OMDtvi opened the doors of the world’s first virtual showroom this week as part of its biggest ever interactive television campaign to showcase the new Peugeot 407 saloon car.The campaign will run across IDS channels on Sky Digital and ITV2. Banners in Sky Active will also encourage viewers to visit a dedicated advertiser location (DAL),… Continue reading OMDtvi Launches First Interactive Car Showroom

Food advertisers are considering funding a new body to promote healthy eating in an attempt to dissuade the Government from imposing a ban on junk food commercial aimed at children.It is understood that advertisers have been discussing measures the industry could take to prevent the introduction of restrictive legislation in response to a recent report… Continue reading Advertisers Unite Against Ban On Junk Food Commercials

OMDtvi opened the doors of the world’s first virtual showroom this week as part of a massive interactive TV campaign to showcase the new Peugeot 407 saloon car.The campaign is to run on Sky Digital through IDS channels and ITV2. Banners in Sky Active will also be employed to drive viewers to the campaign. Once… Continue reading OMDtvi Launches First Interactive Car Showroom

Future Publishing’s flagship movie magazine Total Film has secured a high-profile deal to promote the forthcoming Stella Artois Screen Tour, which launches across the UK next month.The deal will see Total Film contribute to the official Screen Tour screening notes, as well as giving away copies of the magazine to viewers at the event, which… Continue reading Total Film Secures Movie Partnership With Stella Artois

IPC Media is launching a special summer edition of its weekly teen magazine Mizz for its core readership of girls aged between 10 and 14.The 132-page Mizz Summer Special will feature a mix of celebrity gossip, fashion, beauty, horoscopes and quizzes, as well as competitions, entertainment and food tips for girls during the summer holidays.Commenting… Continue reading IPC Launches Mizz Summer Special For Teenage Girls

Lord Rothermere’s Daily Mail & General Trust is believed to have taken the lead in the race to seize control of the Telegraph titles with a seemingly unbeatable cash bid approaching £700 million. It is understood that the newspaper group took pole position over its two rivals – the Barclay brothers and 3i – after… Continue reading Lord Rothermere Tables £700 Million Bid For Telegraph Titles

Scottish Media Group has announced the appointment of Chris Masters, a former oil and manufacturing boss, as its new non-executive chairman following the departure of Don Cruickshank earlier this year. Masters joins SMG with no direct media experience, but has held senior positions with several high-profile companies, most recently as non-executive chairman of heating unit… Continue reading SMG Appoints Media Newcomer As Chairman

Sport Newspapers, publishers of the Sunday and Daily Sport, faces the prospect of legal action after being referred to the Office of Fair Trading by the advertising watchdog.The argument erupted earlier this year after the Advertising Standards Authority ruled that a front-page flash on the Daily Sport and Sunday Sport was misleading consumers.The statement in… Continue reading Pricing Blunder Lands Daily Sport In Hot Water

The Daily Mail & General Trust revealed a positive set of interim results today with rises in both profits and advertising revenue, but it was careful to warn of complacency in a still volatile market. The group’s national newspaper division, Associated Newspapers, saw advertising revenue increase by 6% year on year, with rises recorded in… Continue reading DMGT Sees Revenues Rise In Positive First Half

Multi-channel TV now reaches 56.7% of UK homes, says the latest Digital Television Uptake report from industry watchdog, Ofcom. The report shows that in quarter one 2004, total UK multi-channel homes had grown to nearly 14 million, up from below 13.5 million on the previous quarter. Free-to-view households grew by 18% to 3.6 million households,… Continue reading Multi-Channel Television Statistics Q1 2004