The US publishing giant, Dow Jones, announced yesterday that quarter one 2004 revenues were up 12.1% to $401.6 million, backing recent opinion that the advertising market recovery is well underway. Dow Jones’ flagship paper, The Wall Street Journal, led the way by posting advertising revenues up by 6.3% when compared to the first quarter of… Continue reading Dow Jones Sees ‘Moderately Improving’ Ad Environment
ARCHIVE ▸ The Media Leader Staff
Almost 250 million people worldwide will subscribe to broadband internet access by 2007, says a new report from eMarketer. In early 2004, high-speed broadband internet access reached a landmark when subscriber figures hit 100 million. When compared to 1996, when subscribers totalled 100,000, it is clear to see broadband has hit the mainstream, says the… Continue reading Global Broadband Subscribers To Hit 250 Million By 2007
Planning and buying agency Carat has snatched a second lucrative contract from Starcom Motive, clinching the rights to planning and buying business for high street stalwart WHSmith.The account is worth a reported £9 million and comes under Carat’s control from May. The move will come as a bitter blow to Starcom following a decision by… Continue reading Carat Snatches WHSmith Account From Starcom
The Sunday Telegraph has announced its latest specialist supplement with a guide to overseas property entitled France and Spain Unlocked.The latest move will see the 32-page property guide published with the newspaper from April 18th, promoted by a 30 second TV campaign, airing between April 14 and 17, created by Clemmow Hornby Inge.The supplement promises… Continue reading Telegraph Holds Key To Europe With Property Supplement
Hachette Filipacchi’s flagship Inside Soap magazine has launched its first television advertising campaign for five years in an attempt to boost circulation in the increasingly competitive celebrity magazine sector.The campaign, bought by Mediaedge:cia and created by Fallon London, feature both a 10-second and a 30-second spot which will air between episodes of Emmerdale, The Bill,… Continue reading Inside Soap Looks To Boost Sales With Television Push
Next month BSkyB is set to announce its lowest new subscriber figures for the past year, according to Lehman Brothers forecasts. During the third quarter of its financial year (March – May 2004) Sky is expected to have gained 92,000 customers, taking the total to 7.3 million, predict analysts. The report shows that subscriber rates… Continue reading BSkyB To See ‘Seasonal Slowdown’ In Third Quarter
Advertising in Britain’s national newspapers proved it has at last started to make a slow turnaround when an increase of 113,818 ad pages was recorded for the past year, according to Mediaedge:CIA’s latest Adstats report. This represents a tiny rise of just 0.3% in total advertising pages for the twelve months to February 2004 for… Continue reading UK National Newspaper Ad Volumes Slowly Recovering
High expectations are being set for the digital TV (DTV) market as Instat/MDR says that 93 million sets will be shipped worldwide by 2008. During 2004, 76 million units are expected to be shipped but this will rise by a further 17 million over the next four years. The technology analysts at Instat/MDR say that… Continue reading ‘Great Things’ Expected From DTV Market
The recently formed marketing alliance between Capital Radio, Viacom Brand Solutions and IPC has secured its first integrated cross-media deal with Target NMI to promote its forthcoming film, The Butterfly Effect.The film, starring Ashton Kutcher and Amy Smart, will be promoted prior to its release to a core youth audience of 16 to 24 year-olds… Continue reading RSVP Alliance Secures First Cross-Media Deal
Sky One has secured Amaretto liquer brand Disaronno as the seven-figure broadcast sponsor of its new US drama series, Las Vegas, which debuts on the channel next week.The deal, negotiated by Sponsorvision, represents Disaronno’s first foray into UK broadcast sponsorship and runs for 22 weeks with a series of credits designed to tie in with… Continue reading Sky One Sponsorship Takes Disaronno To Las Vegas