UK advertising expenditure forecasts published by the Advertising Association (AA) and the World Advertising Research Centre (WARC) last week show yet further evidence of the advertising recovery gaining momentum. UK advertising expenditure for 2004 is set to show bigger growth than previously anticipated with figures being revised up from the 3.2% predicted earlier this year(see… Continue reading 2004 UK Ad Spend Expected To Grow by 4.8%

A new report from US-based IMS Research forecasts that an influx of Freeview-ready DVD recorders to the UK will have exceeded 3.6 million units by 2009, thereby potentially boosting Freeview’s service with an extra 1.8 million viewers. According to this research, half of the 3.6 million DVD recorders expected to hit British shores by the… Continue reading 3.6 Million DVD Recorders To Boost Freeview Numbers by 2009

BT Group is preparing to take on satellite broadcasting giant BSkyB with plans to launch a pay-per-view television service over its broadband network.The project, which is being led by Pierre Danon, chief executive of BT Retail, is part a wider-initiative to drive the uptake of broadband internet. It would mark the telecom’s company’s first major… Continue reading BT Plans To Take On BSkyB With Broadband TV Service

Viacom Outdoor has secured an innovative sponsorship deal with Highland Spring and VisitScotland that will see a water sampling initiative launched to prevent passengers overheating on the London Underground.The campaign, dubbed Scotland Underground, will see 300,000 bottles of specially branded Highland Spring mineral water handed out to thirsty tube travellers at Oxford Circus, Piccadilly Circus,… Continue reading Viacom Brings Highland Spring To London Underground

IPC Media has announced plans to celebrate the five hundredth issue of its weekly teen Mizz with the publication of a bumper, party-themed edition.The special edition, which goes on sale later this week with the usual £1.60 cover price, includes an interview with Jamelia, a pop souvenir poster of Peter Andre and a 16-page Spooky… Continue reading Mizz Celebrates Nearly Twenty Years With Bumper Edition

Sales of traditional men’s lifestyle magazines are believed to be falling rapidly following the multi-million pound launch of weekly competitors, Nuts and Zoo, earlier this year.Senior magazine sources quoted by the Observer claim that the launch of Emap’s Zoo and IPC Media’s Nuts have dented the circulations of their more established monthly counterparts, FHM and… Continue reading Nuts And Zoo Hit Sales Of Monthly Lads’ Mags

The recent Euro 2004 football tournament was not only a major success for the majority of broadcasters and sponsors, but also attracted record online audiences, according to the latest research from Nielesen//NetRatings.The study shows that the the BBC’s Euro 2004 website was far and away the most popular in the UK during the tournament, with… Continue reading Euro 2004 Tournament Attracts Record Online Audiences

More than a third of mature web users currently access the internet via a high-speed broadband connection, according to new research released today.A study of 1,000 UK internet users carried out by web portal 50 Connect claims that the number of so-called silver surfers with a high-speed internet connection has more than doubled since May… Continue reading More Than A Third Of Silver Surfers Now Have Broadband

BSkyB is beleived to be reviewing the future of its three music channels, The Amp, Scuzz and Flaunt, as part of a shake-up that will see head of music channels, Jo Wallace, move to oversee original programming at flagship entertainment channel Sky One.Reports suggest that Wallace’s arrival at Sky One will conincide with the channel’s… Continue reading BSkyB Reviewing Future Of Music Channels After Shake-Up

Viacom Outdoor has secured the HomeChoice television network as the first advertiser to use its newly launched premium poster format across the London Underground network.The portfolio of sites, called showcase squares (pictured), differ from the standard London Underground poster sites in that they are based on a distinctive three square-metre, scrolling format.Viacom Outdoor plans to… Continue reading Showcase Squares Launch Across London Underground