The amount of rich media advertising has increased more than 50% over the last year to account for well over 40% of all ads served globally by DoubleClick during the first quarter of this year.The latest Trends report from the ad-serving company shows that rich media click-through rates continued the decline experienced during each quarter… Continue reading Use Of Rich Media Advertising Continues To Grow

Giant poster contractor Megaposter has secured the mobile phone operator O2 as its first customer for a new 224 square-metre site in the heart of Birmingham city centre.The poster site is currently being used to promote O2’s Business Zones service, but has been booked up for the next three months by other advertisers keen to… Continue reading Megaposter Signs O2 For Massive Midlands Site

The epic bidding process for the Telegraph newspaper titles entered its final stage yesterday as the deadline for finalised bids closed, with Axel Springer and media magnates the Barclay brothers emerging as the two front runners.The bidding process for the titles has rumbled on for six months since the departure of Conrad Black as chief… Continue reading Telegraph Bids Go Head To Head In Final Furlong

Publishing house Highbury Lifestyle has revamped its Pregnancy title to capitalise on the growing market and appeal to a more fashion conscious audience.The new look will debut in the magazine’s July issue and is the result of research conducted by Highbury showing a 4% rise in the number of births during 2003, a statistic which… Continue reading Highbury Expecting Success with New Look Pregnancy Title

Ahead of the release of Emap’s Annual Statement next week, broker Merrill Lynch, has said that it expects pre tax profit at the magazine publisher to be up 12% to £196 million for 2003/2004. Merrill Lynch says, that although underlying momentum in the UK consumer portfolio is slowing, the recent launch of magazine, Closer is… Continue reading Profits At Emap Set To Rise Says Merrill Lynch

ITV chief executive Charles Allen will present his future strategy for the broadcaster at a crucial board meeting next week as shareholders call for clarification of his plans for competing in the digital age. The board meeting will be chaired by ITV chairman, Sir Peter Birt, who is understood to have been talking to the… Continue reading Allen To Clarify ITV Strategy At Crucial Board Meeting

As Google and Yahoo! enter in to the local search advertising market, a new report from eMarketer warns local newspapers and yellow pages this is very bad news. Last year in the US, $22 billion was spent on local advertising by small and medium businesses, a much bigger prize for Google and Yahoo! when compared… Continue reading Google And Yahoo! Threaten Local Advertisers

The average quarter-hour TV audience in the US increases by 4% when out of home viewing is included, says a new report from The Total TV Audience Monitor. The study is designed to capture all TV viewing no matter where it takes place. Out of home viewing figures can be difficult to capture, as this… Continue reading TV Audience Grows As Out Of Home Viewers Counted

A single, industry-wide system for the measurement of electronic media looks set to be adopted across the continent following a landmark agreement by European Interactive Advertising Bureau.The IAB Europe’s strategy council has decided to accept the metrics that have already been in place in the UK and Ireland through the work of ABC Electronic, which… Continue reading Industry Moves Towards Single Online Measurement System

Recently launched pay-television service Top Up TV looks set to ape the success enjoyed by Freeview after revealing yesterday that it had signed up 20,000 subscribers in its first month.The digital terrestrial service, run by two former BSkyB executives, has a break-even target of 250,000, which it hopes to achieve by tapping into the subscriber… Continue reading Boost For Top Up TV As Subscriber Figures Revealed