Starcom Motive has secured the £11 million Pizza Hut media planning and buying account following a head-to-head competitive pitch against Mindshare.The account came up for review at the end of April when PHD decided not to re-pitch for the business. This followed the fast-food chain’s controversial decision to conduct its second review in as many… Continue reading Starcom Secures £11 Million Pizza Hut Account

According to the Radio Advertising Bureau (RAB), the growing popularity of digital stations is set to have a significant upward impact on total radio listening hours over the next few years. Speaking at the ‘The 21st Century Radio Listener’ seminar earlier today, RAB’s Client Services Director, Michael O’Brien, predicted total listening hours could grow by… Continue reading Digital Radio Forecast to Increase Listening

Should ITV’s recent decline in audience share continue, the broadcaster stands to lose up to £100 million in advertising revenue as advertisers seek to negotiate more competitive deals. Under Contracts Rights Renewal (CRR), a code introduced to prevent a newly merged ITV from exploiting its dominance over the commercial TV market, advertisers are able to… Continue reading ITV Could Face Ad Revenue Shortfall

SMG has performed strongly over the last six months and will continue to see increases in revenue across all of its main media interests over the coming year, according to outgoing chairman Don Cruickshank.The company’s AGM statement on Friday saw Cruickshank commend SMG’s achievements to date, including growth in its television advertising revenues, both national… Continue reading Outgoing SMG Chairman Predicts Positive Year

The Sunday Telegraph is attempting to cash in on this summer’s feast of football by publishing a special 48-page Euro 2004 magazine with the newspaper next weekend.The title, sponsored by British Airways, includes contributions from regular football columnists Gary Lineker and Gerard Houllier, who will both be writing for the paper during the forthcoming tournament.The… Continue reading Sunday Telegraph To Cash In On Euro 2004 Football Frenzy

SMG, the Scottish media conglomerate, is reportedly in the process of sounding out potential buyers for its Virgin radio station, which it hopes to off-load for around £130 million.It is understood that several rival radio groups have expressed an interest in Virgin, which SMG acquired three years ago for £225 million. However, industry sources say… Continue reading Virgin Radio Could Be Sold For £130 Million

BBC Radio Five has secured the exclusive broadcast rights for coverage of FA Premier League football matches for the next three seasons.The long-running deal will see the station continue its coverage of the league on analogue and digital networks until the end of 2006/2007 season. Content will also be streamed online via bbc.co.uk for the… Continue reading Five Live Secures Premier League Coverage Until 2007

SMG, the Scottish media conglomerate, is reputedly in the process of sounding out potential buyers for its Virgin Radio station, which it hopes to sell for £130 million. It is understood that several rival radio groups have expressed an interest in the radio station, which SMG acquired for £225 million three years ago. However, industry… Continue reading Virgin Radio May Be Sold As SMG Predicts Positive Year

Recent studies by InsightExpress and MediaPost have discovered that US TV viewers are watching 24% more television once they become DVR subscribers, with hours spent viewing rising from 19.2 hours to 23.9 hours per week. In addition, it seems DVR subscribers are providing a better audience for adverts than non-subscribers, since they merely forward through… Continue reading DVRs Lead To Heavier TV Viewing

Total US advertising revenue rose by 9.6% during the first quarter of 2004, according to TNS Media Intelligence/CMR, to $31.5 billion compared to the same time period in 2003. Almost all media showed an upturn during the first three months of this year, with some outperforming the average, including the Internet as well as syndicated,… Continue reading US Ad Revenue Growth Signals Positive Outlook For 2004