The UK advertising industry is excessively interested in a legacy model that is increasingly being outshone, argues Nick Manning.
ARCHIVE ▸ Nick Manning
Remember when the hot topic was media in-housing? Nick Manning revisits the issue to reveal what happened
Nick Manning goes in search of the truth but finds only conspiracy theories, unreliable source material and deceptive content
To mark the 30th anniversary of Manning Gottlieb Media, Nick Manning looks back on how the agency model was created and what needs to change today
Nick Manning makes the case for consultants to offer a more analytical form of media insights and data scrutiny
Nick Manning assesses the opportunities for cross-media measurement and responsible attention.
With his holiday plans abandoned and nowhere to go but online, Nick Manning finds himself wondering why some parts of the ad industry still struggle to get geo-location right.
As we approach the fourth anniversary of the ANA’s prescribed solutions to media transparency, Nick Manning looks at how things have changed.
The UK’s performing talent is one of our greatest assets and exports, writes Nick Manning. Let’s try to help keep it that way.
The ISBA/PwC report into supply chain transparency, vital as it is, only tells half the story. Here, Nick Manning looks at the other side of the equation.