Kelvin MacKenzie’s national speech-based radio station, talkSPORT, is launching a major television campaign worth £500,000 this week as it attempts to drive listening amongst the highly targeted male audiences watching Sky Sports.The campaign, which breaks on 4 September, features three different commercials to be broadcast over two months during Sky’s range of live sports programming.… Continue reading talkSPORT To Boost Listening With Television Push

The UK’s largest commercial broadcaster, ITV, has joined the Board of the UK Association of Online Publishers, the trade body charged with representing the interests of online publishers.The move brings ITV into line with rival online operators such as the BBC, BSkyB, Emap, FT.com, Guardian Unlimited, Haymarket and Times Online. The broadcaster’s head of online… Continue reading ITV Joins Association of Online Publishers

ITV has secured First Choice Holidays the exclusive broadcast sponsor of the fourth series of its highly successful reality-TV format I’m A Celebrity – Get Me Out of Here, which will return to the channel later this year.The last series of the antipodean gameshow proved a solid ratings winner for ITV1 with an average of… Continue reading I’m A Celebrity Is First Choice For Holiday Firm

The MRG Cricket XI pulled off a narrow eight run win in the closely contested final game of the annual Tashes series against a joint BMRB/Ipsos team. After a 3-0 series win last time around, this result gave the MRG a 1-1 draw this year (with one game rained off).After last time’s washout, the teams… Continue reading MRG Maintain A Hold On Their Tashes After Nerve-Jangler

Supermarket giant Tesco has fired the latest salvo in the increasingly fierce cut-price broadband war with the launch of a new service costing less than £20 per month to complement its existing dial up, mobile and home telephone products.The high-street stalwart’s 512k service, pitched at entry level broadband users, ranks behind its rivals in terms… Continue reading Tesco Enters Cut-Price Broadband Market

Analogue switch-off by the ‘new’ revised target date of 2012 is unlikely unless the government is prepared to invest some money in to making it happen, says The Independent’s Raymond Snoddy.Speaking as the host of the Alternative MacTaggart Lecture at the Edinburgh International Television Festival, Snoddy said: “Talk of analogue switch-off is completely academic while… Continue reading MGEITF 2004: ‘I Wouldn’t Bet On Analogue Switch-Off’, Says Snoddy

RTL, the owner of television broadcaster Five, yesterday tried to avoid adding further fuel to the rumours surrounding a merger with Channel 4, by saying it had to decide how to develop its multi-channel strategy first before any discussions take place. At a presentation to unveil the group’s interim results, chief executive, Gerhard Zeiler, refused… Continue reading RTL Boss Deflects Talks Of Five/Channel 4 Merger

CNBC Europe, the financial and business television news channel, is set to launch a live video streaming service which will allow mobile phone users to watch programmes on their handsets. According to CNBC, the rollout, which covers 17 European countries, is the first to allow a whole channel to be streamed 24/7 to a mobile… Continue reading CNBC Launches Video Streaming To Mobile Phones

Channel 4 has confirmed that it is looking to forge closer links with the BBC in an attempt to strengthen its position in the face of rapidly increasing competition from the growing number of digital channels entering the market. The broadcaster’s recently appointed chief executive, Andy Duncan, told delegates at the Edinburgh International Television Festival… Continue reading MGETIF 2004: Channel 4 Confirms Intention To Link With BBC

Commercial broadcaster, ITV, has said that its advertising revenue for the first half of this year is up 5%, as its top ten categories all experienced growth during this period. Despite tough advertising conditions caused by advertisers negotiating more competitive deals due to a fall in audience share, ITV said that it also expects September’s… Continue reading Growth Across Top 10 Ad Categories Pushes ITV Revenues Up 5%