Emap Advertising and MediaCom have secured a bespoke cross-media campaign with Electronic Arts to promote the launch of the new Need For Speed Underground 2 computer game across its range of Max Power branded media.The promotional activity launches in this month’s Max Power magazine and runs across its online, SMS and live event platforms. It… Continue reading Max Power And Electronic Arts Feel The Need For Speed

Channel 4’s newly appointed chief executive Andy Duncan has stated that the broadcaster could survive in the increasingly competitive multi-channel market without needing to change its current strategy or adapt its output.Speaking at his first press conference as Channel 4 chief executive, Duncan responded to questions over the broadcaster’s future strategy and his plans while… Continue reading Duncan: Channel 4 Could Survive Digital Future As It Is

Internet search operator Ask Jeeves has struck a partnership with shopping search engine Kelkoo to create a product search facility to add to its portfolio of existing search tools.The new product search service allows easier searching of shopping websites and categories as well as being able to search for products by feature or price. The… Continue reading Ask Jeeves Creates Shopping Tool With Kelkoo

The Financial Times has today announced the appointment of Dominic Good as its new advertising sales director with responsibility for the burgeoning Europe, Middle East and Africa region.Good is currently the commercial director for Adforum.com, the world’s largest specialist advertising website. He has also held senior sales and business development roles across print and online… Continue reading Financial Times Ad Sales Director To Cover EMEA Region

Disgraced newspaper baron Lord Conrad Black has launched his legal bid to block the £665 million sale of the Daily Telegraph and its sister publications to the Barclay brothers. Lord Black’s Hollinger Inc announced last night that it had filed a complaint with a Delaware court demanding a shareholder vote that would effectively give it… Continue reading Black Launches Legal Bid To Scupper Telegraph Sale

Once again, WAP page impressions hit a record during the month, with 1.46 billion pages viewed in the UK during May 2004, according to the Mobile Data Association (MDA). This total shows an emerging trend from the GSM network, which includes operators such as O2, Orange, T-Mobile and Vodafone, citing a 109.4% annual growth rate.… Continue reading WAP Pages Hit 1.46 Billion In May

Following a tough few months for national radio advertising in the United States, Merrill Lynch has once again revised downwards its US radio industry growth forecast. Due to continued declining national advertising radio spend and slightly higher local radio revenue, Merrill Lynch has adjusted its 2004 forecast to just 3.8% from 5.6%. Although, things are… Continue reading US Radio Forecasts Lowered Again

Emap Advertising and Carat have secured a £450,000 deal to promote the relaunch of Smirnoff Black Ice across a range of Emap’s men’s lifestyle magazines including FHM, Arena, Empire, Q and Zoo.The campaign will launch across the August issues of the men’s magazines and will promote Smirnoff Black Ice as an iconic breed of mixed-vodka… Continue reading Emap Advertising Brings Black Ice To FHM Readers

The Audit Bureau of Circulations has launched an innovative scheme to help business to business magazines increase their advertising revenue by educating company executives on the benefits of the sector.The B2B Advertiser Communication Programme will see a quarterly bulletin target company bosses to improve awareness and understanding of sales figures in the releases of ABC’s… Continue reading ABC Initiative To Boost Business To Business Magazines

Capital Radio Group has created two senior positions to handle the marketing for its regional FM network outside of London and develop its portfolio of Xfm, Choice FM and Capital Gold brands.The new roles will not affect the group’s existing marketers such as Xfm head of marketing Charlotte Soussan or the regional network marketer Eirween… Continue reading Capital Creates Two New Senior Marketing Roles