Viacom Outdoor has secured the HomeChoice television network as the first advertiser to use its newly launched premium poster format across the London Underground network.The portfolio of sites, called showcase squares (pictured), differ from the standard London Underground poster sites in that they are based on a distinctive three square-metre, scrolling format.Viacom Outdoor plans to… Continue reading Showcase Squares Launch Across London Underground

WPP is believed to be on the brink of acquiring a majority shareholding in outdoor specialist Poster Publicity in a move that will allow it to create a new global poster buying entity.Reports suggest that the independently owned Poster Publicity will merge with WPP’s outdoor company, Portland Outdoor, to form an as yet unnamed global… Continue reading WPP To Create Global Outdoor Buying Specialist

Chyrsalis Radio’s LBC stations have come together with weekly financial newspaper, The Business, to create joint radio and press advertising packages for targeted clients and agencies.The aim of the initial six-month deal, which includes LBC 97.3 FM and LBC News 1152 AM, is to allow advertisers to develop bespoke, creative-led activity which can bought across… Continue reading LBC Stations Secure Cross-Media Deal With The Business

Wireless Group chairman and chief executive Kelvin MacKenzie has this morning revealed a positive performance for the radio group with second quarter revenues rising by 36% year on year. At the company’s annual general meeting, MacKenzie announced that the Euro 2004 football championships helped national speech station talkSPORT to see revenues for the quarter rise… Continue reading Euro 2004 Helps Profits Surge By 40% At Wireless Group

Emap chairman Adam Broadbent says the cross-media group is making ‘reasonable’ progress towards its full year goals with consumer magazine circulation revenues and advertising performing well. The Emap boss told investors at the company’s annual general meeting this morning that business to business operations are performing strongly and magazine display advertising remains good. However, he… Continue reading Emap Makes Steady Progress Towards Full Year Targets

RSVP, the recently formed cross-media sales alliance between Capital Radio, Viacom Brand Solutions and IPC, has secured its first pan-European deal to promote the launch of TDK’s scratchproof DVD product line.The deal will see RSVP, which was set up to provide bespoke cross-media solutions, promote the DVDs across the Capital Radio group in the UK… Continue reading RSVP Alliance Signs First European Cross-Promotional Deal

UK advertising expenditure for 2004 is set to show bigger growth than previously anticipated with figures being revised up from the 3.2% predicted earlier this year to a more optimistic 4.8%.Figures published today by the Advertising Association show that the recovery that began in the first quarter of 2003 continued into the first quarter of… Continue reading UK Adspend Expected To Show 4.8% Increase In 2004

Mirror Group Newspapers has bolstered its advertising team with a number of senior appointments as part of an ongoing attempt to improve its relationship with agencies and clients.The shake-up sees Malcolm Stoodley join the newspaper publisher in the newly created role of head of magazines. He moves over from chief executive Sly Bailey’s former employer… Continue reading Trinity Mirror Creates New Senior Advertising Roles

Euro 2004 is the most popular international football tournament since the World Cup 1998 with a cumulative average audience of more than 2.5 billion individuals, according to new research from Initiative Media.The elimination of big teams such as England, France, Germany and Italy in the early stages led to widespread concern of a possible drop… Continue reading Euro 2004 Most Popular Tournament Since World Cup 1998

The effectiveness of television advertising could be under threat from the rapidly increasing number of commercials in break junctions, according to a new study from Initiative Media’s research arm.Research from Initiative Futures suggests that too many commercials in any given junction can have a negative impact on advertising effectiveness, increasing ill feeling towards brands, encouraging… Continue reading Increasing Clutter Threatens Power Of Spot Advertising