“Online supply is almost infinite – you have to prove your value to advertisers,” delegates heard at MediaTel Group’s Future of Online seminar on Friday. And it’s getting tougher by the day if the panel comments are representative of the online market.

This week’s launch of new online planning system UKOM represents the “end of the beginning” for getting online accepted by brand advertisers, according to panellists at last Friday’s MediaTel Group seminar on the Future of Online.

Yesterday saw the official UK launch of GSMA Mobile Media Metrics (MMM), offering census-level internet usage data from all five UK mobile operators.

Nearly 80% of podcast consumers believe that when price and quality is equal, they prefer to buy products from companies that advertise on or sponsor the podcasts they regularly enjoy, according to new research.

The Radio Advertising Bureau has appointed ex-StarCom MediaVest CEO Linda Smith to the newly created role of executive chairman.

The London Evening Standard’s readership has shot up to 1.37 million from 556,000 since its move to free distribution in October, according to new NRS figures.

RAJAR figures for Q4 2009 show that DAB set ownership increased by 13% year on year, with 17.1 million adults aged 15+ now claiming to live in a household which has a DAB receiver.

BBC Radio 2 remains the national station with the highest weekly reach according to the latest RAJAR figures. It was relatively static year on year, although it suffered a slight fall of 1.1% on Q3 2009, leaving its total at around 13.5 million listeners.

All Commercial radio enjoyed a slight year on year rise in weekly reach, according to the latest RAJAR figures for the fourth quarter of 2009.

The latest RAJAR figures for Q4 2009 reveal a 0.5% year on year increase in weekly reach for All Commercial Radio, taking its total to just under 31.4 million listeners a week.