According to the report, 2018 will be the largest growth year ever with an extra 28 million subscribers
ARCHIVE ▸ Scarlett O'Donoghue
BP and WPP are to enter their third decade working together after the petroleum company selected the ad group as its global marketing partner for its Corporate, Fuels and Castrol businesses.
Alex Russell has been appointed client sales director and Sharon Wright as head of digital sales.
In his new role he will lead the strategic publication of the Association’s content.
A new study shows that 61% of respondents would apply for an extension on the 25 May deadline – if they had the possibility.
Alison Forrestal is appointed group managing director, as Katy Gotch takes up a new business development role, and Andrew Gabriel takes charage of Immediate TV.
According to a new digital adspend report from the IAB UK and PwC, spend on smartphone video ads rose by £476 million in 2017, an increase of 69% on the previous year.
Sutherland replaces Rick Hirst, who is moving on to a new global role within the network.
For the first time publishers and advertisers can see audience delivery across all platforms – including mobile, tablet, desktop and print.
Forde will be responsible for leading UM’s growth plans to develop a future-facing media agency that meets the needs of its clients.