March was a record month for WAP page impressions when 1.4 billion were viewed in the UK, the highest number ever recorded says the Mobile Data Association (MDA). From February, WAP pages viewed increased by over 130 million to provide the highest monthly figure recorded since counting began in September 2002. This takes the daily… Continue reading Another Record Month For WAP

The BBC has beaten stiff competition from ITV to secure the rights to the Grand National and two other high profile horse races until 2010 following the collapse of Attheraces last month.The rights to the prestigious event were left up for grabs following the demise of the racing channel run by a consortium of Channel… Continue reading BBC Wins Grand National Rights Race

The Times has announced the latest move in its continuing review and revamping of its wide ranging online services, this time focusing on the website’s popular Driving section.The redesign of the site will see it focusing more clearly on helping drivers to find and purchase their ideal car, new or used, via reviews from the… Continue reading Times Continues Online Revamp Strategy With Driving Overhaul

The UK’s first onboard TV system for the railway network, TNX TV, has announced a deal with its eighth train operator to carry the system, potentially providing an extra 10 million viewers to the network each year.The as yet unnamed train operator is understood to be running services on national routes to and from London.… Continue reading Eighth Train Operator Signs For Onboard TV System

US based international media group, Pearson, announced ahead of the Annual General Meeting today, that it is currently on target to hit full-year profit forecasts as advertising revenues for flagship newspaper, The Financial Times, recover. Advertising revenues for the newspaper are now level, after being down 4% at the start of March 2004 says Pearson,… Continue reading Recovery For Financial Times Advertising Revenue

UK advertising giant, WPP, today announced that revenues for quarter one 2004 have increased by nearly 6% to £960 million, citing the third consecutive quarter increase for the Group, which includes a 12% rise to UK revenue. The trading update shows that all regions had double-digit revenue growth except for Continental Europe. Asia-Pacific, Latin America,… Continue reading WPP Revenue Up By 6%

Emap Elan has announced an overhaul of its New Woman website and a five-figure sponsorship deal with Littlewood’s internet shopping service, LX Direct.The deal will see the LX Direct brand sponsoring the new website’s fashion, shopping, celebrity and health sections. Littlewood’s will also be featured throughout advertorials, site buttons and banners as well as a… Continue reading Emap Secures Sponsor For New Woman Relaunch

A relatively unknown outdoor advertising company is making inroads into Ireland with the acquisition of five prime sites in Belfast, opening the city up to the prospect of large format poster advertising.Nomad Media International has bought the five sites, situated on the sides of several prominent city centre buildings, in a move which will target… Continue reading Nomad Acquires Giant Poster Sites In Ireland

ITV Sales has secured British Airways to launch an online advertising campaign to promote its Club World sleeper service from the US to London on the broadcaster’s new Formula One website.The integrated deal includes large creative placements on http://www.itv.com/f1 such as a message plus unit, superstitials and a fixed vertical Ad. There will also be… Continue reading ITV Secures British Airways For Online Promotion

Havas today announced that revenue for Q1 2004 has increased by 0.7% to reach â‚Ź357 million, reversing the trend from Q4 2003, when it fell by 3.8%. Most regions with Havas operations experienced organic growth for the quarter, except for North America and the UK, which fell by 3.4% and 4.6% respectively. Although revenue’s declined,… Continue reading Havas Revenues Go Positive But UK And US Still Negative