Email marketing is becoming more acceptable as a promotional medium, says a new report from DoubleClick, as click-through rates continue to grow year-on-year. From quarter three 2003 to quarter one 2004, click-through rates of email marketing rose by 7.1%, with France growing faster than any region, up 4.8% in the quarter. Followed by a combined… Continue reading Email Becomes More Acceptable As A Marketing Tool

Venture capital groups are limbering up to bid for the BBC’s commercial operations if the sale is given the green light by the Corporation’s chief executive, Mark Thompson. According to reports over the weekend, Rupert Gavin, who quit this month as chief executive of BBC Worldwide and Roger Flynn former chief executive of BBC Ventures,… Continue reading Buyers Prepare To Snap Up BBC Commercial Arms

ITV, the UK’s largest commercial broadcaster, may be forced to knock £360 million off the value of its assets following a devaluation of regional operator Carlton, according to reports over the weekend. ITV was formed in its present state by a merger between Carlton and Granada last year, although a report by the Financial Mail… Continue reading Carlton Devaluation Hits ITV Assets Hard

International media group, Pearson, today announced that improved market conditions was the driver behind profits for the first half of this year exceeding expectations to grow by 47%. Pre-tax profits for the six months to 30th June reached £2 million, up from a loss of £1 million for the same period last year, however erratic… Continue reading Profits Up At Pearson As Market Conditions Improve

Global media company, Viacom, has today announced that advertising revenue for second quarter trading grew by 11% to $3.4 billion, citing an ‘outstanding’ period for the group which was led by double-digit operating income from cable networks and television. For the three months to June 2004, operating income increased by 10% to $1.4 billion, while… Continue reading Viacom Reports Record Second Quarter

The BBC has announced that it will create a new corporation-wide marketing campaign for 2005 in an effort to boost its popularity in the run up to charter renewal.The BBC has created hugely successful promotional films in the past, one of the most memorable being the award-winning Perfect Day promotion, which premiered in 1997.The Corporation… Continue reading BBC Prepares Advertising Push Ahead Of Charter Renewal

ITV has secured FMCG giant Cadbury’s as the new sponsor of prime-time 60s police drama Heartbeat, marking the company’s second sponsorship deal with the broadcaster, building on the success of its Coronation Street partnership.The new deal is worth £1.6 million and will see Cadbury’s, owned by Premier Foods, receive branding through sponsorship credits on the… Continue reading ITV Secures Cadbury’s For Heartbeat Sponsorship

ITV, the UK’s largest commercial broadcaster, may be forced to knock £360 million off the value of its assets following a devaluation of regional operator Carlton, according to reports over the weekend.ITV was formed in its present state by a merger between Carlton and Granada last year, although a report by the Financial Mail claims… Continue reading Carlton Devaluation Hits ITV Assets Hard

Media regulator Ofcom has begun the bidding process for the latest commercial FM radio licence in Ashford, Kent, a contract which will run for 12 years.Ofcom estimates that the coverage of the licence would give the winning broadcaster access to an adult population of around 60,000. However, the exact coverage gained by the finalised contract… Continue reading Ofcom Opens Bidding For New FM Radio Licence In Kent

As newspaper sales continue to slowly decline, editors have had to adapt in order for their paper to survive in the age of the internet. More and more people are turning to the web to get their daily fix of news and many newspapers have been successful in their ability to change to meet this… Continue reading Newspapers Adapt To Survive Audience Migration To Web