The ISBA/PwC report into supply chain transparency, vital as it is, only tells half the story. Here, Nick Manning looks at the other side of the equation.

Nick Manning crunches the numbers following the release of ISBA’s long-awaited study into programmatic supply chains. The results are dire.

The programmatic dream isn’t happening, writes Nick Manning – so let’s use this period to plan for a recalibration.

Crises, like wars, tend to accelerate the pace of change – and this one will have a profound effect on our entire industry, writes Nick Manning.

From advertisers and agencies, to the many intermediaries in-between, it is the job of individual companies to finally take action, writes Nick Manning.

If social media failed to sell Labour, despite its blanket presence and big numbers, the same could be true for brands, writes Nick Manning.

It’s beginning to look a lot like Christmas could be a disappointment for brands this year, writes Nick Manning.

‘Brand experience’ currently sits in a silo and is often articulated through tactical means – when it should drive all aspects of consumer influence.

Why do the fake ads that con platform users out of serious money seem not to concern our industry, asks Nick Manning.

The enduring power of live sport is crucial to linear TV, but some commercial broadcasters seem determined to make it unwatchable, writes Nick Manning.