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In the words of Merrill Lynch analyst Lauren Rich Fine, an advertising recovery is ‘brewing’, but it is only ‘percolating’ slowly. This seems to be the general opinion of analysts and media companies alike during May. A similar picture of a slow, but palpable upturn in the media economy appears to be taking place in… Continue reading Insight Analysis: Media Healthcheck – May 2002

US media spend is set to be flat in 2002, according to new, revised forecasts from Jack Myers Report. Myers Report has slightly reduced its figures 2001, 2002 and 2003 in the quarterly update published in June. Total spend is set to hit $151.2 billion in 2002 and $156.0 billion next year, down from the… Continue reading 2002 US Media Spend To Be Flat, Say Revised Myers Forecasts

A new report on global entertainment and media (E&M) spend published by PricewaterhouseCoopers has found that the industry will enjoy a compound annual growth rate (CAGR) of 5.2% between this year and 2006, eventually reaching $1.4 trillion (see Entertainment And Media Spend Set For 5.2% Growth To 2006, Says PWC). The report also makes a… Continue reading PricewaterhouseCoopers Predicts Global Media And Entertainment Sector Growth

Global entertainment and media (E&M) spend grew by 1.5% in 2001, exceeding the $1 trillion mark, according to a new report from PricewaterhouseCoopers (PWC). The Global Entertainment And Media Outlook: 2002-2006 report predicts continued growth, with E&M spend reaching $1.4 trillion by 2006 – a compound annual growth rate (CAGR) of 5.2%. Growth was achieved… Continue reading Entertainment And Media Spend Set For 5.2% Growth To 2006, Says PWC

“The broadcast networks have regained virtually all of the sales they lost in last year’s upfront, which represented the industry’s worst ever year-to-year decline, and the final 2002 upfront revenue tally could surpass 2000’s record-setting $8 billion level,” says Jack Myers in today’s Myers Report on the US upfront advertising markets. Myers says that the… Continue reading US Upfronts Outpace Even Most Bullish Expectations, Says Myers

An advertising recovery is ‘brewing’ but is ‘percolating’ slowly, according to Lauren Rich Fine, an advertising and publishing analyst with Merrill Lynch. The broker says that most media (in the US) are doing better than it had expected, although this still represents a ‘crawling out of the hole dug last year, rather than true incremental… Continue reading Slow Ad Growth Percolating, Says Merrill Lynch

United Business Media’s US high-tech publishing division, CMP Media, has published advertising data for April which show volumes down 20.7% compared to a market down 36.1%. This is the latest in a trend of decline for the US technology publishing advertising market which has seen volumes fall by 41.1% in the year to date; CMP’s… Continue reading CMP Outperforms High-Tech Market, But Ad Volumes Down 21% In April

US internet advertising declined by 7.5% in Q4 2001 and dropped by 12% across the whole year, according to figures released by the US Internet Advertising Bureau. Online spend for 2001 totalled $7.2 billion, according to the PricewaterhouseCoopers-produced report. The IAB says that the weak revenues were not unexpected and that they mirror the experiences… Continue reading US Internet Ad Revenue Falls 12% In 2001

US media advertising spend saw a very slight increase in Q1 2002, according to figures just released by CMR. Revenue increased by just 0.4% over the same period last year, although it is the first year on year rise since Q1 2001. CMR estimates that total adspend for Q1 2002 came in at $23.5 billion,… Continue reading Slight US Advertising Rise In Q1, Signs Of Further Slow Recovery

US magazine ad pages in June saw the first month on month rise since November 2000, according to MIN research reported by Mediapost. The report suggests that this could be the beginning of a magazine recovery, although there is a long way to go before pre-recession levels of prosperity are reached. The worst point in… Continue reading US Magazine Ad Page Growth Turns Positive In June