Media super-regulator, Ofcom, has ruled out a ban on junk food advertising during children’s television programmes, branding such measures as “ineffective” in the publication of research commissioned by culture secretary Tessa Jowell.According to the regulator, a ban on the advertising of unhealthy foods would “be both ineffective and disproportionate in its wider impact.” Ofcom’s reasoning… Continue reading Ofcom Rules Out “Ineffective” Ban On Junk Food Ads

Emap has announced the largest advertising push in three years to promote its youth station Kiss 100 costing £1.5 million and promoting the station’s unique brand message.The cross media campaign will begin with TV advertising throughout July on ITV, Channel 4, Five and through Emap’s music channels. The promotion will also include experiential events and… Continue reading Emap Unveils Massive Advertising Push For Kiss

New research published by Informa Media Group indicates that global sales of digital music players, such as the Apple iPod, will double in 2004 to more than 20 million units, a statistic that could add to the worries of radio executives attempting to launch digital stations.Earlier this month Ofcom’s head of market intelligence, Peter Davies,… Continue reading Boom In Digital Music Players Could Endanger Radio

The Guardian Media Group, publishers of the Guardian and Observer newspapers, has announced increases in turnover, operating profits and cash flow in its annual results published today. According to chairman Paul Myners, the increases mark a year of “significant progress” for the company. GMG’s head also stated that the company had resisted “quick fixes” in… Continue reading GMG Announces Significant Progress In Annual Results

UK text messaging in June showed no signs of slowing as the Mobile Data Association (MDA) recorded 2.10 billion individual sent messages, setting yet another record month. June, is the sixth consecutive month to report a total of in excess of 2 billion messages, growing by 28% year-on-year to set the new record. The MDA… Continue reading Another Record Text Messaging Month In June

By 2006, Europe is expected to overtake the United States to become the largest digital TV market in the world and by 2008, household penetration is expected to hit a staggering 89 million. The Digital TV Markets 2004 report from Datamonitor says, following initial disappointing growth levels in Europe, digital subscriber figures in this region… Continue reading Europe Set To Lead Digital TV Market By 2006

A new report from the World Association Of Newspapers (WAN) says that the migration of classified advertising from print to the internet is much slower than many predicted, but it is relentless nonetheless. As part of WAN’s ‘Shaping the Future of the Newspaper’ project, the New Classified Models report was released and revealed that only… Continue reading Migration Of Print Ads To Internet Slower Than Expected

The Guardian Media Group, publishers of the Guardian and Observer newspapers, has announced increases in turnover, operating profits and cash flow in its annual results published today.According to chairman Paul Myners, the increases mark a year of “significant progress” for the company. GMG’s head also stated that the company had resisted “quick fixes” in approaching… Continue reading GMG Announces Significant Progress In Annual Results

BBC Magazines has announced what it claims is the UK’s most comprehensive research study to date into consumer attitudes, centering on public opinions of its extensive gardening portfolio.The research is designed to inform future editorial, marketing and advertising sales plans for its gardening products, including BBC Gardeners’ World Magazine, BBC Easy Gardening and Gardens Illustrated.The… Continue reading BBC Seeds Research Into Gardening Readership

Media and research group, Aegis, has today announced that it has acquired the Marketing Resources Management Group (MRM Group), owner of Australian based marketing agency One Digital, for £1.6 million. In a statement this morning, Aegis said that it may also have to pay consideration payments of up to £6.3 million over for the next… Continue reading Aegis Acquires One Digital Marketing Agency