Investment in TV advertising by online brands has grown by £170 million in the past five years, with annual average growth of 172%.
ARCHIVE ▸ Sam Howroyd
The ABC has launched the first ever International Group Product Report (GPR) for The Economist, joining forces with ABC North America to present its worldwide ABC print figures in one place.
Publicis has reported a 5.4% decline in organic revenue for Q4, an improvement on the 7.4% recorded in Q3.
An estimated 6.8 billion US search queries were made via Google in January, according to new figures from The Nielsen Company.
Online TV service SeeSaw has fully launched in the UK today following a brief beta test, started at the end of January.
CBS Outdoor has developed a new advertising format using electric paper technology on its superside bus panels.
comScore has released a review looking at key trends in US digital media last year, revealing growth in the core search market, social networking and online video.
Consumers want more internet connectivity on their mobile devices, according to new research from Accenture and the GSMA.
BBC Radio 2 needs to become more distinctive, a BBC Trust review has concluded, while 6 music “needs to reach a bigger audience”.
Social media marketing will become truly integrated into all marketing efforts in the coming years, a new report from eMarketer claims.