Analogue switch-off by 2010 is extremely unlikely, says a new report from Informa Media Group. The report, Digital TV – Fourth Edition says, the switch to digital looks doubtful and is unlikely to take place in any of the 43 countries covered in the report by 2010. Informa predicts that digital TV (DTV) will reach… Continue reading Analogue Switch Off Extremely Unlikely By 2010 Says Informa

The outlook is continuing to improve for the majority of UK media agencies, which expect to see income and new business activity increase significantly as the advertising recovery gathers pace. The latest quarterly CAF Agency Barometer shows that a total of 65% of media agencies have seen an increase in committed client budgets since first… Continue reading Media Agencies Expect To See Client Expenditure Increase

Broadband penetration in the US continued to grow during March and is expected to reach 50% of US internet users by July 2004, says telecoms giant, Comcast. In March, broadband grew by nearly 1%, with 46% of all internet users now opting for a high-speed connection, up from 45.15% in February this year. In March,… Continue reading US Broadband Penetration To Reach 50% By July

Telecoms giant, British Telecom, announced that it has signed an agreement to start trials of a mobile video streaming service. BT’s innovation unit and interactive video services company, Newmediacom, have got together with MyMovies.net to bring movie related footage direct to the mobile phones of movie buffs. All users have to do to access the… Continue reading BT Trials Mobile Video Streaming

Emap Advertising has appointed Adam Roland as head of its broadcast innovations division, with responsibility for driving the growth of non-spot revenue across its portfolio of radio brands.The new role will see Roland lead a team of twelve covering sponsorship and promotions, supplier funded-programming and red button campaigns across Emap’s range of on-air brands. He… Continue reading Emap Raids TalkSPORT To Find Broadcast Innovations Head

Commercial radio group GWR has announced plans to strengthen its marketing department with the appointment of a new marketing manager and new marketing executive.The appointments will see Elizabeth Addario join GWR as marketing manager on 17 May, having previously held the same position at handbag.com. Cheryl Bailey will join the company on 1 June as… Continue reading GWR Bolsters Marketing Team To Forge Brand Strategies

The Daily Telegraph has secured Toyota Avensis as the exclusive six-figure sponsor of its cricket orientated activity from now until the end of the summer.The deal will see the car brand sponsor a specially-created supplement to mark the start of the England versus New Zealand test match later this week. This will be followed by… Continue reading Telegraph Secures Toyota For Cricket Sponsorship

Emap Performance backing the forthcoming launch of Kerrang! Radio in the West Midlands with an extensive £1 million cross-media campaign designed to drive listeners to the new rock-music station.The campaign launches tomorrow and combines high-profile television and bus-side activity, with guerrilla marketing, street teams, stunts and PR through local media. All executions will feature the… Continue reading Emap Backs Kerrang Radio With Launch Campaign

The annual rate of UK inflation inched-up during April as rising oil prices led to an increase in the cost of petrol and domestic heating.The latest figures from the Office of National Statistics show that the consumer prices index (CPI) rose to 1.2% last month, up from 1.1 in March. However, it remained well below… Continue reading UK Inflation Rate Inches Up During April

RSVP, the recently formed marketing alliance between Capital Radio, Viacom Brand Solutions and IPC, has secured a wide-ranging deal to promote Strongbow cider alongside major music festivals with NME and MTV.The deal will see the creation of a special strongbowrooms.com website, which will carry NME and MTV-branded news reports from all of the UK’s major… Continue reading RSVP Alliance Secures Strongbow For Festival Promotion