Free-sheet newspapers continue to increase in popularity and are now read by almost 20% of the urban population in eleven cities across Europe, according to Metro International’s annual readership study.The survey of the reading habits of 63 million people living in 28 urban centres across Europe shows that younger men and women have a preference… Continue reading Free-Sheet Newspapers Continue To See Readership Rise
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Independent News & Media (INM), publisher of the Independent newspaper in the UK, has seen its pre-tax profits jump by 19.8% in 2003 to â‚Ź154.6 million. The company says that there have been strong advances in both circulation and advertising revenues, up by 6.9% and 5.5% respectively. In the UK, advertising remained negative for the… Continue reading Compact Edition Boosts Independent’s Market Share
The runaway success of Freeview shows no signs of slowing and the BBC-backed digital terrestrial platform looks set to replace Sky as the UK’s most popular multichannel service within four years, according to ZenithOptimedia. The latest UK television forecasts from ZenithOptimedia show that Freeview will be available in almost 10 million households by the end… Continue reading Freeview Homes Could Surpass Sky By 2007
Internet retailers can look forward to huge sales boosts within the next five years says Interactive Media Retail Group (IMRG), as one in four purchases are expected to be made online. By 2009 it is forecast that the UK internet shopping market will increase to £80 billion, compared with the £17 billion spend expected this… Continue reading UK Online Shopping To Reach £80bn By 2009
The Commercial Radio Companies Association has announced that former Channel 5 chief executive, David Elstein, take over as chairman next month following the departure of Lord Eatwell.Eatwell has been credited with many key achievements throughout his four-year chairmanship, including maintaining industry unity despite increasing competition, promoting understanding of the medium and securing several vital legislative… Continue reading Commercial Radio Body Appoints Elstein As Chairman
Emap has confirmed plans to close its veteran teenage magazine J-17 and has suspended publication of style bible The Face with the possibility of the title being sold or reinvented.The last edition of J-17 will go on sale on 12 April almost twenty years after launching in the notoriously fickle teenage market. The magazine saw… Continue reading Emap Confirms J-17 To Close And Face Suspended
Product placement in Hollywood movies such as The Matrix, Minority Report and James Bond can be highly effective in generating brand awareness, according to the latest research from Mediaedge:cia.The study of 11,300 people in 20 countries found that brands advertised through product placement are more likely to get noticed by film fans than those in… Continue reading Product Placement Is An Effective Brand Strategy
Emap Performance has announced the appointment of Travis Baxter as managing director of Kerrang! Radio with responsibility for driving growth of the rock music station.The newly created position will see Baxter head-up the launch of Kerrang! 105.2 in the West Midlands, which will begin broadcasting as a full-time FM station later this year. Responsibility for… Continue reading Kerrang! Radio Appoints Baxter To Oversee Expansion
The Sun, Sky and Capital Radio have been named as some of the UK’s strongest media brands in the latest survey of senior agency figures from Ocean Consulting.The fifth annual Media Brands study shows how 36 directors from more than 20 agencies view the brand health of UK media companies and their products.In the national… Continue reading Agency Survey Reveals UK’s Strongest Media Brands
Revenues at Emap are expected to rise by 9% in its 2003 financial year and the group says that it is confident of delivering results in line with expectations. The figures announced prior to the preliminary results, scheduled for 25 May 2004, show that total group revenue is up by 9% (5% at constant currency).… Continue reading Emap Revenues Rise 9% As Advertising Looks Stronger