Nine out of ten US video gamers, aged 13 to 44, have played games on-line as well using their console systems, says a new report. According to the Online Gaming: The Consumer Perspective For PC and Video Games survey from NPD Group, nearly 90% of respondents who play video games on a PC, Mac or… Continue reading Majority Of Gamers Play Online

Channel 4 has secured iconic car manufacturer Mini as the exclusive broadcast sponsor its new off-the-wall comedy drama series, Greenwing, which is due to launch on the channel next month in a peak-time slot.The deal, which was negotiated by Sharon Moore at Channel 4 and Daliah Epstein from Vizeum, marks the first of its kind… Continue reading Channel 4 Secures Mini For New Drama Sponsorship

Sponsoring this year’s Olympic games in Athens has a far greater impact on American consumers than it does on those in Europe, according to the latest research from Dynamic Logic.The independent marketing effectiveness researcher found that one in four North American consumers claims to pay closer attention to adverts that mention or have some kind… Continue reading Olympic Sponsorship Has Less Impact On Europeans

Aegis has created the UK’s largest online buying point following the launch of a new digital media agency called Diffiniti to replace the ageing Carat Interactive brand. The new agency, which has been created in response to the growing role of new media in the marketing mix, will handle billings in excess of £34 million… Continue reading Aegis Forms UK’s Largest Online Media Buying Point

Serious changes need to be made to local paid search if it is expected to generate the revenue growth craved by search engines, says a US industry analyst. According to Nate Elliot, Jupiter Research analyst, local search doesn’t look like it can provide the growth Google and Yahoo are looking for. However, they continue to… Continue reading Local Search Revenue May Disappoint Search Engines

US online consumer spending is set to grow three-fold from 2004, says a new report, with web sales predicted to account for 12% of all retail purchases by 2010. The report US eCommerce Overview: 2002 to 2010 by Forrester Research said, retail innovations and website improvements will boost this market from 4%, as new households… Continue reading Online Retail Sales To Triple By 2010

SUBtv has appointed Digital Media Sales to sell airtime across its rapidly expanding network of plasma television screens in student unions across the UK.The appointment leaves SUBtv, which launched earlier this year with the backing of venture capital firm Beringea, free to concentrate of sponsorship and advertiser funded programming, while utilising DMS to maximise airtime… Continue reading Student Media Network Appoints Sales House

The Sunday Times has produced a special eight-track CD featuring artists such as Morrissey, Belle & Sebastian and The Strokes to mark the summer music festival season.The Festival Fever 04 CD will be given away with copies of the broadsheet newspaper on August 22 in the London LWT/Carlton television area. It will be supported by… Continue reading Sunday Times Creates CD Of Summer Festival Music

UK companies are wasting thousands of pounds recruiting the wrong people for high-profile marketing roles they know nothing about, according to new research from a leading marketing recruitment consultancy.A wide-ranging study conducted by Marketing Professionals UK has shown that a staggering 63% of British bosses admit they know next to nothing about the variety of… Continue reading UK Companies Waste Thousands On Poor Marketing

WPP chief executive Sir Martin Sorrell is this week expected to unveil record figures at the group, providing further evidence that the prolonged advertising downturn is finally over.Analysts are expecting WPP’s half-year results to cheer embattled investors by revealing that underlying pre-tax profits at the world’s second largest advertising group have risen to £230 million,… Continue reading Record Profits At WPP Spell End To Advertising Downturn