The long-awaited global advertising recovery is now underway and the market is set to rise by 3.2% to $244,535 million in 2004 says a new report from Zenith Optimedia. This forecast is based on the eight countries with the largest advertising markets, these are; USA, Canada, France, Germany, Italy, Spain, the UK and Japan. In… Continue reading Advertising Marketing Set To Grow By 3.2%

Barnado’s harrowing child poverty ad attracted a total of 475 complaints last year making it the most contentious press campaign in the history of the Advertising Standards Authority.The campaign, which featured a computer generated photograph of a new born baby with a cockroach crawling out of its mouth, was banned by the advertising watchdog after… Continue reading Barnado’s Campaign Ranked Most Complained About In 2003

Viacom Brand Solutions has bolstered its sales operation with the appointment of Carlton Television’s Ross Belcher as group account director.Mike Barrett has also been recruited from Carlton to take up the position of account director and Alex Kisby joins the team from MediaVest Manchester as regional account director with responsibility for sales on a local… Continue reading Viacom Brand Solutions Bolsters Sales Operation

MXR, the digital radio consortium, is expanding its marketing remit to cover Xfm, Capital Gold, UBC Classic Gold and Chrysalis Radio’s LBC as part of a move to promote its entire range of radio brands.The DAB digital radio consortium, which comprises Capital Radio Group, Chrysalis Radio, Guardian Media Group and UBC Digital, is extending its… Continue reading MXR Expands Marketing Remit To Focus On Brands

WPP-owned global media agency, Mindshare, has overtaken rival network, Starcom, to become the number two worldwide agency in terms of revenues, according to the 2003 league tables from Recma. Over the last year, Mindshare saw revenues growing more than any other network with an 11.1% increase to $19,160 million. Publicis Groupe’s Starcom also managed an… Continue reading Starcom Drops In Worldwide Revenue Ranking

US internet advertising revenue rose by a healthy 20.9% taking 2003 total revenue to $7.3 billion , this is up $1.3 billion in 2002, according to a new report by PricewaterhouseCoopers (PWC)/Interactive Advertising Bureau (IAB). The Internet Advertising Revenue Report reveals that Q4 2003 accounted for 30% of the total 2003 revenue and marked the… Continue reading Internet Ad Revenue Grows By 21%

ITV’s newly merged sales operation has completed its senior marketing line-up with the appointment of Tamsin Denbigh to the newly created role of head of sales customer relations.The appointment is the first to be made by the broadcaster’s new director of customer relationship management, Justin Sampson, who took up the position last week after more… Continue reading Sampson Makes First Appointment At ITV Sales

As many advertising and marketing companies get set to announce their quarter one results over the next few weeks, a new report out from Merrill Lynch says it does not expect these ‘to turn many heads’. The advertising market was one of the worst hit by the economic decline of the past few years but… Continue reading Merrill Lynch Sees Little Excitement In Q1 Agency Results

The UK has landed second place in the Economist’s e-readiness rankings for 2004. Last year, it only managed to hit the third spot, tying with the US. The overall 2004 e-readiness winner is Denmark; with four of the five top spots being scooped by Scandinavian countries. The report compiled in conjunction with IBM’s institute for… Continue reading UK E-Readiness Reaches 2nd Place

BT has this week launched extensive trials of new technology designed to significantly reduce the cost of bringing high-speed broadband internet access to remote rural areas and small villages. The telecoms giant claims that its latest trial could result in one million more UK homes being able to access broadband internet services. This would be… Continue reading BT To Boost Broadband Up-Take With Long Distance Trial