Internet shopping site Kelkoo has begun to roll-out a revamped version of its popular website across Europe, shunning pop-up advertising and reducing the impact of banner adverts.Italy was the first country to receive the new format site, which allows users to compare the price of goods between online shopping websites. A UK launch of the… Continue reading Kelkoo Drops Pop-Ups From Shopping Comparison Site

Highbury Entertainment has announced that it will launch what it calls the “largest and most exciting consumer PC magazine to hit the shelves in the last ten years” in October, branded GigaHz the title will cover the high-speed, performance computing market.The 180-page title promises a “no-holds-barred” approach to computing, offing dedicated PC users uncompromising reviews… Continue reading Highbury Entertainment Readies High-End PC Title

Specialist publisher Future has announced a spate of celebratory promotions to mark the 100th issue of the company’s leading creative magazine, Computer Arts.Among the promotions due to accompany the anniversary issue next month are four limited edition covers for the title, billed by Future as “collector’s covers”, as well as the chance for to win… Continue reading Future Celebrates Computer Arts’ Centenary Edition

BBC Magazines has announced the closure of its newest teen title, Dare, which will cease publication following the August issue after less than 12 months on newsagent’s shelves.The title, fortnightly until May and monthly thereafter, was billed as a “feisty, flirty magazine for girls aged 10 to 14”, has been axed due to disappointing performance.… Continue reading BBC Cancels Dare Magazine After Less Than A Year

Media super-regulator, Ofcom, has ruled out a ban on junk food advertising during children’s television programmes, branding such measures as “ineffective” in the publication of research commissioned by culture secretary Tessa Jowell.According to the regulator, a ban on the advertising of unhealthy foods would “be both ineffective and disproportionate in its wider impact.” Ofcom’s reasoning… Continue reading Ofcom Rules Out “Ineffective” Ban On Junk Food Ads

Emap has announced the largest advertising push in three years to promote its youth station Kiss 100 costing £1.5 million and promoting the station’s unique brand message.The cross media campaign will begin with TV advertising throughout July on ITV, Channel 4, Five and through Emap’s music channels. The promotion will also include experiential events and… Continue reading Emap Unveils Massive Advertising Push For Kiss

New research published by Informa Media Group indicates that global sales of digital music players, such as the Apple iPod, will double in 2004 to more than 20 million units, a statistic that could add to the worries of radio executives attempting to launch digital stations.Earlier this month Ofcom’s head of market intelligence, Peter Davies,… Continue reading Boom In Digital Music Players Could Endanger Radio

UK text messaging in June showed no signs of slowing as the Mobile Data Association (MDA) recorded 2.10 billion individual sent messages, setting yet another record month. June, is the sixth consecutive month to report a total of in excess of 2 billion messages, growing by 28% year-on-year to set the new record. The MDA… Continue reading Another Record Text Messaging Month In June

By 2006, Europe is expected to overtake the United States to become the largest digital TV market in the world and by 2008, household penetration is expected to hit a staggering 89 million. The Digital TV Markets 2004 report from Datamonitor says, following initial disappointing growth levels in Europe, digital subscriber figures in this region… Continue reading Europe Set To Lead Digital TV Market By 2006

A new report from the World Association Of Newspapers (WAN) says that the migration of classified advertising from print to the internet is much slower than many predicted, but it is relentless nonetheless. As part of WAN’s ‘Shaping the Future of the Newspaper’ project, the New Classified Models report was released and revealed that only… Continue reading Migration Of Print Ads To Internet Slower Than Expected