The Digital Radio Development Bureau (DRDB) has revealed that digital radio sales have increased by a staggering 229% year on year for the last twelve months. By the end of February 2004, the dramatic growth of digital audio broadcast (DAB) in the UK had pushed penetration to 509,000 units. Record sales of DAB products were… Continue reading Digital Radio Sales Hits Record Number In Last Year
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Figures released by The Advertising Association shows that the national press recovery continued in February with ad revenue being up 3.2% year-on-year. The key drivers were Telecoms, Motors and Government advertising. Expenditure on popular dailies display rose by 10.8%, this was the single biggest category increase, excluding on-line recruitment. Popular Sunday’s also saw improvements in… Continue reading February’s National Press Expenditure Results
Newspaper giant Daily Mail and General Trust has made its second foray into broadcasting with the acquisition of an FM radio licence in Australia.The deal, announced today, is worth £43 million and the company expects to begin broadcasting before the end of the year. The new station will use the infrastructure of DMGT’s existing Australian… Continue reading DMGT Extends Radio Brand With Australian licence
Online search engine Ask Jeeves has launched a cross media advertising blitz, positioning itself as a no nonsense solution to questions that would otherwise require users to sift through large amounts of information.Scenarios depicted in the campaign include finding Saturn in a night sky full of stars and identifying a chameleon camouflaged by foliage. The… Continue reading Ask Jeeves Finds Itself A No Nonsense Niche
Former BBC Director General Greg Dyke is understood to be in talks with ITV Chairman Sir Peter Burt in a move which could see him replacing current ITV chief executive, Charles Allen.While ITV refused to give official confirmation of the meeting, it is believed that Burt, who is currently on holiday, has had informal meetings… Continue reading Dyke In Talks To Take Top Job At ITV
The UK’s Virgin Radio landed the worldwide top spot for being the most listened to commercial broadcast station on the web, says US internet research company, Arbitron. Virgin Radio drew in a massive 357,199 hours of total listening time during the week from 22-28 March 2004. It was however, beaten to the overall top spot… Continue reading Virgin On Top As Internet Broadcast Station
The UK is set to become the leading broadband market in Europe by 2008, according to a new report by Screen Digest. The research and analysis group says that over the next five years it expects broadband uptake in the UK to rise sharply and have reached 47% (12 million) of UK households by the… Continue reading UK Set To Lead European Broadband Market
Ocado, the online supermarket and shopping delivery service, has secured Starcom Motive to handle its £1.5 million media account with immediate effect following a closely fought four-way bid.The company, which works in partnership with Waitrose supermarkets to operate a home delivery service to online shoppers, recently appointed Ogilvy and Mather as its creative agency. New… Continue reading Ocado Secures Starcom Motive For Media Account
Emap Elan, the women’s magazine division of Emap, has announced a restructuring of its interactive team to enhance its current online offerings as well as increasing profit and improving website content.The company currently operates websites for New Woman, Bliss and More Magazine. Interactive operations will now be run by Catherine Hanly as managing editor reporting… Continue reading Emap Announces New Interactive Team To Boost Big Brands
The Media Research Group has announced the results of its recent committee elections and indicated that online ratings measurement will be high on the agenda during 2004.The elections have secured committee places for Gary Roddy from i.d.s, Denise Turner from the Media Planning Group, Rosemary Taylor from RTA, Keith Donaldson from BBC Worldwide, John Krzyzanowski… Continue reading New MRG Committee Expects Focus On Multimedia Measurement