Omnicom-owned agencies OMD UK, Manning Gottlieb OMD and PHD Group are bringing together their media negotiating operations to form the UK’s largest single buying point. The consolidated buying giant will be called OPera and will have more than £1 billion worth of media billings under its control. It will be run as a joint venture… Continue reading Omnicom Pools Resources To Form UK Buying Point
ARCHIVE ▸ The Media Leader Staff
colspan=”5″>BBC Radio Stations Weekly Reach (000s) Year On Year Comparisons
The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London. Top/Bottom 10 Weekly Reach (000s) % Change Station Survey Period Ending Mar 2003 Ending Mar 2004 % Change Classic Gold 1521 H 2 4 100.0 Signals Big AM (was… Continue reading RAJAR Results Q1 2004: Local Commercial Stations
Internet heavyweight Yahoo! has announced the launch of its latest product, Launchcast Radio, a new service enabling users to tailor their listening to individual tastes and screen out unwanted content.The service works by inviting users to rate their favourite artists and only playing content deemed suitable to those tastes. The service can introduce new artists… Continue reading Yahoo! Offers Tailor Made Internet Radio Content
The Daily Telegraph has announced the creation of a new “Business Club” section to attract new business readers and bolster its audience of medium sized company chiefs.The move will see The Telegraph Business Club launching on May 11th with a double page spread in the business section The Daily Telegraph as well as a dedicated… Continue reading Telegraph Forms New Club To Woo Business Readers
Publicis Groupe revenues for quarter one rose by 4.4% to â‚Ź866 million but are still down 4.3% on the same period last year, despite a number of countries demonstrating a solid advertising recovery, says Levy. Latin America experienced the highest organic growth of any individual region with 21%, beaten only by the region ‘rest of… Continue reading Publicis Revenues Fall Despite Solid Ad Recovery
United Business Media (UBM) is performing ahead of last year and is expected to achieve 15% margin target in 2004. At the company’s Annual General Meeting, chairman, Geoff Unwin said: “2004 has started well. All of our businesses are performing ahead of last year, consistent with the positive trends of the second half of 2003.… Continue reading United Business Media In Line With Target Says Chairman
Trinity Mirror advertising revenues are up by nearly 5% for the first four months of 2004, showing an improving trend in advertising conditions. In a statement issued ahead of today’s Annual General Meeting, chairman, Sir Victor Blank said: “Group advertising revenue for the first four months, on a like for like basis excluding the regional… Continue reading Trinity Mirror Ad Revenues Up 5% As Conditions Improve
Emap Advertising and Initiative Media have secured a six-figure deal that will see the global consumer goods giant Unilever become the sole FMCG advertiser on The Hits music channel for the next year.The exclusive deal covers the promotion of some of Unilever’s most renowned youth-focused brands such as Lynx, Impulse, CK, Cerruti Organics and Marmite.… Continue reading The Hits Secures Exclusive Partnership With Unilever
Advertisers are failing to connect with young people online and are simply too cautious to target them effectively, according to research carried out by online marketing agency Panlogic.The study shows that many advertisers are too conservative in hooking young people and keeping them interested. It also claims that ‘schizophrenic’ internet behaviour makes young people very… Continue reading Research Shows Online Advertisers Out Of Touch With Youth