The RAB has launched a special ‘brand conversation’ book for marketers in an effort to highlight the power of radio advertising in creating a dialogue with consumers and helping to build brand awareness.The radio advertising body claims that social and cultural changes are forcing brand marketing to evolve, with the new brand-to-customer process being characterised… Continue reading RAB Launches Brand Conversation Guide For Marketers

Heart FM’s Jono Coleman has been crowned London’s breakfast king after knocking Capital FM’s new presenter Johnny Vaughan off the top spot in terms of listening, according to the latest unofficial figures from GfK.The National Broadcast Survey, which electronically measures radio and television audiences, shows that Heart 106.2 has overtaken Capital 95.8 FM in terms… Continue reading GfK Puts Heart Ahead Of Capital In The Breakfast Battle

England’s heart-wrenching Euro 2004 defeat against Portugal looks set to become most popular viewing event of the year, according to the latest audience research from Initiative Media.The crucial quarter final match, which saw England drop out of the tournament after 30 minutes of extra time and an excruciating penalty shoot-out, attracted an average of just… Continue reading England’s Euro 2004 Defeat To Make Viewing History

ITV could receive a significant financial boost over the next few years if media regulator Ofcom goes ahead with proposals to cut the commercial broadcaster’s licence fee cut by more than 40%.The newly merged ITV currently pays around £200 million a year to the Government in licence fees and contributes another £250 million through the… Continue reading ITV Could Receive Boost From 40% Cut In Licence Fees

A court in Delaware gave Lord Black the go-ahead on Friday to proceed with legal action to attempt to block the sale of the Telegraph titles to the Barclay brothers. Black is expected to file a suit within days, asking for Hollinger International shareholders, the parent company of the newspaper titles, to cast a vote… Continue reading Lord Black Gets Court Go-ahead

In a trading update, WPP chairman Philip Lader said, that the US continues to show growth but conditions in Western Europe remain relatively tough, particularly in France, Germany and the United Kingdom. Commenting today on operating for the first five months of this year Lader said: “2004 is certainly proving to be a better year… Continue reading US Continues To Grow But Conditions Tough For UK Says WPP

Email marketing in the US has been performing at a steady rate during the first quarter of 2004, with click-through and open rates declining slightly but delivery rates up 1.5% from one year ago, says a new report from DoubleClick. During the year, click-through rates (CTR) generally stayed about the same or declined over the… Continue reading Email Marketing Delivery Rates Grow

Western Europe digital screen advertisers claim the greatest revenue share of the screen advertising market, although US screen advertising companies account for 87.9% of digital advertisement screens worldwide, reports Screen Digest and the Screen Advertising World Association (SAWA). The Reviewing Digital Screen Advertising In The Realm Of Digital Cinema report says, Europe’s share of global… Continue reading Digital Pushes Cinema Screen Ad Marketing

Search engine marketing (SEM) is becoming an indispensable tool needed to reach highly targeted audiences and no self-respecting marketer can be without it, says the latest white paper from redtagdm. SEM now accounts for well over a third of online advertising revenue in the UK and companies should ensure that its website appears high in… Continue reading Search Engines Find Ad Revenue Success

Viacom Outdoor has secured car manufacturer Mazda as sponsor of Canary Wharf Docklands Light Railway station in a deal timed to coincide with London’s forthcoming Motorexpo exhibition.The campaign, booked through Viacom Outdoor’s Impact team, includes escalator surrounds, platform banners and special glass-wall sites. There will also be a range of 6-sheets and 48-sheets at Bank… Continue reading Viacom Secures Mazda To Take Over Canary Wharf