Research firm, Yankee Group has found that 78% of US consumers are aware of high definition TV (HDTV) and 20% plan to purchase HDTV sets by 2008. Yankee said that sales of HDTV monitors reached 3.2 million in 2003 and predicts this to rise to 20.2 million by 2008. The report says that the growth… Continue reading Consumers Expected To Buy HDTV

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC) have revealed that UK online advertising in 2003 beat all records as spending reached more than £350 million, pushing its market share of total advertising revenue to 2.5%. The official figures published today show that the online advertising industry grew at a staggering rate of 80% year-on-year… Continue reading UK Online Ad Spend Beats All Records

Ofcom has announced a public consultation on new rules governing the advertising of alcoholic drinks on television.The watchdog claims the new regulations will respond to continued debate between industry and consumer groups and would seek to outlaw advertising campaigns which glamourise or trivialise alcoholic products.Among the watchdog’s new rules are bans on advertisements showing drinks… Continue reading Ofcom Calls Time On Loosely Regulated Alcohol Adverts

The Daily Telegraph has announced a deal which will see the newspaper sponsor the Glyndebourne opera company’s production of La Bohčme by Puccini to support the relaunch of its Telegraph Box Office ticket service.The sponsorship, which covers the production at the New Wimbledon Theatre, London, from December 7th to 11th, will support the Telegraph‘s partnership… Continue reading Telegraph Relaunches Box Office With Opera Sponsorship

ITV will lose one of its best known personalities next year, as long serving newsreader Sir Trevor McDonald steps down from his position with ITV News.The veteran broadcaster has stated that he will not renew his contract with the broadcaster’s news operation when it expires next year. His departure will mark the end of a… Continue reading Trevor McDonald Set To Leave ITV News In 2005

Clear Channel-owned outdoor advertiser Adshel has announced what it claims is the largest street furniture deal in 20 years, covering bus shelters around the outer circle of Birmingham city centre for the next decade.The contract, which covers the whole of the west midlands, was awarded to Adshel by transport firm Centro as part of a… Continue reading Adshel Secures Ten Year Birmingham Bus Contract

UK commercial broadcaster ITV has earmarked £600 million worth of non-core businesses to sell off, including its 5% share in French multimedia company, Thomson SA. According to a report in the Sunday Independent, ITV plans to sell numerous assets from Carlton Screen Advertising, which sells adverts shown at cinemas, to stakes in top Premier League… Continue reading Sale Of ITV Businesses To Raise £600 Million

The UK’s two cable TV giants, NTL Europe and Telewest, are being urged by shareholders to begin merger talks to form a single company with a market value of $7 billion. According to a report in the Observer, shareholders are pushing for the talks to begin this autumn to bring together more than 1.5 million… Continue reading NTL And Telewest Shareholders Urge $7 Billion Merger

Nearly half of digital video recorder (DVR) users delay watching programmes live but instead record these with the aim of saving precious time by skipping through TV advertisements, effectively telling advertisers ‘don’t waste my time’ says Lyra Research. A recent survey from the technology information company revealed that TV delayed viewing for 43% of DVR… Continue reading DVR Users Avoid Advertisements To Save Time

European advertising growth is expected to grow by over 4% in the next year and overtake the US, according to a revised outlook from ZenithOptimedia. The media agency has today announced that it has updated its European advertising forecast to 4.2% from 3.7%, after its 2003 Europe-wide prediction of 1.8% was beaten when growth reached… Continue reading European Ad Market To Grow By Over 4%