The next generation of video games consoles will sell 47 million units between their expected launch in late 2005 and the end of 2010, according to a new executive briefing from Informa Media. The European Games Consoles To 2010 report predicts that Sony’s PlayStation brand will again be the winner, with the PS3 expected to… Continue reading Online Gaming Will Be Key In Next Generation Consoles

US outdoor advertising revenues rose by 5.2% for the whole of 2003, after Q4 came in at a growth of 5.7%, according to the Outdoor Advertising Association of America (OAAA). The Association forecasts that outdoor will rise by 2% more than GDP over the coming year and early indications from OAAA member companies are that… Continue reading US Outdoor Advertising Grows 5% In 2003

MTV Networks has secured drinks brand Campari as the exclusive multi-platform sponsor of its forthcoming music series, MTV Recommends, which launches across Europe later this month.The one-year deal will include fully integrated on-air, online and on-the-ground brand presence, marking Campari’s biggest music based pan-European sponsorship agreement to date.On-air integration will compromise sponsored billboards attached to… Continue reading MTV Secures Campari For Pan-European Sponsorship

Lord Conrad Black was dealt a further blow yesterday when he was forced to step down as chairman of the Telegraph Group after almost twenty years at the newspaper company’s helm.It emerged last night that Black, who took control of the Daily Telegraph in 1985, had been removed as both chairman and director of the… Continue reading Crisis Deepens As Black Ousted From Telegraph Group

Aegis Group, the global media network which owns the Carat agency, today posted a 12.7% rise in underlying pre-tax profits for 2003, with media turnover rising by 15.0% £6.9 billion. Aegis chief executive Doug Flynn says that the results have been achieved despite challenging market conditions thanks to action taken by the company over the… Continue reading Aegis Profits Jump 12.7% As Ad Recovery Builds

Lord Conrad Black was dealt a further blow yesterday when he was forced to step down as chairman of the Telegraph Group, after almost twenty years at the newspaper company’s helm. It emerged last night that Black, who took control of the Daily Telegraph in 1985, had been removed as both chairman and director of… Continue reading Crisis Deepens As Black Ousted From Telegraph Group

Aegis Group, the global media and advertising network, this morning said that advertising is now back into the cycle of positive growth and expects an extra boost in 2004 thanks to the ‘quadrennial effect’ of the US election, the Olympics and the European soccer championships. The group says that the advertising recession, which ended in… Continue reading Aegis Forecasts Global Ad Growth Of 5.3% In 2004

Consumer confidence, a robust economy and improving corporate performance have all helped the US advertising industry to post a 6.1% rise in expenditure during 2003, according to new figures from TNS Media Intelligence/CMR. Total adspend closed the year at $128.3 billion, with every category bar spot television showing gains in expenditure year on year. Almost… Continue reading US Adspend Shows 6.1% Jump In 2003

Demand for magazine advertising pages in the US continued to deteriorate in February, with page volumes declining by 5.0% year on year, according to the latest data from the Publishers Information Bureau (PIB). In the first two months of the year, advertising page volumes have declined by 2.7%. Revenues, on the other hand, are stronger.… Continue reading US Magazine Ad Volume Decline Continues In February

The US radio industry showed no growth in any advertising categories during the first month of 2004, according to the latest figures from the Radio Advertising Bureau (RAB). Expenditure to local and national radio advertising was flat during January, indicating a levelling out for the sector, according to the RAB’s president Gary Fries. However, things… Continue reading US Radio Advertising Shows No Growth In January