Media and marketing research group, Aegis, today said that revenues for the first half of this year are expected to be comfortably ahead of last year in its three operating regions; Europe, US and Asia. The trading update, issued prior to the interim results due on 7 September 2004, said that during the past few… Continue reading Aegis Performing Ahead Of Last Year

The newspaper industry must do more to claw back advertising revenue, claimed Maureen Duffy, the chief executive of the Newspaper Marketing Agency (NMA). As reported by MediaGuardian, Duffy said that the newspaper industry has been outmanoeuvred by television, radio and outdoor poster companies and only had themselves to blame for failing to stop the migration… Continue reading Press Must Claw Back Ad Revenue

The future of free-to-air (FTA) television may find itself in trouble after 2014, as competition from other forms of information and entertainment technology hots up, says a report from research and consultancy group, Paul Budde Communication. According to the report, FTA television can easily survive the next ten years but its future after that is… Continue reading Free-To-Air TV Set To Hit Troubled Times

The BBC has announced a partnership with Lyons Cakes to create an on-pack promotion offering readers a £10,000 makeover in the first promotion of its kind for the magazine.The promotion will run from today until the end of August, featuring across a range of the company’s confectionary, from treacle tarts to the french sandwich.Commenting on… Continue reading BBC Tempts Gardeners With Cake Competition

Emap Advertising and MediaCom have secured a bespoke cross-media campaign with Electronic Arts to promote the launch of the new Need For Speed Underground 2 computer game across its range of Max Power branded media.The promotional activity launches in this month’s Max Power magazine and runs across its online, SMS and live event platforms. It… Continue reading Max Power And Electronic Arts Feel The Need For Speed

Channel 4’s newly appointed chief executive Andy Duncan has stated that the broadcaster could survive in the increasingly competitive multi-channel market without needing to change its current strategy or adapt its output.Speaking at his first press conference as Channel 4 chief executive, Duncan responded to questions over the broadcaster’s future strategy and his plans while… Continue reading Duncan: Channel 4 Could Survive Digital Future As It Is

Internet search operator Ask Jeeves has struck a partnership with shopping search engine Kelkoo to create a product search facility to add to its portfolio of existing search tools.The new product search service allows easier searching of shopping websites and categories as well as being able to search for products by feature or price. The… Continue reading Ask Jeeves Creates Shopping Tool With Kelkoo

The Financial Times has today announced the appointment of Dominic Good as its new advertising sales director with responsibility for the burgeoning Europe, Middle East and Africa region.Good is currently the commercial director for Adforum.com, the world’s largest specialist advertising website. He has also held senior sales and business development roles across print and online… Continue reading Financial Times Ad Sales Director To Cover EMEA Region

Disgraced newspaper baron Lord Conrad Black has launched his legal bid to block the £665 million sale of the Daily Telegraph and its sister publications to the Barclay brothers. Lord Black’s Hollinger Inc announced last night that it had filed a complaint with a Delaware court demanding a shareholder vote that would effectively give it… Continue reading Black Launches Legal Bid To Scupper Telegraph Sale

Once again, WAP page impressions hit a record during the month, with 1.46 billion pages viewed in the UK during May 2004, according to the Mobile Data Association (MDA). This total shows an emerging trend from the GSM network, which includes operators such as O2, Orange, T-Mobile and Vodafone, citing a 109.4% annual growth rate.… Continue reading WAP Pages Hit 1.46 Billion In May