MegaPoster has secured a deal that will see Nissan promote the launch of its new 350Z coupe with a giant banner campaign including the newly acquired site on the Hicking building in Nottingham.The campaign, planned by Manning Gottlieb OMD, will run throughout June and July and will feature the car speeding along a main road… Continue reading MegaPoster Signs Nissan For Coupe Launch Campaign

Beleaguered cable operator Telewest has announced the appointment of Eric Tveter as president and chief operating officer following the departure of acting chief Barry Elson last month. The appointment comes just weeks before the expected completion of the company’s crucial £3.9 million debt for equity swap, which was agreed last September after months of wrangling… Continue reading Telewest Names New Chief Ahead Of Financial Restructuring

Emap’s recently launched men’s lifestyle magazine Zoo has secured a number of high-profile sponsorship deals with Pepsi, Yates and Coral to coincide with the impending Euro 2004 football tournament.The magazine will also be published on different days throughout the championships to bring readers news on the key England games. The first Zoo football special will… Continue reading Zoo In Football Frenzy With Euro Sponsorship Deals

Emap Advertising has secured a deal with Vista Home Entertainment that will see Kerrang! become the exclusive media partner for the forthcoming launch of The Osbournes DVD box-set.The six-figure deal represents a media first for Emap Advertising with all promotional activity for the launch appearing solely across the Kerrang! portfolio of radio, television, website and… Continue reading Kerrang Secures Cross-Media Deal For Osbournes Launch

Sir Martin Sorrell’s revelation that revenues for March and April of this year have been stronger than anticipated has been taken by dealers to mean that WPP’s forthcoming financial results are likely to be higher than forecast.Speaking at a Merrill Lynch conference recently, the WPP chief executive said that March and April were stronger than… Continue reading WPP To Beat Forecasts As Recovery Gathers Pace

ITV is understood to have scrapped plans to expand its digital strategy with the launch of a dedicated digital channel for children later this year.The UK’s largest commercial broadcaster was due to unveil ITV Kids as part of a new channel package to boost its digital presence. However, the launch has been shelved and ITV… Continue reading ITV Scraps Plans To Launch Digital Channel For Kids

Fears that PVRs will transform the planning process have been confirmed by BSkyB’s admission that more than three-quarters of Sky Plus viewers skip through the adverts when watching recorded programmes.BSkyB chief executive, James Murdoch, yesterday reaffirmed his commitment to the Sky Plus personal video recorder, claiming that it supplements core viewing and provides a platform… Continue reading Ad-Avoidance High Amongst Sky Plus Viewers

ITV chief executive Charles Allen has put forward a controversial proposal that would see ITV form a joint venture with the BBC to sell their most popular television programmes oversees.Allen told the Commons Select Committee on Culture Media and Sport that the two companies could team-up to sell programmes internationally if BBC Worldwide, the Corporation’s… Continue reading ITV Boss Proposes Controversial Joint Venture With BBC

News from Martin Sorrell, that March and April of this year are stronger than anticipated, was taken by dealers to mean WPP is likely to have results coming in above forecast. Speaking at a Merrill Lynch conference yesterday, Martin Sorrell said March and April were stronger than the first quarter average as momentum built. He… Continue reading WPP Likely To Beat Forecasts As Ad Recovery Is Stronger

British Sky Broadcasting(BSkyB) today announced plans to drive demand for digital satellite television through initiatives that will address free-to-air and premium pay-TV audiences. Speaking at an investor conference in London, James Murdoch, Chief Executive of BSkyB, said later this year the company will introduce a free-to-air satellite proposition that will support the Government’s proposed switchover… Continue reading BSkyB To Drive Digital Demand Through New Initiatives