Emap chairman Adam Broadbent says the cross-media group is making ‘reasonable’ progress towards its full year goals with consumer magazine circulation revenues and advertising performing well. The Emap boss told investors at the company’s annual general meeting this morning that business to business operations are performing strongly and magazine display advertising remains good. However, he… Continue reading Emap Makes Steady Progress Towards Full Year Targets

RSVP, the recently formed cross-media sales alliance between Capital Radio, Viacom Brand Solutions and IPC, has secured its first pan-European deal to promote the launch of TDK’s scratchproof DVD product line.The deal will see RSVP, which was set up to provide bespoke cross-media solutions, promote the DVDs across the Capital Radio group in the UK… Continue reading RSVP Alliance Signs First European Cross-Promotional Deal

UK advertising expenditure for 2004 is set to show bigger growth than previously anticipated with figures being revised up from the 3.2% predicted earlier this year to a more optimistic 4.8%.Figures published today by the Advertising Association show that the recovery that began in the first quarter of 2003 continued into the first quarter of… Continue reading UK Adspend Expected To Show 4.8% Increase In 2004

Mirror Group Newspapers has bolstered its advertising team with a number of senior appointments as part of an ongoing attempt to improve its relationship with agencies and clients.The shake-up sees Malcolm Stoodley join the newspaper publisher in the newly created role of head of magazines. He moves over from chief executive Sly Bailey’s former employer… Continue reading Trinity Mirror Creates New Senior Advertising Roles

Euro 2004 is the most popular international football tournament since the World Cup 1998 with a cumulative average audience of more than 2.5 billion individuals, according to new research from Initiative Media.The elimination of big teams such as England, France, Germany and Italy in the early stages led to widespread concern of a possible drop… Continue reading Euro 2004 Most Popular Tournament Since World Cup 1998

The effectiveness of television advertising could be under threat from the rapidly increasing number of commercials in break junctions, according to a new study from Initiative Media’s research arm.Research from Initiative Futures suggests that too many commercials in any given junction can have a negative impact on advertising effectiveness, increasing ill feeling towards brands, encouraging… Continue reading Increasing Clutter Threatens Power Of Spot Advertising

The recently launched compact edition of the Times is proving successful in attracting new readers to the newspaper brand, according to a wide-ranging study being unveiled to media agencies today.The Times Compact Readership Study shows that the scaled-down edition is drawing a young, upmarket audience to the newspaper, which was traditionally been a stalwart of… Continue reading Compact Times Proves Successful In Attracting New Readers

The BBC has unveiled plans to take radical cost cutting measures so that more of its £2.68 billion licence fee income can be invested in making programmes. According to a report in today’s Financial Times, a small team of managers overseen by John Smith, BBC finance director and chief operating officer, is planning radical action… Continue reading BBC Plans Radical £100 Million Cost Reductions

Throughout June, the progress of the advertising recovery was closely monitored and scrutinised by market analysts and advertising chief executives alike, with each having their own view point on how things are shaping up. A study from the Chartered Institute of Marketing said that confidence among Britain’s marketers had reached one of its highest levels,… Continue reading INSIGHTanalysis: Media Healthcheck – June 2004

As audiences begin to migrate to digital technology, the prospect of switching off the analogue radio signals has been raised by the government for the first time. Talk of future plans, similar to those for the television digital switch-over have been aired by Tessa Jowell, secretary of state for department of culture, media and sport.… Continue reading Analogue Radio Switch-Off Raised By Jowell