New research has shown that advertisers are failing to connect with youth markets online, underestimating the effort needed to keep them “hooked” and failing to identify the requirements of adverts targeting different demographics.The research, conducted by Panlogic, identified several key findings. The study claims that many advertisers are too “conservative” in hooking young people and… Continue reading Research Shows Online Advertisers Out Of Touch With Youth

The BBC has announced a radical overhaul of its online branding which will see the familiar BBCi brand disappear from its website leaving it the sole brand for the Corporation’s interactive television services.From 6 May all of the BBC’s websites will come under the new bbc.co.uk brand, while its range of red button services will… Continue reading BBC Eyes Radical Rebranding Of Internet Operations

Emap Communications today announced the acquisition of ABI Building Data (ABI) from ICW Publications for £14 million. ABI, who was part of the Springer Science and Business Media group, generated £5 million revenue and £1 million profit in 2003 and is a leading provider of construction sales and marketing information services in the UK. This… Continue reading Emap Builds Business With New Acquisition

Times Newspapers have revealed that losses are expected to reach in excess of £28.6 million this year, up from £16.3 million last year. The group, which publishes The Times and The Sunday Times, revealed the loss when the newspapers’ operating division filed accounts that show, despite a small rise in turnover to £378 million from… Continue reading Tabloid Pushes Times Losses To £28m

Global advisor, Merrill Lynch, predicts that US advertising spending will increase by 6% in 2004 and admits the market “finally has growth to be proud of”. The Monthly Advertising Trends report says that US advertising spend is “rebounding nicely”, along with what seems to be a stronger than expected economy in the US. According to… Continue reading US Ad Spending Finally Has Growth To Be Proud Of Says Merrill Lynch

Digital TV (DTV) reached in excess of 100 million homes (12%) worldwide in February 2004, according to a new report from Informa Media Group. The TV International Sourcebook 2004 says that by the of this year, DTV homes will be in excess of 118.4 million, up by 22.2 million on the same period last year.… Continue reading Digital TV Reaches Over 100m Homes

Magazines are well placed to benefit from economic growth, according to Mark Cattle, director of The Royal Bank of Scotland.According to the Periodical Publishers Association, Cattle said at the PPA’s 2004 magazine conference: “Magazines are well placed to benefit from the economic upturn due to the unique relationship they have with their readers, which they… Continue reading Magazines Set To Benefit From Economic Growth

MTV is to come to the aid of befuddled advertisers with two innovative studies into youth culture designed to maximise the impact of targeting the notoriously fickle teenage market.The broadcaster has created a user-friendly study, called Collections of Cool, summarising the key youth marketing intelligence and market research of the last year. It claims the… Continue reading MTV Helps Teen Advertisers Keep Their Cool

Radio One breakfast show host Chris Moyles helped to increase the station’s breakfast audience by 17% in the first quarter of this year, according to the latest unofficial listening figures from GfK.The National Broadcast Survey, which electronically measures radio and television audiences, shows the loud-mouth DJ saw audiences increase by almost half a million in… Continue reading Breakfast Success For Moyles Fails To Boost Radio One

IPC Media’s best selling television listings magazine, What’s On TV, has been named as the official sponsor of this year’s British Soap Awards.The deal will see the title sponsoring both the awards, to be held at BBC Television Centre, and the now infamous after show parties. What’s On TV has sponsored the prestigious event since… Continue reading What’s On TV Bags Soap Awards Sponsorship Deal