Capital Radio Group has secured an innovative deal with Columbia TriStar films to promote the release of the new Spider-Man 2 flim to around 10 million listeners a week via the Hit 40 UK chart show.The deal takes advantage of a new package that gives advertisers a week-long national radio presence by providing brand mentions… Continue reading Capital Secures Deal To Promote Spider-Man Release

The BBC is believed to be considering a £1 billion sale of almost all of its commercial operations in an attempt to bring the Corporation closer to its core public service remit in the run up to charter review in 2007.The BBC’s commercial activities range from Teletubbies merchandise to studio facilities and could be worth… Continue reading BBC Considers £1 Billion Sale Of Commercial Arm

ITV has secured Lever Fabergé’s Sure deodorant brand as the six-figure broadcast sponsor of its new daytime show, The Test, which launches on the network later this month.The 30-minute show, presented by psychologist Jeremy Milnes, will air each weekday from 19 July in an attempt to cure people of their fears. The fact that phobias… Continue reading ITV Puts Sure To The Test With Daytime Sponsorship

The US Radio Advertising Bureau has revealed that radio advertising revenue in May struggled to keep up with the recovery of the media industry, as advertising sales continued to fall during the month. Both local and national radio had a tough time during May as local advertising sales struggled to post a 1% gain and… Continue reading May Radio Revenues Fail To Match Ad Recovery

Global advertising giant, Publicis, yesterday confirmed it was unlikely to bid for control of Grey Global, the world’s seventh largest advertising agency, clearing the way for rivals WPP. Maurice Levy, chairman of the Paris based group told a French newspaper: “It was not necessarily in the best interest” for his company “to make a possible… Continue reading Publicis Pull Out Of Grey Bids

Chrysalis Radio has unveiled that revenue growth has continued to grow strongly and outperform the market average as it jumped by a massive 20%. The statement revealed that the significant increase for the ten month period to 30 June 2004, performed well ahead of the market which is believed to have grown by only 8%.… Continue reading Chrysalis Revenue Jumps 20%

Tomorrow, the media and telecoms regulator, Ofcom is set to publish a draft of its new, single programme code for all British broadcasters. It is hoped that the new report will put an end to conflicting rights on issues such as privacy, fair treatment and freedom of expression, with competing regulators covering the same pitch.… Continue reading Ofcom Broadcaster Code Set To End Two-Tier Regulation

The BBC’s board of governors have ordered a wide-ranging investigation into BBC One’s peak time schedules amid growing public concern about programme quality and criticism over its increasingly populist approach to scheduling. The BBC’s annual report has today revealed that the Corporation is planning to commission an independent study to see whether its flagship entertainment… Continue reading Governors Order Investigation Into BBC One Programming

The advertising watchdog is clamping down on French Connection after the high-profile clothing brand used its controversial FCUK trademark in a nation-wide poster campaign promoting its recently launched FM radio station.The Advertising Standards Authority’s Committee of Advertising Practice has ordered French Connection to pre-vet all of its posters for the next two years after ruling… Continue reading Advertising Watchdog Cracks Down On French Connection

Nine out of ten click-throughs to pop-up adverts on websites occur by accident, in a move that causes mistrust and confusion amongst users, according to the latest research from from Bunnyfoot Universality.A new paper released by the online consultancy surveyed more than 60 web users across the UK to find that around that 90% of… Continue reading Majority Of Internet Users Click On Pop-Ups By Mistake