Giant poster firm Megaposter has secured mobile phone manufacturer Sony Ericsson to launch a campaign to promote the launch of its new T630 cameraphone.The large format billboard featuring the phone has been erected on Shoreditch High Street to maximise exposure to the area’s clubbing and drinking district, frequented regularly by the young, style-conscious Londoners that… Continue reading Megaposter Signs Sony For Shoreditch Site

Capital 95.8 FM has secured a five month-long deal with Subway sandwich restaurants to become the exclusive broadcast sponsor of its daily ‘workforce anthems’.The sponsorship will invite listeners to register their favourite song to get them through the working day. Every feature will be topped and tailed with Subway taglines and a competition element will… Continue reading Capital Secures Tasty Sponsorship Deal With Subway

MTV Europe has secured Mini and Speedo as the official sponsors of its forthcoming Isle of MTV 2004 summer music experience and subsequent European club tour, which take place this summer.The fully integrated event will offer the two joint partners a range of multi-platform marketing opportunities including on-air billboards across five 30-minute Isle of MTV… Continue reading MTV Secures Sponsors For Summer Music Extravaganza

Subscription-based digital terrestrial service Top Up TV has announced the appointment of Matt Seaman as the company’s sales and marketing director following his defection from Freeview in February.Seaman joins the embryonic television firm after three months of compulsory gardening leave from his previous role as Freeview general manager. Top Up is now certain to use… Continue reading Top Up TV Confirms Appointment Of Freeview Manager

The Sunday Telegraph will this weekend publish the first part of its Commuter Guide 2004 in an attempt to give city-bound travellers handy information on country life within easy reach of London.The guide, the second part of which will be published on 16 May, gives detailed information on key commuter train lines into London and… Continue reading Telegraph Targets Commuters With Weekend Rail Guide

Sir Martin Sorrell’s global advertising heavyweight WPP has announced the launch of its third-string media network, Maxus Global, in the Asia-Pacific region.The new company is intended to resolve several of WPP’s current conflict assignments and will be made up of second-tier agencies currently under the control of MindShare and Mediaedge:cia.It is understood that the new… Continue reading WPP Unveils Maxus Global As Third Media Network

Commercial radio is leading the way out of the advertising downturn and is continuing to increase its delivery of core audiences to advertisers, according to the Radio Advertising Bureau.The latest RAJAR listening data for the first quarter of 2004 reveals year on year growth in both hours and weekly reach amongst a number of key… Continue reading Commercial Radio Increases Offering To Advertisers

The Daily Telegraph has announced the creation of a new Business Club section to attract new readers and bolster its appeal amongst chief executives of small and medium sized companies.The move will see The Telegraph Business Club launching on 11 May with a double page spread in the business section of The Daily Telegraph, as… Continue reading Telegraph Forms New Club To Woo Business Readers

Global holdings company, Interpublic, today announced that first quarter revenues are up 6% to $1.4 billion, increasing for the fourth consecutive period, but profit is still at a loss. Due to costs associated with the company’s restructuring plan, first quarter net loss was $16.9 million. However, overall the company has seen improvements to its financial… Continue reading Interpublic Revenues Up For 4th Quarter Running

Sir Martin Sorrell’s global advertising heavyweight WPP has announced the launch of its third-string media network, Maxus Global, in the Asia-Pacific region. The new company is intended to resolve several of WPP’s current conflict assignments and will be made up of second-tier agencies currently under the control of MindShare and Mediaedge:cia. It is understood that… Continue reading WPP Unveils Maxus Global As Third Media Network