Cash In on Flyposting Crack-Down

The total number of cinema admissions soared by almost 50% year on year during July to a record 18.4 million, in what was the most successful month for the industry so far this year, according to the latest figures from the Cinema Advertising Association.The figures are due mainly to the massive success of animated adventure… Continue reading Shrek Drives Cinema Revenues To Record Levels

Search targeted marketing company, ValueClick, has announced the purchase of price comparison website, Pricerunner, in a move which marks the American company’s first step in to the online shopping market.The acquisition of Pricerunner expands ValueClick’s suite of performance-based online marketing products into the fast growing area of comparison shopping, which the company claims is the… Continue reading ValueClick Enters Competitive Online Shopping Market

Emap Advertising has announced the appointment of Beverley Entwistle as the company’s new head of inventory, charged with ensuring advertising campaigns across Emap’s portfolio of radio stations are delivered in the most efficient way for advertisers.Entwistle joins Emap with a wealth of experience in the inventory management area, having previously worked for Granada and, latterly,… Continue reading Emap Advertising To Improve Efficiency With Inventory Boss

The debut appearance of chat show king Michael Parkinson on ITV gave a boost to the broadcaster’s schedule on Saturday, attracting over 6 million viewers and an average audience share of 28.1%.Parkinson, poached from the BBC earlier this year, featured interviews with Tom Cruise and Billy Connolly as well as Olympic heroine Kelly Holmes. The… Continue reading Parkinson Gives Boost To ITV’s Saturday Schedule

The Sunday Times is to capitalise on one of the sporting world’s most prestigious events this month, with a 32-page guide to the Ryder Cup published with the paper on 12 September and featuring exclusive analysis from Nick Faldo, the contest’s most successful player of all time.The supplement will offer readers the opportunity to take… Continue reading Times Tees Off Ryder Coverage With Faldo Supplement

ITV has announced the resignation of one of its most senior non-executive directors, as Etienne de Villiers steps down from his position after less than a year, sparking rumours of further management reshuffles at the UK’s largest commercial broadcaster.De Villiers’ decision takes effect immediately, although ITV claims his resignation was planned and is ‘consistent with… Continue reading Senior ITV Director Etienne de Villiers Steps Down

Edinburgh Television Festival In August, MediaTel INSIGHT, attended the Edinburgh International Television Festival, where various prominent voices in the world of broadcasting provided sessions covering an array of current issues facing the industry. Ray Snoddy of The Independent, played host to the alternative MacTaggart Lecture and during the speech, he voiced his opinion of the… Continue reading INSIGHTanalysis: Media Healthcheck – August 2004

Digital terrestrial television (DTT) is set to reach nearly 55 million homes in the European Union by 2009, representing 55% of all digital households in the union. According to a new report from Juniper Research, the UK is set to remain the country with the highest level of digital penetration, topping 90% by 2009, followed… Continue reading EU Digital Households To Hit 55 Million By 2009