Recent studies by InsightExpress and MediaPost have discovered that US TV viewers are watching 24% more television once they become DVR subscribers, with hours spent viewing rising from 19.2 hours to 23.9 hours per week. In addition, it seems DVR subscribers are providing a better audience for adverts than non-subscribers, since they merely forward through… Continue reading DVRs Lead To Heavier TV Viewing

Total US advertising revenue rose by 9.6% during the first quarter of 2004, according to TNS Media Intelligence/CMR, to $31.5 billion compared to the same time period in 2003. Almost all media showed an upturn during the first three months of this year, with some outperforming the average, including the Internet as well as syndicated,… Continue reading US Ad Revenue Growth Signals Positive Outlook For 2004

More than 100 million homes worldwide now buy on-demand films and this is forecast to triple to 327 million homes (a third of global TV households) by 2010, says a new report from Informa Media Group. These homes are reported to generate an estimated $12 billion in on-demand film revenues, compared to 91 million homes… Continue reading On-Demand Films To Reach 327 Million Homes By 2010

Lord Rothermere’s Daily Mail & General Trust is believed to have taken the lead in the race to seize control of the Telegraph titles with a seemingly unbeatable cash bid approaching £700 million.It is understood that the newspaper group took pole position over its two rivals – the Barclay brothers and 3i – after last… Continue reading Lord Rothermere Tables Knock-Out £700 Million Telegraph Bid

Scottish Media Group has announced the appointment of Chris Masters, a former oil and manufacturing boss, as its new non-executive chairman following the departure of Don Cruickshank earlier this year.Masters joins SMG with no direct media experience, but has held senior positions with several high-profile companies, most recently as non-executive chairman of heating unit suppliers… Continue reading SMG Appoints Media Newcomer As Chairman

OMDtvi opened the doors of the world’s first virtual showroom this week as part of its biggest ever interactive television campaign to showcase the new Peugeot 407 saloon car.The campaign will run across IDS channels on Sky Digital and ITV2. Banners in Sky Active will also encourage viewers to visit a dedicated advertiser location (DAL),… Continue reading OMDtvi Launches First Interactive Car Showroom

Food advertisers are considering funding a new body to promote healthy eating in an attempt to dissuade the Government from imposing a ban on junk food commercial aimed at children.It is understood that advertisers have been discussing measures the industry could take to prevent the introduction of restrictive legislation in response to a recent report… Continue reading Advertisers Unite Against Ban On Junk Food Commercials

OMDtvi opened the doors of the world’s first virtual showroom this week as part of a massive interactive TV campaign to showcase the new Peugeot 407 saloon car.The campaign is to run on Sky Digital through IDS channels and ITV2. Banners in Sky Active will also be employed to drive viewers to the campaign. Once… Continue reading OMDtvi Launches First Interactive Car Showroom

Future Publishing’s flagship movie magazine Total Film has secured a high-profile deal to promote the forthcoming Stella Artois Screen Tour, which launches across the UK next month.The deal will see Total Film contribute to the official Screen Tour screening notes, as well as giving away copies of the magazine to viewers at the event, which… Continue reading Total Film Secures Movie Partnership With Stella Artois

IPC Media is launching a special summer edition of its weekly teen magazine Mizz for its core readership of girls aged between 10 and 14.The 132-page Mizz Summer Special will feature a mix of celebrity gossip, fashion, beauty, horoscopes and quizzes, as well as competitions, entertainment and food tips for girls during the summer holidays.Commenting… Continue reading IPC Launches Mizz Summer Special For Teenage Girls