Commercial broadcaster, ITV, has said that its advertising revenue for the first half of this year is up 5%, as its top ten categories all experienced growth during this period. Despite tough advertising conditions caused by advertisers negotiating more competitive deals due to a fall in audience share, ITV said that it also expects September’s… Continue reading Growth Across Top 10 Ad Categories Pushes ITV Revenues Up 5%

Five’s director of programmes Dan Chambers has poured cold water on the prospect of the broadcaster launching a digital channel in the near future, claiming it would be “phenomenally” expensive to get off the ground. The UK’s smallest commercial channel is currently looking at ways to strengthen its position in the burgeoning digital market and… Continue reading Digital Offerings Too Expensive For Five

Digital radio looks set to receive a further boost to take-up as car manufacturer Vauxhall prepares to launch its Astra SXi Digital, the first family car to be equipped with a DAB digital radio as standard.The decision is sure to boost digital radio audiences, as well as spurring uptake of the new technology by rival… Continue reading Vauxhall To Fit DAB Digital Radios As Standard

The Times has announced a two month cross promotional campaign with film channel TCM, targeting the nation’s film buffs and publicising its Film First screenings of the autumn’s most-anticipated movies.The promotion will see The Times Film First sponsor TCM’s Thursday Night at The Movies programming strand. As part of the deal, The Times will also… Continue reading The Times Signs Movie Promotion Deal With TCM

The recent European Football Championships helped national speech based station talkSPORT see its audience increase by nearly half a million listeners, according to the latest research from audience measurement company GfK.According to GfK’s contentious National Broadcast Survey for the six months from 19 January to 18 July, the Wireless Group’s flagship radio station added 432,000… Continue reading GfK Finds Football And Music Topping Radio Charts

As the UK teeters on the brink of a satellite receiver revolution, the BBC’s director-general said, he is keen to link up with the UK’s other public service broadcasters (PSBs) to drive forward digital switch-over as quickly as possible. Speaking at the Media Guardian Edinburgh International Television Festival, Mark Thompson said, the Corporation is already… Continue reading BBC Keen To Drive Digital Switch-Over

As the number of digital TV channels continues to grow, the media landscape it becoming further fragmented and broadcasters are having to be more creative to ensure big brands don’t turn their backs and advertising budgets on television. There are now over 300 channels that fracture television and advertisers are increasingly looking to broadcasters to… Continue reading TV Broadcasters Battle To Attract Advertisers

The Mobile Data Association has been forced to revise its usage forecasts for the UK’s text messaging services after figures for the first seven months of the year revealed a staggering 15 billion messages had changed hands. The MDA’s forecast now predicts a total of 25 billion messages for 2004, up from its previous forecast… Continue reading Text Message Forecasts Revised Following Massive Usage

ITV’s sale of special effects house, Moving Picture Company, has attracted the attention of several major players, including Sir Martin Sorrell’s international advertising giant, WPP. The sale of MPC, undertaken as part of ITV’s £550 million disposal of non-core assets, is also understood to be of interest to former Carlton chairman, Michael Green, French electronics… Continue reading WPP Amongst Bidders For ITV’s Special Effects Group

UBC Media, the UK’s largest independent radio production company, has announced details of a development agreement with Channel 4 to create a radio station from the company’s existing Oneword digital radio station. In a statement this morning, UBC stated that it had agreed to work with Channel 4, as well as with third party companies,… Continue reading UBC Announces Plans For Radio With Channel 4