UK Ad Spend Increases By 4.8% In First Quarter Of 2004 14.06.04 The Advertising Association today announced that the advertising market in the UK continues on the road to recovery as the first quarter of 2004 grew by 4.8% (current prices), the strongest growth since the end of 2002. The survey carried out by the… Continue reading UK Ad Spend Increases By 4.8% In First Quarter Of 2004

Confidence among Britain’s marketers has reached one of its highest ever levels and those in the business are certain the recession has finally come to an end, revealed a new survey from the Chartered Institute of Marketing (CIM). After an uncertain and hesitant recovery, UK marketers are now planning to invest to make the most… Continue reading UK Marketing Recession Is Finally Over, Says CIM Study

Nearly half of US advertisers expect their budgets to increase in the next year, according to a survey carried out by the Association of National Advertisers (ANA). As reported by Merrill Lynch, the latest ANA survey reveals that 49% of US advertisers expect to increase their advertising budgets this year, while 44% remain the same… Continue reading Half Of US Advertisers Set To Increase Ad Budgets

By 2009, mobile video services are expected to generate $5.4 billion annual revenues when 22.3 million Americans will be viewers of mobile video content, says In-Stat/MDR. A recent survey carried out by the market research company found that 13.2% of US wireless subscribers are extremely or very interested in purchasing mobile video services for their… Continue reading ‘Natural Demand’ For Mobile Video Services

BBC Radio Five Live has been forced to withdraw a promotional trailer claiming it had exclusive broadcast rights for the Euro 2004 tournament, following the threat of legal action from Kelvin MacKenzie’s rival talkSPORT station.MacKenzie threatened to sue the BBC after making the claim relating to Five Live’s coverage of the event, despite the fact… Continue reading talkSPORT Threatens To Sue BBC Over Football Claims

Future Publishing has announced plans to launch a special one-off magazine covering the rapidly expanding world of digital DJ-ing technology.The 100-page Digital DJ title will appear as a special edition of this month’s Future Music magazine. It will target men aged between 16 and 20 years-old who are either beginners on the turntables or long-time… Continue reading Future Publishing To Launch One-Off Digital DJ Magazine

The BBC is currently holding talks about the possibility of launching a free-to-air digital satellite service to rival BSkyB’s proposed package of more than 200 television and radio channels.It is understood that the Corporation is in negotiations with a number of other broadcasters about launching a service to go head-to-head with the satellite package unveiled… Continue reading BBC Contemplates Taking On BSkyB With Satellite Service

The three-horse race to take control of the Telegraph titles is expected to reach its conclusion later this week amid widespread speculation that bids for the newspaper group could exceed £700 million.The last three interested parties – the Barclay brothers, Daily Mail & General Trust and a consortium of investment firms – were asked to… Continue reading Race For Telegraph Titles Could End This Week

Global advertising giant, WPP has announced that it is backing the launch of media network KR Media, which will be headed by former Aegis Media Europe chief executives Bruno Kemoun and Eryck Rebbouh.WPP will hold a minority stake in the new European network which is set to launch in Paris in September.WPP has agreed to… Continue reading WPP Takes Share In Kemoun And Rebbouh’s Media Venture

Global advertising giant, WPP has announced that it is backing the launch of media network KR Media, which will be headed by former Aegis Media Europe chief executives Bruno Kemoun and Eryck Rebbouh. WPP will hold a minority stake in the new European network which is set to launch in Paris in September. WPP has… Continue reading WPP Takes Share In Kemoun And Rebbouh’s Media Venture