Focussing on media cost over investment and audience delivery is damaging advertising effectiveness.

Without a mainstream platform, Piers Morgan looks diminished. The ‘global’ reach of his content is worth very little, writes Nick Manning.

Supporting responsible and sustainable media takes time and care to plan and buy. So why have media trading practices barely changed?

Advertisers shouldn’t look to either the media specialists or the creatives to take the lead. They need both, Nick Manning argues.

The Open Web is getting smaller, despite what we were told. The smartest advertisers will work out how to use the best parts. 

What should it really mean when advertisers say they want to support ‘quality’ media, asks Nick Manning.

In the second part of Nick Manning’s thoughts on fixing the digital advertising landscape, he provides six recommendations for advertisers.

Nick Manning assesses what’s wrong with a digital landscape and why the advertising industry is hamstrung to fix it.

Strategy Leaders: Doing nothing is not an option and solutions must be found by developing new approaches, Nick Manning warns.

Nick Manning shines a light on those attempting to illuminate the egregious practices that cost advertisers billions of dollars in unjustified adtech fees