Viacom Outdoor has secured Proctor & Gamble’s Ariel brand for an innovative advertising and sponsorship campaign that will dominate Southfields Tube station during this year’s Wimbledon tennis championships.The initiative has seen Southfields transformed with a series of tennis-related creatives including special sound effects of crowds cheering that are triggered by Tube trains pulling into the… Continue reading Viacom Turns Southfields Tube Into Tennis Court

Outdoor advertising company Clear Channel UK is believed to be in talks with giant poster contractor Mega Profile about a possible take-over that could save the company from the prospect of closure.Mega Profile has been one of the pioneers of large-format banner advertising since the format was imported from Continental Europe in the late nineties.… Continue reading Mega Profile Rumoured To Be In Takeover Talks

WFCA Integrated has announced the creation of its first dedicated media planning and buying department following its recent successful bid for Carpetright’s £7 million account.The new business will be headed by one of MediaCom’s original founders Bill Jones (pictured left), who will be joined by media manager Tina Crouch, another former Grey Global staff employee.Commenting… Continue reading WFCA Integrates Agency With Planning/Buying Division

The latest cinema box office figures have revealed record breaking weekly admissions during May thanks to the latest instalment of the highly lucrative Harry Potter film franchise.However, as the latest Harry Potter movie was released on 30 May it does not grab the top spot in terms of takings for the month, going instead to… Continue reading Harry Potter Magic Yields Record Cinema Revenues

Telecoms giant, British Telecom (BT), is set to slash the rental cost of high-speed broadband for new and existing customers from 1st July 2004. Almost all of BT broadband packages are set to be slashed. Customers can now expect to save a massive £13.00 when using the fastest connection package ‘BT Yahoo! Broadband 1Mb’, which… Continue reading BT Broadband Prices Slashed

Charles Allen, chief executive of ITV, has announced that the group plans to sell off some of the non-core business units as part of an efficiency drive. The non-fiction book publisher, Carlton Publications, will be the first to be put up for bidding, along with the Moving Picture Company, which created visual effects for blockbuster… Continue reading ITV Publishing And Movie Businesses For Sale

Independent News & Media, publisher of The Independent and the Independent On Sunday, today announced that strong revenue growth has been enjoyed across all major markets for the first half of 2004. At today’s AGM, executive chairman Sir Anthony O’Reilly said group total revenues are comfortably ahead of 2003, with the strong trading performance being… Continue reading Independent News Delivers Strong Growth In First Half Of 2004

In the US, top advertisers ignited growth in the nation’s media during 2003 as advertising grew by 9% to reach $90.31 billion, according to Advertising Age’s 49th annual 100 Leading National Advertisers’ report. Leading the US in total advertising was the world’s largest vehicle manufacturer, General Motors, who spent $3.43 billion, down 1.4% from 2002.… Continue reading Top US Advertisers Reach $90.31 Billion In 2003

High-tech market research firm, In-Stat/MDR, projects that PC-TV tuner products and digital terrestrial set top boxes will generate more than $3.8 billion worldwide by 2008. PC-TV tuners are key components in the rapidly emerging market of entertainment PCs, says the report. These allow users to tune-in television programs and then capture, store, manage and distribute… Continue reading PC-TV Tuners And Digital Set Top Boxes To Generate $3.8 Billion By 2008

Market research firm, eMarketer, says that despite the problems of spam and overly aggressive filtering concerns, email in the US is growing more than ever and is expected to nearly double to 2.7 trillion by 2007. In 2003, email hit 1.5 trillion according to the E-mail Marketing Report, with penetration at an all-time high of… Continue reading US Email Volume Set To Double By 2007