Outdoor advertising is expected to grow faster than radio in the US over the next 5 years, according to a new report from Merrill Lynch. The global advisory company says that US outdoor advertising is undergoing positive secular changes allowing it to transform into a growth sector while radio migrates from a growth to mature… Continue reading US Outdoor Advertising Expected To Overtake Radio By 2005
ARCHIVE ▸ The Media Leader Staff
Internet service provider Wanadoo, formerly Freeserve, has been ordered to make it clear that some of the search results on its website are paid for by advertising following complaints from consumers.The Advertising Standards Commission ruled that internet users had been mislead by the fact that sponsored links on the Freeserve site, which has now been… Continue reading Wanadoo Rapped Over Misleading Search Advertising
Lord Rothermere’s Daily Mail & General Trust (DMGT) today confirmed that it has pulled out of the bidding race to take control of the Telegraph titles. In a statement issued this morning, the newspaper group said that discussions with venture capital group, CVC Capital Partners, who have been leading the consortium relating to the sale… Continue reading Daily Mail Pulls Out Of Race For Telegraph Titles
Communications group, Telewest has announced that shares in the company will be delisted from the London Stock Exchange (LSE) on 14 July 2004. The ordinary shares will be cancelled on the Official List of the UK Listing Authority and the admission to trading of such shares on the LSE the day before the Telewest restructuring… Continue reading Telewest To Delist From London Stock Exchange
Over the past few months, there have been numerous reports indicating the advertising recovery is finally underway, but a closer analysis of the underlying figures reveals a different story and explains why many advertising agencies are staying subdued about the turnaround, reports the Financial Times. Figures released yesterday by the Advertising Association revealed that advertising… Continue reading Analysis Of Ad Figures Reveals Recovery May Not Yet Be Here
The popularity of Freeview, the free digital terrestrial television service backed by the BBC, shows no signs of slowing as latest figures show it now reaches an estimated 4 million homes. The continuing popularity of Freeview, which launched less than two years ago, means that BBC’s digital television channels, radio networks and interactive services are… Continue reading Freeview Reaches 4 Million UK Homes
Emap Consumer Media has announced the appointment of Margi Conklin, deputy editor of IPC’s Instyle magazine, as the new editor of its monthly fashion and beauty title New Woman.She replaces Sara Cremer, who has been promoted to the role of executive editor of special projects at Emap Elan. The appointment marks a return to New… Continue reading Emap Poaches IPC’s Conklin To Edit New Woman Magazine
The BBC’s plan to launch a free-to-air digital satellite platform to rival BSkyB’s Freesat service has hit a brick wall after Channel 4 signed a three year contract extension for access on Sky.ITV is currently in negotiations with BSkyB and is expected to extend its existing carriage deal with the satellite broadcaster, while Channel Five… Continue reading BBC’s Free-To-Air Satellite Proposal Hits Brick Wall
J-ET, the UK’s only electronic trading and accountability system for commercial radio campaigns, launched on schedule in Manchester and Leeds earlier this week.At 9:45am on Monday morning Stella O’Reilly of Feather Brooksbank in Manchester posted the first campaign brief from a non-London agency. Within minutes she had received the requested responses from a number of… Continue reading J-ET Launches On Schedule In Manchester And Leeds
Local newspaper publisher, Johnston Press, today announced that trading results for the first half of this year will be ahead of expectations, as advertising revenue grows by 5.8%. All categories of advertising are ahead of forecast, with the strongest growth coming from the recruitment sector reflecting the improved business climate in the south of the… Continue reading Johnston Press Results ‘Ahead of Expectations’
