The UK’s market research industry saw total revenues rise by 3.9% to £1.2 billion in 2003, according to the British Market Research Association’s (BMRA) annual report. The survey, conducted on UK-based market research companies, reveals that domestic sales, which make up 79% of this market, were up by 6.8%. This reflects the general UK economic… Continue reading UK Market Research Grows 3.9% In 2003
ARCHIVE ▸ The Media Leader Staff
Traditional television is not dead – at least not yet, according to a new report from Cable and Telecommunications Association for Marketing (CTAM). With the 50th birthday of colour TV approaching, US-based CTAM conducted research to find out if there is any truth behind speculation ‘that traditional TV has had its day’. The report shows… Continue reading Traditional TV Is Not Dead Yet, Finds Survey
The Daily Telegraph saw its readership slump by 8.5% year on year to just under 2.2 million in the six months to February, in a development that could push the newspaper closer to launching a tabloid edition.Rumours have been circulating that the newspaper could be the third broadsheet to go tabloid with £8 million rumoured… Continue reading Readership Slump Could Fuel Tabloid Telegraph
Ask Jeeves, the UK’s third largest search engine, has announced plans to remove all banner advertising from its website in an attempt to improve user loyalty and satisfaction.Until recently banners were the most widely used advertising format on the Ask Jeeves website. However, the search engine claims they are turning users away and plans to… Continue reading Ask Jeeves Ditches Banners From UK Website
GWR’s sales house Opus has announced the creation of a dedicated brand partnerships team to forge stronger links between clients and programmers.The move will allow the company to incorporate the former local radio group sponsorship and promotions teams with immediate effect under the leadership of programmer, Lizzie Moran, former sponsorship and promotions controller.Each member of… Continue reading Opus Launches Dedicated Brand Partnerships Team
Internet search giants Yahoo! and Google have announced plans to drop advertisements for gambling and betting services from their websites in an attempt to curb their effects on underage users.It is understood that the move will initially only affect Yahoo and Google websites in the US, although it is expected that the ban will quickly… Continue reading Yahoo And Google To Drop Gambling Advertising
The Guardian Media Group has announced a major rebranding of its classified ad section in a bid to integrate its print and online operations into a more cohesive single entity.The move follows a recent revamp of the Guardian’s job advertising sections, both in print and online, branding them “Guardian Recruitment Solutions”. Earlier this month the… Continue reading Guardian To Revamp Classified Ad Operations
Chrysalis Radio has secured Sky Plus as the first every sponsor of Nick Ferrari’s breakfast show on London-based LBC 97.3 FM, as part of an ongoing £20 million campaign to promote the personal video recording service.The sponsorship will begin in mid-April with a week of on-air breakfast promotion and will run for a three month… Continue reading Ferrari Revs-Up With Sky Plus Breakfast Sponsorship
IPC Media is extending its homes portfolio with the launch of a new title called Celebrity Living, which claims to bring together the glamour of celebrity and the glossy world of interiors.The new monthly title will launch on 20 May with a coverprice of £1.80. It will feature a mix of celebrity homes stories, decorating… Continue reading IPC Aims For The Stars With New Celebrity Launch
A difficult year for consumer magazine publisher Highbury House Communications led to a pre-tax loss of £25.7 million for 2003, the group said this morning. The loss highlights a year of change when compared to 2002, when the company achieved pre-tax profits of £6.7 million (see Highbury House To Buy Cabal Comms, As Profits Rise… Continue reading Highbury House Loss Hits £25.7 Million