Global advertising giant, WPP has announced that it is backing the launch of media network KR Media, which will be headed by former Aegis Media Europe chief executives Bruno Kemoun and Eryck Rebbouh. WPP will hold a minority stake in the new European network which is set to launch in Paris in September. WPP has… Continue reading WPP Takes Share In Kemoun And Rebbouh’s Media Venture
ARCHIVE ▸ The Media Leader Staff
The BBC is currently holding talks about the possibility of launching a free-to-air digital satellite service to rival BSkyB’s proposed package of more than 200 television and radio channels. It is understood that the Corporation is in negotiations with a number of other broadcasters about launching a service to go head-to-head with the satellite package… Continue reading BBC Contemplates Taking On BSkyB With Satellite Service
By 2009, mobile video services are expected to generate $5.4 billion annual revenues when 22.3 million Americans will be viewers of mobile video content, says In-Stat/MDR. A recent survey carried out by the market research company found that 13.2% of US wireless subscribers are extremely or very interested in purchasing mobile video services for their… Continue reading ‘Natural Demand’ For Mobile Video Services
IPC Media’s flagship celebrity weekly Now and Time Warner stable-mate, Warner Home Video, have secured an exclusive deal with Asda to promote the video and DVD release of the final series of Friends.The partnership will see co-branded dump-bins – designed to hold copies of Now and Friends DVDs and videos – placed in the majority… Continue reading Now And Asda Team Up To Promote Friends DVD Launch
The Times has announced plans to roll-out its compact edition across the UK, but insists it remains totally committed to publishing its broadsheet version alongside the commuter-friendly tabloid.The announcement comes just weeks after the Independent went completely tabloid, in a move that consigned the broadsheet edition of the paper to the scrap-heap after more than… Continue reading Times Rolls Out Compact Edition Across The UK
Beleaguered cable operator Telewest has announced the appointment of Eric Tveter as president and chief operating officer following the departure of acting chief Barry Elson last month.The appointment comes just weeks before the expected completion of the company’s crucial £3.9 million debt for equity swap, which was agreed last September after months of wrangling with… Continue reading Telewest Names New Chief Ahead Of Financial Restructuring
MegaPoster has secured a deal that will see Nissan promote the launch of its new 350Z coupe with a giant banner campaign including the newly acquired site on the Hicking building in Nottingham.The campaign, planned by Manning Gottlieb OMD, will run throughout June and July and will feature the car speeding along a main road… Continue reading MegaPoster Signs Nissan For Coupe Launch Campaign
Beleaguered cable operator Telewest has announced the appointment of Eric Tveter as president and chief operating officer following the departure of acting chief Barry Elson last month. The appointment comes just weeks before the expected completion of the company’s crucial £3.9 million debt for equity swap, which was agreed last September after months of wrangling… Continue reading Telewest Names New Chief Ahead Of Financial Restructuring
Emap’s recently launched men’s lifestyle magazine Zoo has secured a number of high-profile sponsorship deals with Pepsi, Yates and Coral to coincide with the impending Euro 2004 football tournament.The magazine will also be published on different days throughout the championships to bring readers news on the key England games. The first Zoo football special will… Continue reading Zoo In Football Frenzy With Euro Sponsorship Deals
Emap Advertising has secured a deal with Vista Home Entertainment that will see Kerrang! become the exclusive media partner for the forthcoming launch of The Osbournes DVD box-set.The six-figure deal represents a media first for Emap Advertising with all promotional activity for the launch appearing solely across the Kerrang! portfolio of radio, television, website and… Continue reading Kerrang Secures Cross-Media Deal For Osbournes Launch
