Radio giants UBC and Emap have announced a deal which will see the two companies consolidate their radio airtime sales for traffic and travel across both groups networks.The joint package, to be sold by UBC’s commercial division, will include over 170 radio stations including EMAP Radio, GWR Group, The Wireless Group, Chrysalis Radio, Guardian Media… Continue reading UBC Joins Sales Forces With Emap For Traffic And Travel

Emap Advertising has announced an exclusive deal with movie makers Buena Vista International to promote their summer blockbuster King Arthur through men’s weekly title Zoo.The tie-up is the first magazine advertorial purchase for Buena Vista International promoting a film release in the UK and will appear in Zoo on 27th July spread over two pages.The… Continue reading Emap Secures King Arthur Movie Promotion For Zoo

The Government has failed to announce a definitive switchover date for digital TV, leaving the industry in a continued state of confusion over exactly how to progress towards a digital-only future.Culture secretary Tessa Jowell had been expected to delay the UK’s switchover process until 2012, but the minister has stated that the wider views of… Continue reading Government Still Fuzzy On Digital Switchover Date

The Daily Telegraph has announced a raft of marketing activities, to begin next weekend, promoting the newspaper’s twelfth year of Fantasy Football.Among the planned promotions will be a national television campaign, outdoor advertising, in-store radio spots and a BUPA sponsored Fantasy Football guide.The campaign’s TV element will run on Channel 4 and Five throughout August,… Continue reading Telegraph Kicks Off Fantasy Football Marketing Push

Internet shopping site Kelkoo has begun to roll-out a revamped version of its popular website across Europe, shunning pop-up advertising and reducing the impact of banner adverts.Italy was the first country to receive the new format site, which allows users to compare the price of goods between online shopping websites. A UK launch of the… Continue reading Kelkoo Drops Pop-Ups From Shopping Comparison Site

Highbury Entertainment has announced that it will launch what it calls the “largest and most exciting consumer PC magazine to hit the shelves in the last ten years” in October, branded GigaHz the title will cover the high-speed, performance computing market.The 180-page title promises a “no-holds-barred” approach to computing, offing dedicated PC users uncompromising reviews… Continue reading Highbury Entertainment Readies High-End PC Title

Specialist publisher Future has announced a spate of celebratory promotions to mark the 100th issue of the company’s leading creative magazine, Computer Arts.Among the promotions due to accompany the anniversary issue next month are four limited edition covers for the title, billed by Future as “collector’s covers”, as well as the chance for to win… Continue reading Future Celebrates Computer Arts’ Centenary Edition

BBC Magazines has announced the closure of its newest teen title, Dare, which will cease publication following the August issue after less than 12 months on newsagent’s shelves.The title, fortnightly until May and monthly thereafter, was billed as a “feisty, flirty magazine for girls aged 10 to 14”, has been axed due to disappointing performance.… Continue reading BBC Cancels Dare Magazine After Less Than A Year

Media super-regulator, Ofcom, has ruled out a ban on junk food advertising during children’s television programmes, branding such measures as “ineffective” in the publication of research commissioned by culture secretary Tessa Jowell.According to the regulator, a ban on the advertising of unhealthy foods would “be both ineffective and disproportionate in its wider impact.” Ofcom’s reasoning… Continue reading Ofcom Rules Out “Ineffective” Ban On Junk Food Ads

Emap has announced the largest advertising push in three years to promote its youth station Kiss 100 costing £1.5 million and promoting the station’s unique brand message.The cross media campaign will begin with TV advertising throughout July on ITV, Channel 4, Five and through Emap’s music channels. The promotion will also include experiential events and… Continue reading Emap Unveils Massive Advertising Push For Kiss