As Google and Yahoo! enter in to the local search advertising market, a new report from eMarketer warns local newspapers and yellow pages this is very bad news. Last year in the US, $22 billion was spent on local advertising by small and medium businesses, a much bigger prize for Google and Yahoo! when compared… Continue reading Google And Yahoo! Threaten Local Advertisers

The average quarter-hour TV audience in the US increases by 4% when out of home viewing is included, says a new report from The Total TV Audience Monitor. The study is designed to capture all TV viewing no matter where it takes place. Out of home viewing figures can be difficult to capture, as this… Continue reading TV Audience Grows As Out Of Home Viewers Counted

A single, industry-wide system for the measurement of electronic media looks set to be adopted across the continent following a landmark agreement by European Interactive Advertising Bureau.The IAB Europe’s strategy council has decided to accept the metrics that have already been in place in the UK and Ireland through the work of ABC Electronic, which… Continue reading Industry Moves Towards Single Online Measurement System

Recently launched pay-television service Top Up TV looks set to ape the success enjoyed by Freeview after revealing yesterday that it had signed up 20,000 subscribers in its first month.The digital terrestrial service, run by two former BSkyB executives, has a break-even target of 250,000, which it hopes to achieve by tapping into the subscriber… Continue reading Boost For Top Up TV As Subscriber Figures Revealed

Wanadoo, the UK’s largest internet service provider, has secured a high-profile deal to promote its range of internet services in more than 85 Maplin Electronics stores across the country.The new deal, which soft-launched last month, will see Wanadoo become Maplin’s exclusive internet provider, which means that computers bought from the electronic retailer’s stores will come… Continue reading Wanadoo Bolsters High-Street Presence With Maplin Deal

Capital radio today announced that further commercial success opportunities could be created by acquiring new radio licenses this year. Revenues at the group rose by 4% to £59 million for the first half of this year, citing ten months of consecutive growth, though group profit only inched up by £100,000 on last year to £12.1… Continue reading Modest Revenue Improvements For Capital

Scottish Radio Holdings (SRH), today announced that group revenue for the first half of this year has jumped by 10%, spurred on by strong press and radio performance throughout the period. Group turnover, for the period ending 31 March 2004, grew by 14% to £47.2 million, up from £41.5 million on the same period last… Continue reading Strong Radio And Press Revenue Spur On Profits At SRH

Telecom operators are hoping that broadband will help them cash in on the new revenue streams being created by entertainment services, says IT research group, Analysys. One of the big attractions of rolling out broadband is to enter in the three main entertainment revenue sources; video on demand, audio and online games. However, Analysys said:… Continue reading Entertainment Unlikely To Be Profitable For Broadband Providers

Ofcom’s plans to introduce a new self-regulatory framework for broadcast advertising with the Advertising Standards Authority as its public face have been slammed by the Consumers’ Association.Earlier this week the new media super-regulator announced details of its intention to create one-stop-shop for broadcast complaints by contracting out the rules governing television and radio advertising to… Continue reading Ofcom Under Fire Over Broadcast Self-Regulation

Condé Nast has revealed plans to begin targeting the older generation with the launch of a new consumer magazine and internet radio station aimed at the burgeoning over fifties market.A new print publication called 2 Magazine will launch later this year with a focus on issue affecting older consumers such as health, lifestyle, travel, style… Continue reading Condé Nast Unveils New Launch For Over Fifties