Channel 4 and The Allmond Partnership have secured Alpen breakfast cereal as the multi-million pound broadcast sponsor of the new series of Wife Swap, which returns to our screens next week.The deal covers six new episodes due to be shown on Channel 4 this summer, plus a further three international episodes and seven new UK… Continue reading Channel 4 And Alpen In Bed For Wife Swap Sponsorship

Internet service provider Wanadoo has ended its search for a new managing director of sales and communications with the appointment of Philip Mehl, former vice president of international advertising and communications at T-Mobile.Mehl will replace former marketing head, Keith Hawkins, who left the company, then known as Freeserve, shortly before it rebranded with the backing… Continue reading Wanadoo Raids T-Mobile For Marketing Chief

IPC Media is reportedly planning to reduce the size of its glossy women’s monthly Marie Claire in the next few weeks in an attempt to boost the magazine’s flagging circulation.The ongoing growth of Condé Nast’s handbag-sized Glamour and the expansion of the celebrity magazine sector over the last few years have impacted badly on monthly… Continue reading IPC Scales Down Marie Claire To Boost Circulation

ITV has today announced that its multi-channel revenue target for the next three years has been set at £150 million, with an increase of £36 million being invested in programming. The investment increase will enable ITV to double ITV2’s programme budget and launch the new ITV3 channel at the end of this year. After reports… Continue reading ITV Revenues Up As Next Three Year Targets Unveiled

The billionaire Barclay brothers have succeeded in their hard-fought battle to take control of the Daily Telegraph and its sister publications with a winning bid worth £665 million. The reclusive media moguls, who own the Business and the Scotsman, saw off a rival bid from venture capital firm 3i and its US partner Veronis Suhler… Continue reading Barclay Brothers Take Control Of Telegraph Titles

As political spending continues to fuel US advertising spending, Universal McCann, along with many other global analysts, is revising previous predictions upwards to reflect the momentum in the marketplace. Bob Coen, director of forecasting of Universal McCann, says he now expects a 7.3% increase in advertising spending in the US this year, compared with a… Continue reading Universal McCann Revises Ad Forecasts

New research from Mediamark has revealed that the number of adults using the internet in the US has slowed down and hit a plateau of 63%. Based on a survey conducted over 30 days at 26,000 homes, the data research company found that although 79.5% of adults have access to the internet either at home… Continue reading US Internet Users Hit Plateau

Emap Advertising and Initiative Media have secured a £500,000 cross-media deal with FMCG giant Unilever to promote the rebranding of its range of Impulse body fragrance products.The deal will span Emap’s range of magazine, television, radio and online properties and will culminate in a live event at the same venue featured in the BBC’s Fame… Continue reading Emap Secures Unilever For Cross-Media Campaign

The Media Research Group has unveiled several high-profile keynote speakers to headline its bi-annual conference in Madrid this November with Antony Young, chief executive of ZenithOptimedia, heading the bill on the future of media research and advertising effectiveness.Young’s presence at the conference will be a major draw to many media professionals as the ZenithOptimedia boss… Continue reading MRG Unveils High-Profile Speakers For Madrid Conference

Johnston Press has today sold its share in Two Boroughs Radio Limited for £1.2 million to the Local Radio Company. The 33% share in the radio stations based in Burnley, were acquired by Johnston Press as part of the £560 million take over of Regional Independent Media in April 2002. Last month, former Jazz FM… Continue reading Local Radio Company Acquires Share In Two Boroughs Radio