BBC Magazines has announced what it claims is the UK’s most comprehensive research study to date into consumer attitudes, centering on public opinions of its extensive gardening portfolio.The research is designed to inform future editorial, marketing and advertising sales plans for its gardening products, including BBC Gardeners’ World Magazine, BBC Easy Gardening and Gardens Illustrated.The… Continue reading BBC Seeds Research Into Gardening Readership

The number of at home global internet users declined by more than 3.5 million from May 2004 to June 2004, according to the latest update from Nielsen//NetRatings. Over the month, the number of active internet users over 13 countries fell to 296.9 million from 300.4 million, representing a decrease of 1.17%. For the third consecutive… Continue reading Internet Users Drop By Over 3.5 Million In June

The US magazine industry is finally showing positive signs and bouncing back out of the depths of recession as demand for both consumer and trade magazine advertising pages starts to grow. The Publishers Information Bureau, which tracks the number of advertisements carried by consumer magazines, recently cited a turnaround in demand, as did a unit… Continue reading US Magazine Industry Finally Bouncing Back

A new report from Forrester Research suggests that broadband is the force behind a new wave of technology adoption and online activity. According to the Benchmark 2004 Data Overview: Consumer Technolographics report, the 23.1 million broadband households in North America are more likely than dial-up homes to use the internet for researching products, shopping, banking… Continue reading Broadband Energises The Internet

The Q2 2004 Bellwether Report has revealed continuing buoyancy in the marketing sector with final data for 2003 showing the steepest rise in marketing spend since the survey began, along with improved confidence amongst top marketing executives. The report, a quarterly survey of marketing budgets, is published today by NTC Research on behalf of the… Continue reading Q2 Bellwether: Market Recovery Continuing For UK Advertisers

Research firm, Yankee Group has found that 78% of US consumers are aware of high definition TV (HDTV) and 20% plan to purchase HDTV sets by 2008. Yankee said that sales of HDTV monitors reached 3.2 million in 2003 and predicts this to rise to 20.2 million by 2008. The report says that the growth… Continue reading Consumers Expected To Buy HDTV

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC) have revealed that UK online advertising in 2003 beat all records as spending reached more than £350 million, pushing its market share of total advertising revenue to 2.5%. The official figures published today show that the online advertising industry grew at a staggering rate of 80% year-on-year… Continue reading UK Online Ad Spend Beats All Records

Lord Black has repaid around $30 million of unauthorised ‘non-compete’ payments to Hollinger International, the newspaper group he chaired until last year. The payments, which Black received over several years, were ordered to be repaid by a court last month after he lost an appeal against an earlier ruling. However, another appeal has been launched… Continue reading Black Repays $30 Million Of Payments To Hollinger

Multi-media group, Emap, is reported to be about to launch a full takeover of Scottish Radio Holdings (SRH), in which it already has nearly a 28% stake. According to a report in The Scotsman, radio industry sources said that Emap chief executive Tom Molney has drawn up plans to make a bid for the remaining… Continue reading Rumours Surround Emap Take Over Of SRH

The Incorporated Society of British Advertisers has announced plans to work with industry regulator Ofcom on its proposed changes to alcohol advertising regulations, assigning its specialist Alcohol Advertisers Working Group to lobby the regulator over alterations to its code.The advertiser’s group comprises senior representatives of ISBA’s alcoholic drinks sector members and has already held discussions… Continue reading ISBA Group To Work With Ofcom On Alcohol Advertising