The Times will this week launch a major trade campaign highlighting its recent circulation increase in an effort to boost advertising revenue and capitalise on its nation-wide tabloid rollout.The campaign, will feature in key trade titles with the strap line “Choosing which newspaper to advertise in is now as easy as ABC”. The newspaper is… Continue reading Times Launches Trade Campaign Following ABC Results

Giant poster operator MegaPoster has increased its offering to advertisers by 20%, adding seven new sites to its portfolio in an effort to attract more diverse clients.The new sites in Manchester, Leeds, Sheffield, Glasgow and Liverpool bring the number of sites operated by the company to 31, each with specific properties and audiences.Commenting on the… Continue reading MegaPoster Boosts Portfolio By 20% With New Sites

Teletext has announced it will cease operating its internet site and digital cable services by August, resulting in around 45 redundancies at the Daily Mail & General Trust owned company.In a statement Teletext claimed that both its internet site and “walled garden” digital cable services would be discontinued due to “little potential for commercial success”.… Continue reading Teletext Scraps Digital Cable And Internet Services

Media super-regulator Ofcom has confirmed it is investigating the broadcast by Channel 4 of a fight which broke out among contestants inside the Big Brother house in the early hours of yesterday morning after receiving 105 complaints from members of the public.A spokeswoman for the watchdog explained that public concern had been raised following the… Continue reading Ofcom Investigating Big Brother As Over 100 Complain

The Daily Telegraph has announced it will continue to co-sponsor the Daily Telegraph House & Garden Fair at London’s Olympia, continuing its eight-year long association with the event and underlining the Telegraph’s coverage of homes and garden events.Under the sponsorship deal the Telegraph will have a significant presence with one of the largest stands of… Continue reading Telegraph Extends Garden Show Sponsorship

Trinity Mirror today announced that Richard Wallace, deputy editor of the Sunday Mirror, has been appointed as editor of the Daily Mirror to succeed Piers Morgan who was sacked last month. The appointment of Wallace has resulted in Des Kelly, who has acted as editor since Morgan was dismissed over the printing of fake photographs… Continue reading Wallace Appointed As Daily Mirror Editor

Teletext has announced that due to lack of investment and commercial success, its internet site and digital cable services will cease operating, resulting in around 45 redundancies. In a statement issued today, the Daily Mail & General Trust owned company, said that although the teletext.co.uk website has attracted audiences of several hundred thousand monthly users,… Continue reading Teletext Scraps Digital Cable And Internet Services

Outdoor advertising is expected to grow faster than radio in the US over the next 5 years, according to a new report from Merrill Lynch. The global advisory company says that US outdoor advertising is undergoing positive secular changes allowing it to transform into a growth sector while radio migrates from a growth to mature… Continue reading US Outdoor Advertising Expected To Overtake Radio By 2005

Over the past few months, there have been numerous reports indicating the advertising recovery is finally underway, but a closer analysis of the underlying figures reveals a different story and explains why many advertising agencies are staying subdued about the turnaround, reports the Financial Times. Figures released yesterday by the Advertising Association revealed that advertising… Continue reading Analysis Of Ad Figures Reveals Recovery May Not Yet Be Here

The popularity of Freeview, the free digital terrestrial television service backed by the BBC, shows no signs of slowing as latest figures show it now reaches an estimated 4 million homes. The continuing popularity of Freeview, which launched less than two years ago, means that BBC’s digital television channels, radio networks and interactive services are… Continue reading Freeview Reaches 4 Million UK Homes