As the battle for multi-channel customers continues, a new study reveals that the number of digital cable subscribers has edged out in front of satellite, despite it being the more expensive option. The State Of Digital and Interactive Television 2004 study, reveals 25% of consumers surveyed have digital cable services, while 20% have a satellite… Continue reading Cable Subscriptions Winning In Competitive Digital Market

BSkyB has agreed to have its three main websites, Sky.com, Sky News Online and Sky Sports, audited on a monthly basis by ABC Electronic, in a move that marks a significant step forward for supporters of industry agreed standards for the reports in web traffic.The online audits begin immediately and will provide ABC Electronic with… Continue reading ABC Electronic Bags BSkyB For Web Traffic Audits

The Barclay brothers have overcome another obstacle in their proposed purchase of the Telegraph titles after Government ministers said the deal would not be subject to a public interest examination.It is understood that the Department of Trade and Industry told Sir David and Frederick Barclay yesterday that the Secretary of State, Patricia Hewitt, would not… Continue reading Barclays Get Go-Ahead For Telegraph Take-Over

Another bidder has emerged for US advertising group, Grey Global, as reports suggest that the firm is keen to tie-up firm offers by early September. According to Reuters, Providence Equity Partners is considering making a bid for Grey, emerging as the third private equity firm, along with Blackstone Group and Hellman & Friedman, to show… Continue reading New Bidder Emerges For Grey

The Telegraph group yesterday announced a £118 million loss for 2003, after it was forced to write-off a £145 million loan initiated by Lord Black. According to the Times, the write-off for the newspaper group, which amounts to four years profits, results from a loan between the Telegraph and Hollinger International, the US based company… Continue reading Telegraph Forced To Write Off Black’s Loan Of £145 Million

The Barclay brothers have overcome another obstacle in their proposed purchase of the Telegraph titles after Government ministers said the deal would not be subject to a public interest examination. It is understood that the Department of Trade and Industry told Sir David and Frederick Barclay yesterday that the Secretary of State, Patricia Hewitt, would… Continue reading Barclays Get Go-Ahead For Telegraph Take-Over

British Telcom has announced that broadband availability is set to match that of analogue television after the telecoms giant scrapped exchange barrier plans. Following trials in rural areas, BT has said that from 6 September, those living more than 6 kilometres from an exchange will be able receive the high-speed internet connection. BT is also… Continue reading Broadband Reach Grows To A Further One Million UK Homes

Nine out of ten US video gamers, aged 13 to 44, have played games on-line as well using their console systems, says a new report. According to the Online Gaming: The Consumer Perspective For PC and Video Games survey from NPD Group, nearly 90% of respondents who play video games on a PC, Mac or… Continue reading Majority Of Gamers Play Online

Channel 4 has secured iconic car manufacturer Mini as the exclusive broadcast sponsor its new off-the-wall comedy drama series, Greenwing, which is due to launch on the channel next month in a peak-time slot.The deal, which was negotiated by Sharon Moore at Channel 4 and Daliah Epstein from Vizeum, marks the first of its kind… Continue reading Channel 4 Secures Mini For New Drama Sponsorship

Sponsoring this year’s Olympic games in Athens has a far greater impact on American consumers than it does on those in Europe, according to the latest research from Dynamic Logic.The independent marketing effectiveness researcher found that one in four North American consumers claims to pay closer attention to adverts that mention or have some kind… Continue reading Olympic Sponsorship Has Less Impact On Europeans