The Audit Bureau of Circulations has launched an innovative scheme to help business to business magazines increase their advertising revenue by educating company executives on the benefits of the sector.The B2B Advertiser Communication Programme will see a quarterly bulletin target company bosses to improve awareness and understanding of sales figures in the releases of ABC’s… Continue reading ABC Initiative To Boost Business To Business Magazines

Capital Radio Group has created two senior positions to handle the marketing for its regional FM network outside of London and develop its portfolio of Xfm, Choice FM and Capital Gold brands.The new roles will not affect the group’s existing marketers such as Xfm head of marketing Charlotte Soussan or the regional network marketer Eirween… Continue reading Capital Creates Two New Senior Marketing Roles

Canadian media giant, CanWest, has announced that it has sold its 30% share in ITV owned Ulster Television (UTV) for £59 million. The $50 million proceeds from the deal, which is the largest for ITV since Carlton and Granada merged earlier this year, will help CanWest reduce bank debt, standing at a reported £1.2 billion.… Continue reading CanWest Sells Ulster TV Share

Channel 4 has surprised the broadcasting industry by announcing the appointment of Andy Duncan, BBC director of marketing, communications and audiences, as its new chief executive. Duncan, the man behind the launch of the highly successful Freeview service, had not been named among the frontrunners for the position, which became vacant last month after Mark… Continue reading Channel 4 Appoints BBC Director As Chief Executive

Lord Black’s share in Hollinger International, owner of the Telegraph Group, dropped from 30% to 18.2% yesterday, following a refinancing of the cash-strapped holding company. Due to a pending cash collapse at Hollinger Incorporated, an issue of preference shares was announced, which would convert stock to shares in the Canadian vehicle which holds the stock.… Continue reading Hollinger Cash Crunch Drops Black’s Share

After a few years of sluggish growth, spending in the global entertainment and media industry is set to reach $1.700 billion by 2008, according to PricewaterhouseCooper’s latest Global Entertainment and Media Outlook report. The Asia Pacific market emerges as the key industry driver for the 6.3% compound global annual growth rate expected, compared to 4.2%… Continue reading Entertainment And Media Set To Hit $1.700 Billion

The number of global internet users at-home has risen by more than 1.5 million from April 2004 to May 2004, according to a new report from Nielsen//NetRatings. Of the 13 countries sampled, Japan saw user figures grow faster than any other country – up 7.7% to over 33 million users. In contrast, the number in… Continue reading Global Internet Users Grow By 1.5 Million In May

The number of broadband lines worldwide hit 111.7 million in March 2004, representing a record increase of 12.3 million since the end of 2003, according to research from broadband analysis company, Point Topic. The world’s top ten major economies make up 10.1 million lines between them, with US having the largest broadband market with over… Continue reading Broadband Lines Reach 111.7 Million

Viacom Outdoor has secured Proctor & Gamble’s Ariel brand for an innovative advertising and sponsorship campaign that will dominate Southfields Tube station during this year’s Wimbledon tennis championships.The initiative has seen Southfields transformed with a series of tennis-related creatives including special sound effects of crowds cheering that are triggered by Tube trains pulling into the… Continue reading Viacom Turns Southfields Tube Into Tennis Court

Outdoor advertising company Clear Channel UK is believed to be in talks with giant poster contractor Mega Profile about a possible take-over that could save the company from the prospect of closure.Mega Profile has been one of the pioneers of large-format banner advertising since the format was imported from Continental Europe in the late nineties.… Continue reading Mega Profile Rumoured To Be In Takeover Talks