Mirror Group Newspapers has bolstered its advertising team with a number of senior appointments as part of an ongoing attempt to improve its relationship with agencies and clients.The shake-up sees Malcolm Stoodley join the newspaper publisher in the newly created role of head of magazines. He moves over from chief executive Sly Bailey’s former employer… Continue reading Trinity Mirror Creates New Senior Advertising Roles

Euro 2004 is the most popular international football tournament since the World Cup 1998 with a cumulative average audience of more than 2.5 billion individuals, according to new research from Initiative Media.The elimination of big teams such as England, France, Germany and Italy in the early stages led to widespread concern of a possible drop… Continue reading Euro 2004 Most Popular Tournament Since World Cup 1998

The effectiveness of television advertising could be under threat from the rapidly increasing number of commercials in break junctions, according to a new study from Initiative Media’s research arm.Research from Initiative Futures suggests that too many commercials in any given junction can have a negative impact on advertising effectiveness, increasing ill feeling towards brands, encouraging… Continue reading Increasing Clutter Threatens Power Of Spot Advertising

The recently launched compact edition of the Times is proving successful in attracting new readers to the newspaper brand, according to a wide-ranging study being unveiled to media agencies today.The Times Compact Readership Study shows that the scaled-down edition is drawing a young, upmarket audience to the newspaper, which was traditionally been a stalwart of… Continue reading Compact Times Proves Successful In Attracting New Readers

The BBC has unveiled plans to take radical cost cutting measures so that more of its £2.68 billion licence fee income can be invested in making programmes. According to a report in today’s Financial Times, a small team of managers overseen by John Smith, BBC finance director and chief operating officer, is planning radical action… Continue reading BBC Plans Radical £100 Million Cost Reductions

Throughout June, the progress of the advertising recovery was closely monitored and scrutinised by market analysts and advertising chief executives alike, with each having their own view point on how things are shaping up. A study from the Chartered Institute of Marketing said that confidence among Britain’s marketers had reached one of its highest levels,… Continue reading INSIGHTanalysis: Media Healthcheck – June 2004

As audiences begin to migrate to digital technology, the prospect of switching off the analogue radio signals has been raised by the government for the first time. Talk of future plans, similar to those for the television digital switch-over have been aired by Tessa Jowell, secretary of state for department of culture, media and sport.… Continue reading Analogue Radio Switch-Off Raised By Jowell

The Times has announced a break in publication for its weekly football supplement, The Game, replacing it with a series of special publications dedicated to a number of different sports.Topics covered by the interim titles will range from Open Golf to Test Cricket and Glorious Goodwood, kicking off on Monday 5 July with a special… Continue reading Times Calls A Halt To The Game For Summer Break

MegaPoster has secured car manufacturer Mitsubishi to launch its new Colt model with a national giant banner campaign featuring two of the company’s prime sites in Birmingham and London.The two sites will spearhead a five-banner campaign that will run throughout July and August instead of the normal one month poster period. The creative will feature… Continue reading MegaPoster Drives Expansion With Mitsubishi Campaign

The international specialist consumer magazine group, Future Network, has today revealed that revenue for the first five months of 2004 is up by 8%, fuelled by growth in Europe and the United States. The trading update, issued prior to the interim results due on 14 September 2004, shows that mainland Europe outperformed all other regions,… Continue reading UK Lags Behind Europe And US Growth For Future