United Business Media (UBM) is performing ahead of last year and is expected to achieve 15% margin target in 2004. At the company’s Annual General Meeting, chairman, Geoff Unwin said: “2004 has started well. All of our businesses are performing ahead of last year, consistent with the positive trends of the second half of 2003.… Continue reading United Business Media In Line With Target Says Chairman

Trinity Mirror advertising revenues are up by nearly 5% for the first four months of 2004, showing an improving trend in advertising conditions. In a statement issued ahead of today’s Annual General Meeting, chairman, Sir Victor Blank said: “Group advertising revenue for the first four months, on a like for like basis excluding the regional… Continue reading Trinity Mirror Ad Revenues Up 5% As Conditions Improve

Emap Advertising and Initiative Media have secured a six-figure deal that will see the global consumer goods giant Unilever become the sole FMCG advertiser on The Hits music channel for the next year.The exclusive deal covers the promotion of some of Unilever’s most renowned youth-focused brands such as Lynx, Impulse, CK, Cerruti Organics and Marmite.… Continue reading The Hits Secures Exclusive Partnership With Unilever

Advertisers are failing to connect with young people online and are simply too cautious to target them effectively, according to research carried out by online marketing agency Panlogic.The study shows that many advertisers are too conservative in hooking young people and keeping them interested. It also claims that ‘schizophrenic’ internet behaviour makes young people very… Continue reading Research Shows Online Advertisers Out Of Touch With Youth

New research has shown that advertisers are failing to connect with youth markets online, underestimating the effort needed to keep them “hooked” and failing to identify the requirements of adverts targeting different demographics.The research, conducted by Panlogic, identified several key findings. The study claims that many advertisers are too “conservative” in hooking young people and… Continue reading Research Shows Online Advertisers Out Of Touch With Youth

The BBC has announced a radical overhaul of its online branding which will see the familiar BBCi brand disappear from its website leaving it the sole brand for the Corporation’s interactive television services.From 6 May all of the BBC’s websites will come under the new bbc.co.uk brand, while its range of red button services will… Continue reading BBC Eyes Radical Rebranding Of Internet Operations

Emap Communications today announced the acquisition of ABI Building Data (ABI) from ICW Publications for £14 million. ABI, who was part of the Springer Science and Business Media group, generated £5 million revenue and £1 million profit in 2003 and is a leading provider of construction sales and marketing information services in the UK. This… Continue reading Emap Builds Business With New Acquisition

Times Newspapers have revealed that losses are expected to reach in excess of £28.6 million this year, up from £16.3 million last year. The group, which publishes The Times and The Sunday Times, revealed the loss when the newspapers’ operating division filed accounts that show, despite a small rise in turnover to £378 million from… Continue reading Tabloid Pushes Times Losses To £28m

Global advisor, Merrill Lynch, predicts that US advertising spending will increase by 6% in 2004 and admits the market “finally has growth to be proud of”. The Monthly Advertising Trends report says that US advertising spend is “rebounding nicely”, along with what seems to be a stronger than expected economy in the US. According to… Continue reading US Ad Spending Finally Has Growth To Be Proud Of Says Merrill Lynch

Digital TV (DTV) reached in excess of 100 million homes (12%) worldwide in February 2004, according to a new report from Informa Media Group. The TV International Sourcebook 2004 says that by the of this year, DTV homes will be in excess of 118.4 million, up by 22.2 million on the same period last year.… Continue reading Digital TV Reaches Over 100m Homes