Researching and shopping online has become even more popular in the United States thanks to a stronger economy and growing consumer confidence says, Dieringer Research Group (DRG). The American Interactive Consumer Survey, which involved 3,000 US adults, revealed that three out of five regularly go online, with the majority using the internet for shopping and… Continue reading US Buys Into Online Shopping

The quarter two 2004 Bellwether Report revealed that the final data from 2003 showed the steepest rise in marketing spend since the survey began in 2000. From April to June 2004, the survey results, which are drawn from a panel of over 250 UK marketing professionals and act as a barometer of the relative health… Continue reading INSIGHTanalysis: Media Healthcheck – July 2004

Local internet advertising in the United States has turned in to a full-fledged boom, says Borrell Associates, and as a result estimates that newspaper-owned internet sites will generate a staggering $1.14 billion this year. When the forecast is compared to the $811 million revenue from newspaper based web-sites produced last year, it’s easy to see… Continue reading Online Revenue Is The ‘Botox’ Of Newspaper Industry

Cable operator NTL yesterday announced that customer expansion and revenue growth has helped narrow year-on-year profit loss for the second quarter of 2004. Revenues from April to June 2004 jumped £28.3 million on the same quarter last year to £397.8 million, driving profit loss down to £7 million from £51 million in 2003. The New-York… Continue reading NTL Losses Down As Customer Base And Revenues Grow

Rival television audience measurement companies, AGB Group and Nielsen Media Research, have joined forces to form a global joint venture that could dominate the market. The new company, which will operate under the brand name AGB Nielsen Media Research, will be half owned by Sir Martin Sorrell’s WPP and half owned by Nielsen Media Research,… Continue reading AGB And Nielsen Join To Form Global Ratings System

Worldwide free newspaper, Metro International, has remained the world’s most-read newspaper as sales increased by 50% in the first half of 2004 to reach 14.5 million readers a day. The jump in sales spurred profits at Metro to reach $145 million from January to June 2004, with the group reporting its second quarterly net profit… Continue reading Metro International Remains World’s Most Read Newspaper

Almost 8 million people tuned in to Channel 4 last night to watch Big Brother contestant Stuart Wilson leave the house in a surprise eviction just two days before the series finalé.Unofficial overnight figures from BARB show that a peak of 7.7 million reality-TV fans watched the youngest housemate get evicted after receiving the least… Continue reading Surprise Big Brother Eviction Draws 7.7 Million To Channel 4

Disney’s ABC Television Network in the United States is making its first foray into UK broadcasting with launch of a new daytime channel called ABC1 on the Freeview platform.The new general entertainment channel will initially broadcast twelve hours a day from 6am and will screen programmes sourced entirely from Disney’s ABC Network in the US… Continue reading ABC Entertainment Channel To Launch Without Commercials

Rival television audience measurement companies, AGB Group and Nielsen Media Research, have joined forces to form a global joint venture that could dominate the market.The new company, which will operate under the brand name AGB Nielsen Media Research, will be half owned by Sir Martin Sorrell’s WPP and half owned by Nielsen Media Research, which… Continue reading AGB And Nielsen Join To Form Global Ratings System

The advertising watchdog has today banned a campaign promoting Audi cars following complaints that it encouraged speeding and irresponsible driving.The leaflet for the new Audi A3 highlighted a section of the A5 from Weston-Under-Lizard to Horsebrook and encouraged people to drive the car along it. The centre page of the mailing read: “Ten kilometres of… Continue reading Watchdog Clamps Down On Audi For Encouraging Speeding