Flextech and UKTV are increasing their commitment to the rapidly expanding area of advertiser-funded programming with the appointment of Claire Heys to the newly created role of head of commercial partnerships.Heys will be responsible for driving advertiser-funded programming strategy by working closely with television sales house Interactive Digital Sales to help meet the creative needs… Continue reading Flextech And UKTV Commit To Ad-Funded Programming

Fast food giant McDonalds is to follow in the footsteps of Tesco with the creation of a high-tech in-store television network for advertisers.The system will carry entertainment and marketing content and will be shown on screens installed in ten London restaurants from May. The system will then be rolled out to McDonalds restaurants nation-wide in… Continue reading McDonalds Develops Instore Television Network

Former Daily Mirror editor Piers Morgan is reportedly demanding £1 million compensation from the paper after being sacked for publishing hoax pictures allegedly showing British troops abusing Iraqi prisoners. Morgan’s nine year reign at the tabloid came to an end on Friday after the Queen’s Lancashire regiment proved that pictures depicting its soldiers torturing Iraqi… Continue reading Sacked Daily Mirror Editor Could Demand Compensation

Media super-regulator Ofcom has announced new proposals to transfer the regulation of broadcast advertising to the Advertising Standards Authority despite criticism that the system could be fundamentally flawed. The watchdog will hand over its regulatory obligations for overseeing television and radio advertising to a new co-regulatory system with the ASA as its public face in… Continue reading Ofcom Shifts Broadcast Advertising Regulation To ASA

Broadband saves UK workers more than 90 minutes a day according to research carried out by communications company, NTL. UK businesses that upgraded from slow and unreliable dial-up internet connections to broadband access were recovering an extra day a week, which adds up to a mammoth 52 days a year, says the report. The majority… Continue reading Broadband Businesses Save Time And Money

The number of digital households in Europe is expected to grow by 24% by 2010, according to a new report from Informa Media Group. The European Television report says, that by 2010 there will be 112 million digital subscribers in Europe with growth being spurred by cable and satellite subscription. Cable subscription numbers are expected… Continue reading European DTV Will Continue To Grow

The advertising market in Europe will remain ‘less vibrant’ in 2004 but can expect ‘greater pick up’ in 2005, says Merrill Lynch.Looking ahead, the Merrill Lynch quarter one industry report says, that advertising and marketing services in Europe can expect to see greater pick up in 2005 when compared to results for the rest of… Continue reading Europe To See Ad Market Pick Up In 2005

Britain will top the league of broadband-enabled G7 nations by the end of the year, according to the latest research from the Organisation for Economic Co-operation and Development. The report, entitled The Development of Broadband Access in Rural and Remote Areas, examined the availability of high-speed access across the G7 countries both now and according… Continue reading Britain On Track To Lead Broadband Nations

The News Of The World is to raise its cover price by 5p this weekend as the latest figures show a dip in the paper’s circulation, despite a series of high profile exclusives.The newspaper, owned by Rupert Murdoch’s News International, will now cost 75p in newsagents, equaling the price of Trinity Mirror’s The People and… Continue reading News Of The World To Boost Cover Price

BBC Two has today significantly beefed-up its cultural credentials by announcing the appointment of Roly Keating as its new controller in an attempt to rediscover its highbrow roots.Keating is credited with launching the new digital channel BBC Four as ‘a place to think’ and has since earned himself a reputation as a champion of serious-minded… Continue reading BBC Two Chooses Keating To Replace Root As Controller