IPC Media’s flagship celebrity weekly Now and Time Warner stable-mate, Warner Home Video, have secured an exclusive deal with Asda to promote the video and DVD release of the final series of Friends.The partnership will see co-branded dump-bins – designed to hold copies of Now and Friends DVDs and videos – placed in the majority… Continue reading Now And Asda Team Up To Promote Friends DVD Launch

The Times has announced plans to roll-out its compact edition across the UK, but insists it remains totally committed to publishing its broadsheet version alongside the commuter-friendly tabloid.The announcement comes just weeks after the Independent went completely tabloid, in a move that consigned the broadsheet edition of the paper to the scrap-heap after more than… Continue reading Times Rolls Out Compact Edition Across The UK

Beleaguered cable operator Telewest has announced the appointment of Eric Tveter as president and chief operating officer following the departure of acting chief Barry Elson last month.The appointment comes just weeks before the expected completion of the company’s crucial £3.9 million debt for equity swap, which was agreed last September after months of wrangling with… Continue reading Telewest Names New Chief Ahead Of Financial Restructuring

MegaPoster has secured a deal that will see Nissan promote the launch of its new 350Z coupe with a giant banner campaign including the newly acquired site on the Hicking building in Nottingham.The campaign, planned by Manning Gottlieb OMD, will run throughout June and July and will feature the car speeding along a main road… Continue reading MegaPoster Signs Nissan For Coupe Launch Campaign

Beleaguered cable operator Telewest has announced the appointment of Eric Tveter as president and chief operating officer following the departure of acting chief Barry Elson last month. The appointment comes just weeks before the expected completion of the company’s crucial £3.9 million debt for equity swap, which was agreed last September after months of wrangling… Continue reading Telewest Names New Chief Ahead Of Financial Restructuring

Emap’s recently launched men’s lifestyle magazine Zoo has secured a number of high-profile sponsorship deals with Pepsi, Yates and Coral to coincide with the impending Euro 2004 football tournament.The magazine will also be published on different days throughout the championships to bring readers news on the key England games. The first Zoo football special will… Continue reading Zoo In Football Frenzy With Euro Sponsorship Deals

Emap Advertising has secured a deal with Vista Home Entertainment that will see Kerrang! become the exclusive media partner for the forthcoming launch of The Osbournes DVD box-set.The six-figure deal represents a media first for Emap Advertising with all promotional activity for the launch appearing solely across the Kerrang! portfolio of radio, television, website and… Continue reading Kerrang Secures Cross-Media Deal For Osbournes Launch

Sir Martin Sorrell’s revelation that revenues for March and April of this year have been stronger than anticipated has been taken by dealers to mean that WPP’s forthcoming financial results are likely to be higher than forecast.Speaking at a Merrill Lynch conference recently, the WPP chief executive said that March and April were stronger than… Continue reading WPP To Beat Forecasts As Recovery Gathers Pace

ITV is understood to have scrapped plans to expand its digital strategy with the launch of a dedicated digital channel for children later this year.The UK’s largest commercial broadcaster was due to unveil ITV Kids as part of a new channel package to boost its digital presence. However, the launch has been shelved and ITV… Continue reading ITV Scraps Plans To Launch Digital Channel For Kids

Fears that PVRs will transform the planning process have been confirmed by BSkyB’s admission that more than three-quarters of Sky Plus viewers skip through the adverts when watching recorded programmes.BSkyB chief executive, James Murdoch, yesterday reaffirmed his commitment to the Sky Plus personal video recorder, claiming that it supplements core viewing and provides a platform… Continue reading Ad-Avoidance High Amongst Sky Plus Viewers