Viacom Outdoor has secured car manufacturer Mazda as sponsor of Canary Wharf Docklands Light Railway station in a deal timed to coincide with London’s forthcoming Motorexpo exhibition.The campaign, booked through Viacom Outdoor’s Impact team, includes escalator surrounds, platform banners and special glass-wall sites. There will also be a range of 6-sheets and 48-sheets at Bank… Continue reading Viacom Secures Mazda To Take Over Canary Wharf

Lord Conrad Black has revealed that a mystery bidder has come forward for the Telegraph titles as he attempts to derail the Barclay brothers £665 million deal to take control of the broadsheet newspaper.The disgraced media tycoon claims to have been approached last month by an unnamed investment management firm, which was interested in bidding… Continue reading Black Unveils Mystery Bidder For Telegraph Titles

ITV Sales has secured DatingDirect.com as the exclusive dating partner for itv.com’s new Love section, powering the broadcaster’s latest online brand extension and giving hope to desperate singles nationwide.Today sees ITV launch itv.com/love where relevant ‘love’ content from programmes such as This Morning, Trisha and a range of high-profile ITV soaps will be collated and… Continue reading ITV Forms Online Partnership With DatingDirect

Earlier this week the billionaire Barclay brothers succeeded in their hard-fought battle to take control of the Daily Telegraph and its sister publications with a winning bid worth £665 million.The sale of titles came six months after the Barclays saw their secret deal to buy Hollinger’s assets fail, and puts an end to a ferocious… Continue reading See How The Barclay Brothers Won The Telegraph Titles

The online advertising market was given a much needed confidence boost yesterday when America Online (AOL) announced the acquisition of internet marketing firm, Advertising.com. The online advertising market had recently been written off after it collapsed following the dotcom frenzy in 2000 and many asked whether the advertising model was viable. Advertising.com, which was founded… Continue reading AOL Acquisition Boosts Online Ad Confidence

Lord Conrad Black has revealed that a mystery bidder has come forward for the Telegraph titles as he attempts to derail the Barclay brothers £665 million deal to take control of the broadsheet newspaper. The disgraced media tycoon claims to have been approached last month by an unnamed investment management firm, which was interested in… Continue reading Black Unveils Mystery Bidder For Telegraph Titles

Trinity Mirror has seen advertising revenue increase by 5.1% in the last six months, but circulation volumes for the Daily Mirror have been disappointing, according to a pre-close trading update issued by the newspaper group today. In a statement released ahead of meetings with analysts, Trinity Mirror said its regional newspaper business division is expected… Continue reading Trinity Mirror Sees Advertising Revenue Rise By 5.1%

Advertising in the Americas is expected to remain as the main source of television revenue until 2012, when it is predicted to be generating a revenue of over $101 million, says a new report from ZenithOptimedia. Between 2000 and 2001, television advertising revenue fell for the first time in over ten years from $63,220 million… Continue reading TV Advertising In America To Remain Strong Until 2012

Trinity Mirror has seen advertising revenue increase by 5.1% in the last six months, but circulation volumes for the Daily Mirror have been disappointing, according to a pre-close trading update issued by the newspaper group today.In a statement released ahead of meetings with analysts, Trinity Mirror said its regional newspaper business division is expected to… Continue reading Trinity Mirror Sees Advertising Revenue Rise By 5.1%

ITV Sales has secured snack food brand Ginsters as the broadcast sponsor of its new Saturday night entertainment programme, Simply The Best, which launches later this summer.The deal for the forthcoming series, negotiated by Starcom Motive, marks the first time Ginsters has opted for nation-wide coverage after only using ITV’s regional networks in the past.Simply… Continue reading ITV Gives Ginsters Slice Of New Entertainment Show