Total mobile service revenues are predicted to exceed $1 trillion in 2013, despite a projected fall in voice revenues, according to the latest forecasts from Informa Telecoms & Media.
ARCHIVE ▸ Sam Howroyd
December 2009 television viewing figures reveal a 0.6 percentage point fall for Five on December 2008.
Award winning research looking at Channel 4’s on-demand service has found that acceptance of VOD advertising on the service has risen, with 66% of viewers agreeing that it’s worth watching ads if the content is free.
Global IPTV homes are forecast to more than double to 70 million by the end of 2014, up from 26 million at the end of last year.
The Radio Advertising Bureau has released new research into how offline media drives brand browsing online, which found that when listeners are exposed to radio advertising for a specific brand, they are 52% more likely to include that brand-name in their internet browsing.
Orange is launching a new service called “Orange Shots”, allowing brands to target customers via interactive SMS/MM advertising.
Email is UK consumers’ favourite marketing channel, according to a new study conducted by online market research company fast.MAP and the Direct Marketing Association.
A new study from comScore has revealed that the US remains the largest search market worldwide, while Google Sites “retains a commanding position in the global search market”.
The BBC should sell its stake in commercial venture BBC Worldwide, according to a House of Lords report on the UK film and television industries.
A new survey from Alterian has found that 66% of marketing professionals will be investing in social media marketing (SMM) in the next 12 months.