As newspaper sales continue to slowly decline, editors have had to adapt in order for their paper to survive in the age of the internet. More and more people are turning to the web to get their daily fix of news and many newspapers have been successful in their ability to change to meet this… Continue reading Newspapers Adapt To Survive Audience Migration To Web

High-speed internet connections may be a driver in movie piracy, as a Motion Picture Association of America survey (MPAA) revealed that nearly one-quarter of primarily broadband users have downloaded movies. The survey conducted on behalf of MPAA by Online Testing Exchange found that roughly 2,900 of the 3,600 participants in the eight-country study were broadband… Continue reading Broadband Spurs Illegal Movie Downloading

Radio giants UBC and Emap have announced a deal which will see the two companies consolidate their radio airtime sales for traffic and travel across both groups networks.The joint package, to be sold by UBC’s commercial division, will include over 170 radio stations including EMAP Radio, GWR Group, The Wireless Group, Chrysalis Radio, Guardian Media… Continue reading UBC Joins Sales Forces With Emap For Traffic And Travel

Emap Advertising has announced an exclusive deal with movie makers Buena Vista International to promote their summer blockbuster King Arthur through men’s weekly title Zoo.The tie-up is the first magazine advertorial purchase for Buena Vista International promoting a film release in the UK and will appear in Zoo on 27th July spread over two pages.The… Continue reading Emap Secures King Arthur Movie Promotion For Zoo

The Government has failed to announce a definitive switchover date for digital TV, leaving the industry in a continued state of confusion over exactly how to progress towards a digital-only future.Culture secretary Tessa Jowell had been expected to delay the UK’s switchover process until 2012, but the minister has stated that the wider views of… Continue reading Government Still Fuzzy On Digital Switchover Date

The Daily Telegraph has announced a raft of marketing activities, to begin next weekend, promoting the newspaper’s twelfth year of Fantasy Football.Among the planned promotions will be a national television campaign, outdoor advertising, in-store radio spots and a BUPA sponsored Fantasy Football guide.The campaign’s TV element will run on Channel 4 and Five throughout August,… Continue reading Telegraph Kicks Off Fantasy Football Marketing Push

Internet shopping site Kelkoo has begun to roll-out a revamped version of its popular website across Europe, shunning pop-up advertising and reducing the impact of banner adverts.Italy was the first country to receive the new format site, which allows users to compare the price of goods between online shopping websites. A UK launch of the… Continue reading Kelkoo Drops Pop-Ups From Shopping Comparison Site

After difficult trading conditions in 2003, consumer magazine publisher Highbury House Communications today announced that it expects pre-tax profits for the first six months of 2004 to be up 27% year-on-year, spurred on by expected improvements in advertising revenue. Although a marked improvement on last year, which saw profits dive by £25.7 million (see Highbury… Continue reading Highbury Profits Expected To Rise 27%

UBC Media, owner of the Classic Gold Digital network, announced this morning at its AGM that the outlook for the remainder of this year is positive, as sales in the first quarter jumped 78% year-on-year. The commercial radio broadcasting company and independent radio programme producer said that the directors believe that current trading remains in… Continue reading UBC Confident Of Positive 2004 Results

The Government has failed to announce a definitive switchover date for digital TV, leaving the industry in a continued state of confusion over exactly how to progress towards a digital-only future. Culture secretary Tessa Jowell had been expected to delay the UK’s switchover process until 2012, but the minister has stated that the wider views… Continue reading Government Still Fuzzy On Digital Switchover Date