The IPA has published an online guide to help agencies and advertisers exploit the full potential of econometrics to measure the return on investment from their marketing campaigns.UK marketers have been using econometrics for decades, but there has long been a lack of understanding as to how the methodology can best be used to measure… Continue reading IPA Publishes Online Guide Explaining Econometrics
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Almost 70% of people in the UK want fundamental changes to the way the BBC is governed, according to research examining the Corporation’s role following the Hutton enquiry.A survey carried out for a Panorama special on the future of the BBC shows that just 31% of respondents support the continuation of the annual £116 licence… Continue reading UK Viewers Call For Change In Way BBC Is Funded
Sky One has secured GlaxoSmithKline’s Macleans Ice Whitening toothpaste brand as the exclusive six-figure broadcast sponsor of Nip/Tuck, its controversial comedy drama about cosmetic surgeons.The deal, negotiated between Sponsorcom and Sky Media, covers the final six episodes of the current series and includes an option to extend the sponsorship to a second run of the… Continue reading Sky One Secures Macleans To Sponsor Nip/Tuck
Three former Carlton directors could be ousted from the ITV board by a group of shareholders angry over their decision to authorise a controversial £15 million payoff to Michael Green.It is understood that Sir Brian Pitman, the most senior former Carlton director, will visit shareholders this week to explain why the broadcaster approved the payment… Continue reading Former Carlton Directors Could Be Ousted From ITV Board
Any potential merger plans being drawn up between Channel 4 and Five could be derailed if the Government insists on state-owned Channel 4 being auctioned off to the highest bidder. A Government source, quoted by The Business, stated: “It’s difficult to conceive of a way in which you could privatise a public corporation without some… Continue reading Channel 4 Auction Could Scupper Five Merger
Three former Carlton directors could be ousted from the ITV board by a group of shareholders angry over the directors’ decision to authorise a controversial £15 million payoff to Michael Green. It is understood that Sir Brian Pitman, the most senior former Carlton director, will visit shareholders this week to explain why the broadcaster approved… Continue reading Former Carlton Directors Could Be Ousted From ITV Board
Pre-tax profits at global market research company, Taylor Nelson Sofres (TNS), jumped by 33.8% to £65.3 million during 2003, as the integration of NFO progressed ahead of plan during the year. Excluding joint ventures and integration costs, pre-tax profits were up 13.3% to £32.4 million. Operating profit, including joint ventures, was up by 35.1% at… Continue reading TNS Sees Profits Jump In 2003 After NFO Acquisition
The continued growth of digital media will cause a fundamental shift in media planning by the end of the decade, according to Jerry Buhlmann, chief executive officer of Carat International. Buhlmann predicts that advertising is about to significantly change, with emerging technologies such as the internet, digital television and 3G mobile phones expected to account… Continue reading Digital Media Will Cause Major Planning Shift
Global media inflation is rising faster than economic growth, with Central & Eastern Europe, Latin America and Asia-Pacific currently being the driving regions. It is television, which for the last few years has seen significant deflation, that will bounce back to show the strongest inflation during 2004. According to figures from Initiative Media, even weak… Continue reading Media Inflation Outpaces Economic Growth, Finds Initiative
Britain’s cinema industry remains on track to deliver 200 million cinema-goers and £1 billion at the box office by 2008, according to a new report from Dodona Research. The optimistic outlook comes despite a decline of 8.5 million in admissions during 2003. Dodona says that this fall was due to the exceptional film line-up of… Continue reading UK Cinema On Track For £1bn Box Office By 2008