The online advertising market was given a much needed confidence boost yesterday when America Online (AOL) announced the acquisition of internet marketing firm, Advertising.com. The online advertising market had recently been written off after it collapsed following the dotcom frenzy in 2000 and many asked whether the advertising model was viable. Advertising.com, which was founded… Continue reading AOL Acquisition Boosts Online Ad Confidence

Lord Conrad Black has revealed that a mystery bidder has come forward for the Telegraph titles as he attempts to derail the Barclay brothers £665 million deal to take control of the broadsheet newspaper. The disgraced media tycoon claims to have been approached last month by an unnamed investment management firm, which was interested in… Continue reading Black Unveils Mystery Bidder For Telegraph Titles

Trinity Mirror has seen advertising revenue increase by 5.1% in the last six months, but circulation volumes for the Daily Mirror have been disappointing, according to a pre-close trading update issued by the newspaper group today. In a statement released ahead of meetings with analysts, Trinity Mirror said its regional newspaper business division is expected… Continue reading Trinity Mirror Sees Advertising Revenue Rise By 5.1%

Advertising in the Americas is expected to remain as the main source of television revenue until 2012, when it is predicted to be generating a revenue of over $101 million, says a new report from ZenithOptimedia. Between 2000 and 2001, television advertising revenue fell for the first time in over ten years from $63,220 million… Continue reading TV Advertising In America To Remain Strong Until 2012

Trinity Mirror has seen advertising revenue increase by 5.1% in the last six months, but circulation volumes for the Daily Mirror have been disappointing, according to a pre-close trading update issued by the newspaper group today.In a statement released ahead of meetings with analysts, Trinity Mirror said its regional newspaper business division is expected to… Continue reading Trinity Mirror Sees Advertising Revenue Rise By 5.1%

ITV Sales has secured snack food brand Ginsters as the broadcast sponsor of its new Saturday night entertainment programme, Simply The Best, which launches later this summer.The deal for the forthcoming series, negotiated by Starcom Motive, marks the first time Ginsters has opted for nation-wide coverage after only using ITV’s regional networks in the past.Simply… Continue reading ITV Gives Ginsters Slice Of New Entertainment Show

Clear Channel-owned outdoor specialist Adshel has signed an exclusive deal with supermarket giant Somerfield to provide point-of-sale advertising space across its 332 UK stores.The deal will see the company partner with Somerfield for the next five years, managing six-sheet panels and preparing for a multi-million pound upgrade of the supermarket chain’s stores. The deal will… Continue reading Adshel Checks Out Point Of Sale Deal With Somerfield

Channel 4 and The Allmond Partnership have secured Alpen breakfast cereal as the multi-million pound broadcast sponsor of the new series of Wife Swap, which returns to our screens next week.The deal covers six new episodes due to be shown on Channel 4 this summer, plus a further three international episodes and seven new UK… Continue reading Channel 4 And Alpen In Bed For Wife Swap Sponsorship

Internet service provider Wanadoo has ended its search for a new managing director of sales and communications with the appointment of Philip Mehl, former vice president of international advertising and communications at T-Mobile.Mehl will replace former marketing head, Keith Hawkins, who left the company, then known as Freeserve, shortly before it rebranded with the backing… Continue reading Wanadoo Raids T-Mobile For Marketing Chief

IPC Media is reportedly planning to reduce the size of its glossy women’s monthly Marie Claire in the next few weeks in an attempt to boost the magazine’s flagging circulation.The ongoing growth of Condé Nast’s handbag-sized Glamour and the expansion of the celebrity magazine sector over the last few years have impacted badly on monthly… Continue reading IPC Scales Down Marie Claire To Boost Circulation